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MyFavorito
Techstars '20500 Global '16San Francisco, US · Founded 2016 · Delaware corporation · 9 employees on LinkedIn · 3 known investors
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MyFavorito is a digital platform that enables sports clubs to attract sponsors and generate revenue, while allowing sponsors to connect with clubs and drive sales. The company operates in the sports sponsorship technology and marketing space.
Also known as MyFavorito GmbH · MyFavorito Inc.
Founders & leadership
MyFavorito was founded in 2016 by Mark Schlenzig and Dirk Schlenzig.
Investors · 3
How we know: open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 500 Global portfolio 2026-08 · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$150K disclosed across 1 round · 2016
▶$150KraisedDec 2016 · 1 investors · Other TechnologyRule 506(b)
- Mark SchlenzigExecutive Officer
- Dirk SchlenzigExecutive Officer
- Amount sold
- $150K
- Placement agents
- 500 Startups IV, L.P.
- First sale
- Nov 2016
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Sep 2026MyFavorito operates a digital sports sponsorship platform built on a model it describes as "fan-empowered": fans choose which club benefits, brands and businesses fund the sponsorship, and clubs receive the resulting revenue. The platform is aimed at three user groups — sports clubs, teams, athletes, leagues and federations; businesses acting as sponsors; and club members and fans. Clubs use it to add digital sponsorship products alongside traditional assets such as stadium and jersey advertising, and to generate income that is independent of matchday and fixed sponsorship contracts.
Fans participate through a free iOS, Android and web app that lets them scan MyFavorito codes, watch promotional videos, take part in polls, upload purchase receipts, collect loyalty points, redeem rewards and enter prize draws, with each qualifying action generating money for their chosen club rather than requiring a donation. For sponsors, the platform supplies tools for running their own sports sponsorship programs, including a dashboard, social media center, loyalty and points system, gamification engine, CRM and user management, promotion manager and automated payments and payouts. Federations, associations, leagues and rights holders can use MyFavorito to run communities and shared services for their member clubs.
The company describes its mission as building a "Digital Sports Sponsorship" category and redirecting marketing budgets that businesses currently spend on large digital advertising platforms back into sport, targeting what it calls the "Fortune 5 million" clubs worldwide.
Founding story
The company was founded by brothers Dirk Schlenzig (CEO) and Mark Schlenzig (CTO), who describe the team as active sports club members combining knowledge of club operations, brand and retail marketing, and large-scale digital platform engineering [4].
Business model
Businesses join as sponsors and define sponsorship offers with an assigned monetary value; fans trigger those offers through actions such as purchases, video views, polls and receipt uploads, and the associated money is paid to the fan's chosen club. MyFavorito handles payments and payouts to connected clubs automatically and issues sponsors a single monthly invoice covering all transactions [3].
Use of the platform is free for fans and clubs, and free to join for sponsors. Sponsors pay the money value of each redeemed sponsorship offer plus a 15% system fee (for example, a redeemed $1 sponsorship code is billed at $1.15) [3].
Traction
The website states MyFavorito is used by thousands of clubs and businesses worldwide, while another company page cites more than 1,000 sports clubs and brands. Named users include VfL Bochum 1848, Alemannia Aachen, Crawley Town FC, San Francisco City FC with sponsor Standard Deviant Brewery, Geelong Netball Club, Bulla Dairy, Grill'd, Betway Germany, INTERSPORT Deutschland eG and ANTENNE THÜRINGEN. One reported grassroots example, DJK TuS Hordel, grew to over 100 active members and 60 digital sponsors earning 500-800 euros a month [0][1][3][5].
Latest developments
In 2026 the company published campaigns tied to the FIFA World Cup 2026: VfL Bochum 1848 used the tournament to support amateur clubs via MyFavorito (12 June 2026), and radio broadcaster ANTENNE THÜRINGEN launched a club-support activation in Thuringia powered by MyFavorito (15 June 2026). On 26 May 2026 HYPE Sports Innovation published an article featuring MyFavorito as a new sponsorship platform for sports [0][1].
▸Full profile — market position, technology, go-to-market, geography, history
Market position
MyFavorito positions itself as the creator of a "Digital Sports Sponsorship" category, contrasting its performance-based, measurable model with traditional sponsorship contracts. It is listed as a fan engagement and sponsorship activation startup by HYPE Sports Innovation, which selected it as a solution provider at its I-Tech Cup and featured it in a 2026 article on new sponsorship platforms [0][2][5][6].
