Moogsoft

Market position

Described in company and investor materials as a pioneer and leading provider of AIOps solutions, and by CRN as an award-winning AIOps platform. CRN framed Dell's purchase as part of a broader pattern of infrastructure vendors buying AIOps capabilities, following Cisco's acquisition of AppDynamics in 2017, IBM's purchase of Instana in 2020 and HPE's purchase of OpsRamp in March 2023. Company materials cite Gartner's forecast that by 2022, 40% of large enterprises would combine big data and machine learning to support or partially replace monitoring, service desk and automation processes, up from 5% in 2017.

Moogsoft positions itself as a pioneer of the AIOps category, citing purpose-built machine learning algorithms for deduplication, correlation into Situations and probable root cause analysis. Third-party validation cited by the company includes Gartner's 2017 Market Guide for AIOps Platforms, in which Moogsoft was recognized as having 11 of 11 required AIOps platform capabilities, and EMA's designation of the company as a Leader in Advanced IT Analytics. The company reported more than 6 patents awarded and over 40 further applications filed as of March 2018. A partner quoted by CRN highlighted correlation and noise reduction quality and an API-centric integration approach as distinguishing traits.

Technology

Purpose-built machine learning algorithms applied to monitoring data: events are ingested from monitoring systems and deduplicated into alerts, which are then analyzed and grouped by similarity into Situations to reduce noise and surface probable root cause. Additional components include an Algorithmic Clustering Engine, Probable Root Cause Analysis, real-time service dashboards, collaborative workflows, a mobile client, and integrations/LAMs for monitoring system connectivity. An anomaly detection capability is described as requiring no configuration, detecting anomalies once source data is ingested and learning each system's normal baseline over time. The platform exposes APIs for custom integrations.

Go-to-market

Direct enterprise sales and marketing, which the company said in 2018 it would scale globally using Series D proceeds, complemented by partnerships with large technology and services firms and by an annual AIOps Symposium event. Public materials also reference open positions, product documentation portals and customer support resources.

Large and complex enterprise IT operations organizations, including IT operations teams, DevOps practitioners and site reliability engineers. Named early adopters include SuccessFactors, Intuit, HCL and GoDaddy; the company also referenced a digital insurance enterprise customer and partners from the Global Fortune 500.

Geography

Headquartered in San Francisco, California, according to Redpoint Ventures and CRN. Investors and board representation span the US, Asia-Pacific (ST Telemedia, Singtel Innov8) and India/global services (HCL), and the company referenced partners from across the Global Fortune 500 and demand described as global.

History

Redpoint Ventures records a Series A partnership in 2013. The company launched a reimagined Moogsoft AIOps product at its first annual AIOps Symposium, and in the year to March 2018 released more than 15 platform updates adding Real-Time Service Dashboards, Collaborative Team-Based Workflows, the Algorithmic Clustering Engine, Probable Root Cause Analysis and a mobile version. In March 2018 it raised a $40 million Series D led by Goldman Sachs Growth Equity, bringing cumulative funding to $90 million, and reported roughly 150 employees and more than doubled 2017 revenue. Product documentation covers Moogsoft AIOps v7.2 and v7.3 and Moogsoft Enterprise v8.0 and v8.1. Earlier in 2023 the company set out to raise capital to accelerate growth; that process instead produced acquisition interest, and Dell Technologies acquired Moogsoft on September 17, 2023, with the deal publicly announced in October 2023 and terms undisclosed.

Risks & controversies

No controversies are described in the sources. Both Dell and Moogsoft declined to comment on the acquisition and terms were not disclosed. The current homepage is limited largely to support and documentation links for existing customers, providing little public product or commercial detail.