Netic

Netic was founded in 2024 by Melisa Tokmak, a Stanford University computer science graduate who grew up in a small town in Turkey before moving to the U.S. Before starting Netic, Tokmak worked at Scale AI, where accounts vary slightly on her exact title/scope: Tech Funding News describes her as General Manager and Chief of Staff overseeing Scale AI's government and enterprise business units, while Forbes describes her as director of engineering there. According to Forbes, the idea for Netic was sparked by a personal experience: after Tokmak and her husband bought a house in Mill Valley, California, they were hit with an unexplained multi-thousand-dollar electricity bill and struggled for weeks to get a home-services company to diagnose and fix the problem (it turned out to be the heating system) — most businesses didn't answer the phone, and even scheduled visits came with no reliable ETA. That frustration convinced Tokmak that essential trade businesses (HVAC, plumbing, electrical, and similar) were being left behind by the AI wave that had already transformed software and knowledge work, and that the fix required AI that autonomously executes workflows end-to-end rather than another chatbot or copilot layered on top of overwhelmed call centers.

Netic's product is built around a proprietary 'Netic Brain' AI system trained specifically on service-industry workflows and real-time operational signals (including external data like weather patterns, which the company uses to forecast service demand, e.g., HVAC breakdowns during heatwaves). The platform is organized into modules — Convert (never miss inbound demand across calls, text, chat, Google Local Service Ads, Meta ads, and lead aggregators like Angi), Cultivate (autonomous/automated outbound and lifecycle marketing), Empower (data-driven strategic decisioning), Evaluate (AI call-center scoring), and an upcoming Expand module. Reported customer results include Hoffmann Brothers ($160M revenue business) seeing 15% YoY gross revenue growth after going 'Netic First,' with roughly 70% of eligible jobs booked entirely by AI and $665K in incremental revenue from autonomous outbound campaigns; Paschal Air, Plumbing & Electric booking 24,000+ additional inbound jobs year-over-year and a 30% higher lead-aggregator conversion rate; AllTech Services booking 4,200+ inbound jobs autonomously with a 78% after-hours/overflow booking rate; Service Professionals generating roughly $3 million in incremental revenue in a few months; and Tragar Home Services handling 22,000+ calls and booking over 6,000 leads through Netic while retiring a third-party answering service. Paschal — whose former Director of Customer Operations, Brandy Loudermilk, later joined Netic's team — is described in press coverage as Netic's first customer.

Netic raised a Seed round led by Greylock (with Founders Fund participating), followed roughly four months later by a Series A led by Founders Fund (with Greylock, Mike Volpi's Hanabi Ventures — Volpi also joined Netic's board — Day One Ventures, SV Angel, and angel investors Alexandr Wang (Scale AI), Dylan Field (Figma), Elad Gil, and Lachy Groom participating). Netic publicly announced these combined raises on June 2, 2025 as a $20 million 'exit from stealth,' notable in trade press for the fact that every one of Netic's early customers reportedly asked to invest personally. Five months later, on November 13-14, 2025, Netic announced a $23 million Series B led by Founders Fund, bringing total disclosed funding to $43 million. Bloomberg covered the round under the headline 'Founders Fund Backs Startup Bringing AI to Plumbers and Roofers,' and Netic was separately named to TechCrunch's sponsored 'AI Disruptors 60' list (October 27, 2025) and profiled in Forbes' 'Next Billion-Dollar Startups 2026' list (July 28, 2026), which pegged Netic's valuation at approximately $450 million on $43 million raised. The company, legally organized as Cybernetic Labs Inc., is headquartered in San Francisco, describes its early engineering team as including AI specialists recruited from Palantir, Hudson River Trading, and Scale AI, and was — as of mid/late 2026 — aggressively hiring across engineering, GTM, and forward-deployed-engineering roles to support a phased regional-to-nationwide rollout across its target verticals.

Business model

B2B SaaS / usage-oriented software sold to mid-market and enterprise service businesses (HVAC, plumbing, electrical, pest control, roofing, consumer health, veterinary); deploys as an AI layer that integrates with customers' existing CRM/field-service-management systems (e.g., ServiceTitan-style platforms) to capture and convert demand.

Subscription/platform fees from service-industry enterprise customers, likely with performance- or outcome-linked components tied to jobs booked/revenue generated (exact pricing model not publicly disclosed).