Naborforce

Naborforce operates a technology platform that connects older adults and their families with a vetted network of local community members, called "Nabors," who provide non-medical assistance and social engagement. Services fall into three broad categories: help around the home (meal preparation, light housekeeping, laundry, organizing and downsizing, technology help, pet care, household projects), errands and appointments (accompaniment to medical appointments, grocery shopping, pharmacy pickups, salon trips, donation drop-offs), and companionship (conversation, games, walks, hobbies, outings and friendly check-ins). The company explicitly excludes hands-on personal and clinical care such as bathing, feeding, toileting assistance, medication management and wound care, directing those needs to home care agencies.

Clients sign up online or by phone and book either one-off visits or recurring support; there are no contracts or extended consultations, and visits carry a one-hour minimum. Nabors are drawn from empty-nesters, retirees, students and other community members and must complete the company's "Peace of Mind Vetting Process," which includes criminal background checks, a driving record screen, a 1:1 interview, a suitability assessment and an onboarding exam, with liability insurance covering visits. The company describes itself as an elder tech business addressing aging in place and social isolation among older adults.

Founding story

Founder and CEO Paige Wilson created Naborforce after a roughly 30-year corporate career and her experience supporting her aging mother, named Joy, while balancing career and family. The company's stated mission of promoting engaged, connected and joyous aging traces to that experience.

Business model

Naborforce operates a marketplace/dispatch platform connecting older adults and their families with locally vetted contractors ("Nabors") who deliver non-medical assistance. Bookings can be made online or by phone for single or recurring visits, with no contracts and a one-hour minimum visit. Pricing is presented per service location.

Consumer-paid, visit-based service with hourly pricing published by market and no weekly or monthly contract commitments.

Traction

The company states it serves thousands of families and lists 18 metropolitan service areas across Virginia, Washington DC, Maryland, North Carolina, South Carolina, Georgia and Texas.

Latest developments

The service area list has grown well beyond the six markets cited at the 2022 Series A to include Charlotte, Raleigh-Durham-Chapel Hill, the Triad Region and Wilmington in North Carolina; Greenville, Charleston and Hilton Head in South Carolina; Dallas and Fort Worth in Texas; Savannah, Georgia; Washington, DC; and additional Virginia markets including Fredericksburg and Northern Virginia.