Movopack

Movopack (legal entity Movopack SB Srl) is an Italian company that provides reusable, returnable packaging as an alternative to single-use shipping materials for retail, e-commerce, B2B logistics and large-appliance shipments. Its core product, MOVO, is designed for repeated cycles of use and is made from recycled plastic bottles (rPET) and woven recycled polypropylene, engineered to withstand postal handling and to be reused up to 20 times.

The company operates the full reuse loop rather than only selling containers: it designs packaging to a client's specifications, ships each unit with a pre-paid return label and a QR code pointing to the nearest drop-off point, and then collects, quality-checks, cleans, sanitizes and redistributes the packaging. Consumers return empty packaging free of charge by folding it and depositing it in any post box or partner drop-off point; in the UK this uses the Royal Mail network of roughly 115,000 postboxes. Retail clients can also serve as drop-off points, which the company positions as a driver of return visits to stores.

Movopack frames its offering against EU packaging rules that will require 10% of e-commerce packaging to be reusable by 2030 and 50% by 2040, and publishes life-cycle assessment figures comparing its packaging with single-use cardboard containing 70% recycled content. It is headquartered at Via Sardegna 19, Milan, and states it has worked with more than 100 brands.

Founding story

Movopack was founded in 2021 by three high school friends — Tomaso Torriani (CEO), Alberto Cisco (CCO) and Andrea Cipollone (COO) — who identified the environmental cost of single-use e-commerce packaging and the absence of affordable, practical reusable alternatives, starting with a small number of prototypes.

Business model

Movopack sells a managed reuse service to brands and logistics operators: it designs and supplies branded reusable packaging and then runs the reverse-logistics loop, including returns handling, quality control, cleaning and redistribution, so that clients use packaging as a recirculating asset rather than a disposable input.

Revenue comes from business clients in retail, e-commerce, B2B logistics and large appliances that adopt its reusable packaging and associated return-management service; returns are free of charge to end consumers.

Traction

The company reports more than 100 brands using its packaging, moving from prototypes in 2021 to fashion e-commerce pilots in 2022, larger e-commerce brands in 2023, European expansion in 2024 and scaling into retail and B2B in 2025 alongside B Corp certification. Reported customer outcomes include 85% improved brand perception, 11% higher order value and a 67% NPS.

Latest developments

Following the December 2024 seed round, the company launched in the UK using Royal Mail postbox returns, and its 2025 timeline cites expansion into retail and B2B logistics and large appliances together with B Corp certification. A Regione Lombardia ERDF-backed internationalisation project targets the UK and Spain with a goal of avoiding more than 250 tonnes of CO2 equivalent.