Mypocketcfo

myPocketCFO, now operating as Mars Accounting, is an accounting firm and finance software provider for consumer packaged goods brands selling across direct-to-consumer, Amazon and wholesale retail channels. The engagement combines dedicated accountants with a connected data platform: banks, ecommerce storefronts, distributors and the client's general ledger are linked during onboarding, after which the firm's team reconciles transactions and owns the month-end close, delivering a GAAP reporting package (income statement, balance sheet, cash flow) plus a one-on-one review.

The service set covers four areas: true landed COGS per SKU (rolling ingredients, packaging, co-manufacturing, freight and production yields into a fully loaded unit cost, updated monthly); revenue reconciliation across channels (parsing distributor remittances from UNFI, KeHE, DPI and McLane, decoding Amazon FBA, advertising and reimbursement settlements, and matching DTC processor settlements to bank deposits); channel P&L showing profitability by channel, retailer and SKU after fees, trade spend and deductions; and strategic finance work including cash-flow forecasting for production and inventory buys, three-year modeling, fundraising-ready books, working capital readiness and multi-state tax filing. The product is presented through an application at app.withmars.com, and the firm states it connects to more than 200 platforms across accounting, sales, distributor, banking, payroll and inventory categories [0][1].

Under the myPocketCFO brand the company described itself as an intelligent finance management platform for growing ecommerce and omnichannel consumer brands, delivering real-time automated bookkeeping, analytics, monthly reconciliation and CFO advice in one place, positioned against traditional accounting firms that bill hourly and deliver siloed services [4][5][6]. Product work has included contextual commenting and collaboration features layered onto financial data within the workspace [2][3].