NationBuilder

NationBuilder offers a software platform that organizations use to build supporter communities and move them to action. The product set combines a dynamic people database for managing supporter records, a hosted website builder oriented toward action-taking, email and text messaging outreach tools, payment processing and fundraising features for handling donations, and advocacy-specific functionality including a tool called ActionButton.

The platform is positioned for a range of organization types, with dedicated use cases for running a nonprofit, powering advocacy work, winning an election and building a brand. Published customer examples span refugee advocacy, marriage-equality campaigning, humanitarian service delivery, financial-services consumer advocacy, electoral reform, climate organizing, disarmament campaigning and taxpayer-advocacy groups, including Refugee Council of Australia, Humanity & Inclusion, Wise, ICAN, FairVote, Mothers Out Front, New Zealand Taxpayers' Union, Amnesty Kenya, Democrats Abroad and Primaire Populaire.

Business model

NationBuilder licenses its software to organizations, which sign up via free trials or sales demos and use the platform to manage supporters, run websites, send email and text outreach, and process donations and fundraising payments.

Traction

Referenced customer outcomes include a campaign of 13,000 advocates for price transparency in international payments, a supporter community of 20,000 for a rural women's education initiative, ICAN reaching 50 treaty ratifications, and a tripling of fundraising for one nonprofit customer.