Rather than negotiated, fixed-fee sponsorship deals, the platform lets a single brand support many clubs simultaneously and pays out only when a fan takes a measurable action, making spending performance-based and trackable, and giving fans the decision over which club is funded [0][3].
Technology
The product consists of free iOS, Android and browser-based apps for fans plus a platform for clubs and sponsors that includes a dashboard, social media center, loyalty points and rewards system, gamification engine, automated payments and payouts, CRM database and user management, and a promotion manager, with integration options via API. The company describes AI-powered loyalty systems used by top clubs and emphasises large-scale, data-privacy-compliant, secure platform operation [0][3][4]. Reported third-party tooling includes Mixpanel, iCIMS, Amazon Web Services, Amazon Simple Email Service, Intercom, Google Tag Manager and Piwik PRO Core [5].
Go-to-market
MyFavorito acquires clubs, sponsors and fans through direct self-service sign-up on its site and app, and works with federations, associations, leagues and marketers as channel partners. It also courts full-service providers, ad agencies, marketing agencies and consultants as partners offering recurring income, and uses club case studies and club-branded campaigns (for example with Bundesliga club VfL Bochum 1848, Alemannia Aachen, Crawley Town FC, San Francisco City FC and Australian brands such as Bulla Dairy and Grill'd) to demonstrate the model [0][2][3].
Sports clubs of all sizes, from grassroots amateur clubs to professional teams, plus athletes, leagues, federations, associations and rights holders; brands, retailers, restaurants, supermarkets, online retailers and other businesses seeking customer acquisition and loyalty; and club members and fans [0][3].
Geography
Offices in Erfurt, Germany and San Francisco, California, with contracting entities MyFavorito GmbH (Erfurt) for Germany, Austria, Switzerland, Italy, France, the UK and EU countries and MyFavorito Inc. (San Francisco) for the USA, Canada and other countries. The site supports country selection for Australia, Austria, Brazil, Canada, Germany, Greece, Italy, Madagascar, Malta, Morocco, South Africa, Switzerland, the United Kingdom and the United States, and the site is offered in English and German [0][2][7].
History
MyFavorito operates German and US entities and has expanded club activity across Germany, the UK, the US and Australia. Reported client milestones include a partnership with DJK TuS Hordel from 2020, Crawley Town FC in February 2022, and selection by HYPE Sports Innovation as a solution provider at its I-Tech Cup in 2022; in May 2026 HYPE Sports Innovation featured the platform in an article on the future of sponsorship [0][5][6].
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlap
Companies competing with MyFavorito for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 6
launches, deals, and filingsRadio broadcaster ANTENNE THÜRINGEN launched a MyFavorito-powered campaign tied to the FIFA World Cup 2026 to support clubs in Thuringia.
VfL Bochum 1848 used the FIFA World Cup 2026 period to support amateur sports clubs through a MyFavorito-powered program.
HYPE Sports Innovation published an article on the future of sponsorship featuring MyFavorito as a platform connecting sports, fans and brands.
MyFavorito was selected by HYPE Sports Innovation to act as a solution provider at the I-Tech Cup.
Crawley Town FC, an EFL League Two club, teamed up with MyFavorito to bring fan-empowered sponsorship to UK sports clubs and support fan engagement.
Grassroots club DJK TuS Hordel partnered with MyFavorito; over the following two years its community grew to more than 100 active members and 60 digital sponsors, earning the club 500-800 euros per month.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 8
primary sources listed
- MyFavoritomyfavorito.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does MyFavorito do?
- MyFavorito is a fan-empowered digital sports sponsorship platform connecting clubs, fans and brands.
- Who founded MyFavorito?
- MyFavorito was founded by Mark Schlenzig, Dirk Schlenzig in 2016.
- Who are MyFavorito's investors?
- MyFavorito's investors include 3cubed Ventures, 500 Global, Techstars.
- How much funding has MyFavorito raised?
- MyFavorito has disclosed $150K raised across 1 round.
- Where is MyFavorito headquartered?
- MyFavorito is headquartered in San Francisco, US.