MoonFruit
Founded 1999 · 17 employees on LinkedIn · 1 known investors
Find your way into MoonFruit
1,653 people in our graph share verified history with the MoonFruit team — schools, employers, funds. One of them is your warm intro.
Trevor Oelschigunlockedknows Wendy Tan White · together at Zopa (overlapped)
×4knows the team · via Stealth Startup
×2knows the team · via Entrepreneur First
×2knows the team · via McKinsey and Company
×2knows the team · via University of the Arts London
knows the team · via Zopa
MoonFruit is a global business directory that connects digital marketing agencies with potential clients, featuring vetted agencies across SEO, content marketing, and paid media services. The platform provides visibility, lead generation, and SEO benefits to listed agencies seeking to grow their client base.
Founders & leadership
MoonFruit was founded in 1999 by Eirik Pettersen, Joe White, and Wendy Tan White.
EP
Eirik PetterseninChief Technology Officer and Co-founder2010–2012
JW
WT
Wendy Tan WhiteinCo-founder and CEO2011–2015Wendy Tan White is CEO of Intrinsic, which Google acquired in 2026 after the company spent five years developing robotic AI solutions; she previously served as Vice President at X (Alphabet's innovation division), was a partner at BGF's venture arm and general partner at Entrepreneur First, and co-founded Moonfruit, a SaaS website builder acquired in 2012.
Investors · 1
Frequently asked questions
- What does MoonFruit do?
- MoonFruit is a global business directory that connects digital marketing agencies with potential clients, featuring vetted agencies across SEO, content marketing, and paid media services. The platform provides visibility, lead generation, and SEO benefits to listed agencies seeking to grow their client base.
- Who founded MoonFruit?
- MoonFruit was founded by Eirik Pettersen, Joe White, Wendy Tan White in 1999.
- Who are MoonFruit's investors?
- MoonFruit's investors include 500 Global.