Mood Health

Mood Health ("Mood") is a digital mental health provider delivering care remotely by video with licensed clinicians. Its clinical scope covers talk therapy, psychiatry and medication management, with a stated focus on anxiety and depression. New patients begin with a quiz used to match them with a clinician, then complete a comprehensive first visit in which the patient and clinician build a treatment plan; if the plan includes medication, prescriptions are sent to the patient's pharmacy of choice. Ongoing follow-up visits are paired with Mood Check, an in-product mood tracker used to monitor progress and adjust plans.

The company positions itself between traditional mental health care (which it characterizes as difficult to access and costly) and heavily automated online offerings, emphasizing that its providers are human clinicians rather than algorithm-driven services. Mood serves patients directly and also operates a referral channel for health systems and provider practices, offering integration with existing referral workflows or an organization's EMR/EHR, same-week telepsychiatry and teletherapy scheduling, in-network coverage with most major insurance plans, a dedicated clinical coordinator, free informational materials, and reporting on individual patient outcomes and population-level data. A patient help center covers general questions, insurance, medication and prescriptions, and appointments.

Founding story

According to the company, its team experienced both the shortcomings of traditional mental health care — long provider searches, repeated calls with insurers and high out-of-pocket costs — and of algorithm-driven online care, and built Mood as an alternative combining human clinicians with at-home virtual access.

Business model

Mood provides clinician-delivered virtual mental health services directly to patients, billing insurance where the patient is covered and offering cash-pay pricing otherwise. It also partners with health systems and provider practices that refer patients into Mood's telepsychiatry and teletherapy services, with Mood proactively contacting referred patients to book appointments and returning outcomes and population-level reporting to the referring organization.

Fee-for-service clinical visits reimbursed through insurance (cost varying by member plan) or paid out of pocket. Published cash-pay rates are $195 for a first visit, $95 for a psychiatry follow-up and $149 for a talk therapy visit.

Traction

Company materials state that doctors have referred thousands of patients to Mood, with a referred-patient figure of more than 8,000 (an alternate figure of more than 5,400 also appears on the same page), an 80% referral contact rate, 98% patient satisfaction, and a 78% remission rate (78% remission on GAD-7 and 73% on PHQ-9 at four months). One health-system partner is quoted describing the partnership as providing behavioral health resources to community members who otherwise lacked access.

Latest developments

In August 2022, UnitedHealthcare named Mood Health one of 10 startups in the fourth cohort of its four-month health care accelerator, alongside companies including YourPath, Delfina, Ferrum Health and Live Chair Health; participants receive $50,000 of uncapped SAFE, mentorship and access to the payer's clinical, technology and data resources.