/Companies

Motion

Lafayette, US · Founded 2022 · 4 known investors

Find your way into Motion

Motion.io provides an AI-powered platform for managing customer onboarding and implementation workflows. It serves B2B SaaS and services companies seeking to accelerate time-to-value, reduce churn, and maintain visibility across customer activation processes.

Also known as LaunchBay · Motion.io

Founders & leadership

ZG
Zachary GarbowNamed on SEC filing
PR
Perry RosenbloomNamed on SEC filing
SC
Samuel ChlebowskiNamed on SEC filing

Board

CE
Chris EricksonBoard director

Investors · 4

Also in the syndicate · 1

Norrsken Evolve

Funding

SEC filings, press & company announcements

$5.5M disclosed across 4 rounds · 2022–2026

▶$3.2MraisedDec 2024 · 21 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Chris EricksonDirector
  • Zachary GarbowExecutive Officer, Director, Promoter
  • Perry RosenbloomExecutive Officer, Director, Promoter
  • Samuel ChlebowskiExecutive Officer, Promoter
Offering amount
$3.2M
Amount sold
$3.2M
First sale
Dec 2024
Incorporated
Corporation, Delaware, 2022
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$70KraisedSep 2022 · 4 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Perry RosenbloomExecutive Officer, Director, Promoter
  • Samuel ChlebowskiExecutive Officer, Director, Promoter
  • Zachary GarbowExecutive Officer, Director, Promoter
Offering amount
$650K
Amount sold
$70K
First sale
Aug 2022
Incorporated
Corporation, Delaware, 2022
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$250KraisedAug 2022 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Samuel ChlebowskiExecutive Officer, Director, Promoter
  • Zachary GarbowExecutive Officer, Director, Promoter
  • Perry RosenbloomExecutive Officer, Director, Promoter
Offering amount
$650K
Amount sold
$250K
First sale
Aug 2022
Incorporated
Corporation, Delaware, 2022
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

LaunchBay, formerly operating as Motion.io, is a client and customer onboarding automation platform for B2B service providers and software companies. The product consolidates forms, documents, files, milestones, tasks, and communication for each new customer into a single branded portal, replacing spreadsheets, shared documents, and email threads used to run onboarding. Structured intake forms support conditional logic and validation, and document and file requests are tracked item by item.

The platform provides a live status view of every onboarding down to the individual task, showing what has been collected, what remains outstanding, who owns the next step, and automatically flagging at-risk or stalled accounts. Automated reminders, follow-ups, and stage triggers advance work without manual chasing, and owners are alerted when an onboarding stalls. Reusable templates let teams standardize a full onboarding playbook, including contracts, intake forms, document requests, and task lists, and run it for every new customer. The company also offers AI agents that monitor sentiment and overdue work across accounts, an AI-assistant interface usable from tools such as Claude, ChatGPT and Gemini, and integrations with existing CRM and project management systems. Customer-facing portals are white-labeled and accessible via a single link without logins or passwords.

Business model

Software-as-a-service sold to B2B teams, with a free trial and a demo-led sales motion advertised on the company site.

Traction

The company states its platform is used by more than 1,000 customer onboarding and operations leaders at B2B companies and reports review scores of 4.8 on G2 and 4.7 on Capterra. Published customer case studies cite outcomes such as 35% shorter onboarding cycles, 70% faster data collection, 78% increased customer engagement, and 4x higher project manager capacity.

Latest developments

On December 9, 2025 the company announced its rebrand from Motion.io to LaunchBay, positioning the platform around unified client portals, automated workflows, real-time visibility and integrations with CRM and project management tools. Recent company publications include an impact report on AI agents in customer onboarding and implementation and a post on rebuilding its eSignature experience with SignNow.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Positions itself as a dedicated client onboarding automation system of record, competing against ad hoc combinations of spreadsheets, email, shared documents and general-purpose work tools such as Monday, Slack and Notion, which customers describe replacing.

Focus on the post-sale onboarding phase specifically, with task-level visibility, automatic flagging of at-risk and stalled accounts, fully white-labeled client portals requiring no customer login, and AI agents that monitor accounts and act when work slips.

Technology

Web-based onboarding platform combining structured forms with conditional logic and validation, item-level document and file request tracking, workflow automation with stage triggers and automated reminders, reusable templates, white-labeled client portals accessible without logins, AI agents that monitor account sentiment and overdue work, an eSignature experience built with SignNow, and integrations with CRM and project management tools.

Go-to-market

Self-service free trial alongside booked demos; case studies and customer testimonials from agencies, service providers and SaaS operations teams are used as primary marketing assets, and the company cites G2 and Capterra review ratings.

Growing B2B service providers and software companies, described as teams of roughly 10 to 100 employees, including customer onboarding, implementation, customer success and operations leaders as well as agencies productizing services.

Geography

Headquartered in Louisville, Colorado, United States.

History

The company operated under the Motion.io brand before announcing an official rebrand to LaunchBay on December 9, 2025, from Louisville, Colorado. The rebrand was presented as reflecting the company's evolution into an all-in-one client onboarding automation platform; the new identity took effect immediately and existing customers continued service without interruption, with the platform also referenced at launchbay.com.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Capterra ratingJan 20264.7 rating out of 5
Customer onboarding and operations leaders using the platformJan 20261,000 users
G2 ratingJan 20264.8 rating out of 5

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 1

launches, deals, and filings
Dec 2025
Motion.io rebrands as LaunchBay

Motion.io announced its official rebrand to LaunchBay, an all-in-one client onboarding automation platform for B2B service providers and software companies. The new brand identity went live immediately with no service interruption for existing customers.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Motion do?
LaunchBay (formerly Motion.io) is a client onboarding automation platform with branded customer portals for B2B teams.
Who are Motion's investors?
Motion's investors include Extantia Capital, Range VC, Service Provider Capital.
How much funding has Motion raised?
Motion has disclosed $5.5M raised across 4 rounds.
Where is Motion headquartered?
Motion is headquartered in Lafayette, US.