MoneyStack

MoneyStack is a financial counseling platform built for behavioral health care. It partners with treatment centers and clinical teams to deliver personalized financial counseling as part of early recovery and aftercare programs, aiming to reduce the financial stress that can undermine long-term recovery. Services include one-on-one virtual sessions with clients, team-based sessions in which a financial counselor works alongside a behavioral health professional, and virtual group counseling sessions intended to normalize the counseling process and reduce client isolation.

The company distinguishes financial counseling from traditional financial advice: rather than wealth management or retirement planning, its counselors address acute financial distress affecting a client's mental health and daily life, co-generating financial recovery plans and providing ongoing education and support. Counselor expertise spans budgeting, debt management, credit improvement, and money systems for individuals and families impacted by gambling, and the counselor roster carries credentials such as AFC, CFP, ChFC and clinical licenses. Collaboration between counselors and clinical teams takes place on a HIPAA-compliant platform.

MoneyStack's initial focus has been problem gambling, delivered under the GamFin service and brand, and the company states it is expanding to serve people in acute financial crisis linked to other behavioral health challenges. It is a member of the Techstars Economic Mobility Accelerator class of 2023.

Business model

MoneyStack sells into behavioral health organizations — treatment centers, clinical teams and healthcare providers — rather than directly to end consumers, integrating its counselors into providers' care programs. The company positions the model as lowering overall health care costs and risk for payers by helping individuals in financial crisis recover faster.

Services are quoted to providers on request; the company states that in many states its services are available at no cost to individuals or providers, indicating funding from third parties such as state programs in those markets.

Traction

The company reports a two-year track record helping individuals and families overcome financial distress related to problem gambling, with coverage spanning more than a third of the United States, and lists roughly 16 named financial counselors. Partner clinicians at several behavioral health organizations provide testimonials on its gambling recovery counseling services.

Latest developments

Following its 2024 pre-seed financing, the company is expanding beyond problem gambling to support people in acute financial crisis linked to other behavioral health challenges, and is growing provider partnerships, including in Pennsylvania.