Snkrdunk
Tokyo, JP · 7 known investors
SNKRDUNK operates an online marketplace for buying and selling sneakers and related items, with professional authentication of every traded product to guarantee genuine goods. It offers full refund protection and runs its own logistics center in the Toyosu area of Tokyo.
Also known as Sneaker Dunk · SNKRDUNK · SODA Inc. · スニーカーダンク · スニダン
Investors · 7
Also in the syndicate · 5
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026SNKRDUNK (also written スニーカーダンク or スニダン, pronounced "Sneaker Dunk") is an online consumer-to-consumer marketplace operated by Tokyo-based SODA. The platform launched in 2018 as a sneaker resale service and has since broadened its catalogue to include streetwear and apparel, trading cards, figures and games, and bags, wallets, watches and accessories, alongside a secondhand section with condition grading. Listings span brands such as Nike, Jordan, adidas, New Balance, Vans, Converse, Asics, Puma, Supreme, The North Face, Human Made, Sacai and Wacko Maria, as well as trading-card products including the Pokémon and One Piece card games.
The service is offered through a mobile app and web storefronts in Japanese and English. Buyers and sellers transact through SNKRDUNK, which holds items for authentication before delivery to the buyer; the site publishes authentication guidelines, an explanation of its authentication process, a full guarantee policy, usage and delivery fee schedules and listing guidelines. Early on the company worked with FAKE BUSTERS, a Japan-based authentication service, to check sneakers before shipment. Beyond the marketplace, SNKRDUNK operates a sneaker news and community property, SNKRDUNK Magazine, which publishes release calendars, sneaker and streetwear news, and trading-card price guides and market analyses.
Business model
SNKRDUNK operates a marketplace intermediating between individual buyers and sellers, taking user fees that cover the authentication hold performed before items are forwarded to buyers, in a model comparable to StockX and GOAT. The site also publishes usage and delivery fee schedules, and promotes shipping discounts for multi-pair orders.
Marketplace user fees on transactions, which include the cost of authentication, plus delivery fees charged to users.
Traction
The platform reported 2.5 million monthly users in January 2021 and a 3,000% year-over-year increase in monthly gross merchandise value in December 2020, which management attributed to sustained sneaker demand and a shift to online buying. By December 2021 its parent company was valued at 38 billion yen ($340 million).
Latest developments
As of August 2026 the marketplace was listing new sneaker, apparel, trading-card and secondhand inventory, and SNKRDUNK Magazine was publishing sneaker release coverage and Pokémon, One Piece, Dragon Ball, Yu-Gi-Oh! and Gundam trading-card price guides, indicating a substantial expansion of the trading-card category alongside sneakers and streetwear.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
SNKRDUNK described itself as the largest C2C sneaker marketplace in Japan, with 2.5 million monthly users as of January 2021, positioned against global sneaker resale platforms such as StockX and GOAT and, in Asia, Naver's Kream. Cowen analysts estimated the global sneaker resale market could reach $30 billion by 2030.
Professional authentication of every traded item combined with a full guarantee, an in-house authentication and logistics capability the company has expanded with successive funding rounds, and adjacent owned media and community features that sit alongside the marketplace.
Technology
The platform runs a mobile app and multilingual web marketplace with product-level pricing and listing counts. The company has stated plans to apply AI to logistics, payments, customer service and counterfeit inspection, including by working with AI companies in SoftBank Ventures Asia's portfolio, with the goal of a "sell today, receive tomorrow" turnaround. Authentication of traded items is a core operational process, initially carried out in partnership with authentication provider FAKE BUSTERS.
Go-to-market
Direct-to-consumer acquisition via the SNKRDUNK app and website, an English-language site for international users, Instagram, and owned media in the form of SNKRDUNK Magazine covering sneaker releases and trading-card market pricing.
Consumers buying and selling sneakers, streetwear, trading cards and accessories, primarily in Japan and, following expansion plans, elsewhere in Asia-Pacific.
Geography
Headquartered in Tokyo, with transactions historically concentrated in Japan. Proceeds from later rounds were earmarked for cross-border expansion into Asian markets including Singapore, Australia and Hong Kong, alongside continued growth in Japan.
History
SNKRDUNK launched in 2018 under Tokyo-based operator SODA, led by chief executive Yuta Uchiyama. SODA raised a $3 million Series A in 2020, a $22 million Series B led by SoftBank Ventures Asia announced in January 2021, a 6.2 billion yen (about $54 million) Series C in July 2021 led by Naver's Kream, and a Series D from SoftBank Vision Fund 2 announced in December 2021 that lifted its valuation to 38 billion yen ($340 million) — a 1.6x increase in four months. Total funding stood at $25 million after the Series B. The Series D was SoftBank Vision Fund 2's second investment in a Japanese startup, after Aculys Pharma.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsSeries D proceeds allocated to entering additional Asian markets alongside growth in Japan.
Undisclosed sum raised; valuation reported at 38 billion yen ($340 million), with funds directed at expansion into Singapore, Australia and Hong Kong, AI-based logistics, authentication and customer support.
Proceeds earmarked for international expansion, additional product categories and expanded authentication facilities.
$22M source ↗
SNKRDUNK works with Japan-based authentication service FAKE BUSTERS to verify sneakers before they are sent to buyers.
SODA launched the SNKRDUNK sneaker reselling platform in Japan.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Snkrdunksnkrdunk.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Snkrdunk do?
- SNKRDUNK is a Tokyo-based online C2C marketplace for authenticated sneakers, streetwear and trading cards.
- Who are Snkrdunk's investors?
- Snkrdunk's investors include basepartners, Colopl Next.
- Where is Snkrdunk headquartered?
- Snkrdunk is headquartered in Tokyo, JP.