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MoonFruit

Founded 1999 · 17 employees on LinkedIn · 1 known investors

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MoonFruit is a global business directory that connects digital marketing agencies with potential clients, featuring vetted agencies across SEO, content marketing, and paid media services. The platform provides visibility, lead generation, and SEO benefits to listed agencies seeking to grow their client base.

AdTechB2B MarketplacesDeveloper ToolsMarketing TechSector Agnostic

Founders & leadership

MoonFruit was founded in 1999 by Eirik Pettersen, Joe White, and Wendy Tan White.

EPEirik Pettersen
Eirik PettersenChief Technology Officer and Co-founder2010–2012
JWJoe White
Joe WhiteCo-founder and COO2011–2015He previously served as a technology envoy to the United States.
WTWendy Tan White
Wendy Tan WhiteCo-founder and CEO2011–2015Wendy Tan White is CEO of Intrinsic, which Google acquired in 2026 after the company spent five years developing robotic AI solutions; she previously served as Vice President at X (Alphabet's innovation division), was a partner at BGF's venture arm and general partner at Entrepreneur First, and co-founded Moonfruit, a SaaS website builder acquired in 2012.

Investors · 1

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us

Frequently asked questions

What does MoonFruit do?
MoonFruit is a global business directory that connects digital marketing agencies with potential clients, featuring vetted agencies across SEO, content marketing, and paid media services. The platform provides visibility, lead generation, and SEO benefits to listed agencies seeking to grow their client base.
Who founded MoonFruit?
MoonFruit was founded by Eirik Pettersen, Joe White, Wendy Tan White in 1999.
Who are MoonFruit's investors?
MoonFruit's investors include 500 Global.