Neatsy.ai

Neatsy.ai is a US-based company applying AI computer vision on smartphone cameras to musculoskeletal problems. Its original product was a 3D foot scanner that used the iPhone's depth-sensing Face ID selfie camera to capture 3D foot models, including pronated or supinated feet, in order to predict comfortable sneaker fit and remove reliance on standardized size charts.

The company now markets Neatsy Health, a remote orthopedic care service giving consumers and their families access to orthopedic surgeons and physical therapists for foot and ankle, knee, hip, spine and shoulder pain. A patient app uses patented AI computer vision to analyze movement through a smartphone or tablet camera, generates and adjusts personalized exercise programs, tracks progress with automated reports, and supports around-the-clock access to the care team. The service positions itself around early intervention in orthopedic injuries and covers pediatric and sports injuries, with referrals to local specialists and imaging centers when in-person care or scans are required. The company describes patented joint research with Harvard Medical School and Mass General Hospital and identifies itself as a US veteran-owned business.

Founding story

Founder Artem Semjanow and co-founder/CTO Konstantin Semianov both have flat feet and found it difficult to find comfortable footwear online and in stores. Researching the problem with friends and e-commerce managers, they concluded that foot deformities are common and that ill-fitting footwear drives heavy retailer return losses, which led them to build a measurement solution for both shoppers and retailers. The name evolved from a rejected 'Fitsy' idea to 'Neat.ai', which could not be trademarked, and finally to 'Neatsy.ai', reflecting accurate measurement; the logo resembles a tape without metric lines.

Business model

Consumer subscription and per-visit telehealth. Plans are sold at $99 per month billed yearly or $149 per month billed monthly, each covering up to six family members with unlimited telehealth visits, 24/7 app-based guidance and a $49 co-pay for in-person visits; a one-time consultation is offered at $249. Plans are stated to be FSA/HSA eligible. In the earlier footwear business, the company pivoted from a B2C shoe marketplace lead-generation model to B2B licensing, offering online clothing and footwear marketplaces and sneaker brands an embedded personalized-fit solution priced at $0.20 per user.

Recurring monthly and annual consumer subscriptions plus one-time consultation fees and in-person visit co-pays; previously per-user fees charged to e-commerce retailers for embedded fit technology.

Traction

Reported a 15-person in-house team with three co-founders and total disclosed funding of $1.4 million across two rounds as of the interview; a Techstars job board profile lists the company at seed stage with 1-10 employees. The consumer site publishes patient testimonials.

Latest developments

The company's current website markets Neatsy Health remote orthopedic care with subscription and one-time consultation pricing, an AI computer vision patient app, and FSA/HSA eligibility.