Moladin
7 known investors
Moladin is an Indonesian digital automotive platform where users research, compare, and find new cars by browsing prices, specifications, promos, reviews, and news. It also offers vehicle financing and used-car inspection services (MoInspeksi), connecting customers, dealers, and agents within an automotive marketplace and financing ecosystem.
Also known as Moladin Indonesia
Founders & leadership
Investors · 7
Also in the syndicate · 5
Company profile
researched Aug 2026Moladin is an Indonesian automotive platform that operates a consumer-facing site for researching and comparing vehicles alongside a marketplace and financing business serving agents, micro-dealers and dealers. The public website lets users browse new cars by body type (MPV, SUV, hatchback, sedan, LCGC, crossover, pick-up, van, truck and others) and by brand across a wide range of Japanese, Korean, Chinese, European and electric-vehicle marques, with price ranges, model pages, upcoming-model listings and an automotive news and video section covering new and used vehicles [0][1].
Beyond listings, the company runs a dealer financing programme offering working capital facilities described as exceeding Rp1 billion with same-day disbursement and instalment interest advertised from 0.1%, and a "Sewa Milik" rent-to-own programme aimed at registered online ride-hailing drivers that bundles all-risk insurance, charging discounts and replacement vehicles during repairs [0][1]. Moladin describes itself as an omnichannel used-car marketplace that uses technology to simplify transactions for agents and micro-dealers, and has partnered with financing companies in Indonesia to support car purchases [3]. The group has expanded into regulated financing through the acquisition of multi-finance firm Pro Car, reported in June 2023 [6].
Founding story
A secondary profile states Moladin was started in 2017 by co-founders Jovin Hoon and Mario Tanamas, with Hoon initially serving as CEO, to build an online platform for buying and selling vehicles, focusing first on new motorbikes in the Indonesian market [5].
Business model
Moladin operates a marketplace and financing ecosystem linking end customers, agents, micro-dealers and dealers. Consumers use the platform to research and compare vehicles, while agents and dealers use an in-house app to source and close transactions; the company also extends working capital financing to dealers and offers a rent-to-own vehicle programme for online ride-hailing drivers [0][1][3].
Revenue is tied to vehicle transactions facilitated through its marketplace and agent network and to financing activity, including dealer working-capital facilities and multi-finance operations following the Pro Car acquisition [0][1][6].
Traction
Moladin said its in-house agent app was used by more than 40,000 agents, that used-car transaction volumes grew more than 20 times over a period of several months following its June 2021 pivot, and that agent and dealer productivity improved more than 2.5 times, with financing partnerships spanning 135 cities [3]. DealStreetAsia reported FY21 revenue of $109 million and losses of $7.5 million [2].
Latest developments
In October 2025, DealStreetAsia reported that Moladin raised an internal equity round as it ramped up merchant financing [2]. The company's website continues to publish new-car pricing, upcoming-model listings and automotive news, and promotes dealer working-capital financing and a rent-to-own programme for online drivers [0][1].
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Moladin describes itself as a leading omnichannel used-car marketplace and automotive platform in Indonesia [3][4]. Coverage groups it alongside Indonesian and regional used-car platforms Carro and Carsome [2][5].
The platform combines consumer vehicle research and listings with an agent and micro-dealer network, in-house transaction software, and in-house financing capabilities including dealer working capital and a licensed multi-finance arm acquired in 2023 [0][1][3][6].
Technology
The company developed its agent application in-house to digitalise and speed up transactions, and states it invests in technology and data to execute faster transactions and improve operational efficiency and customer experience [3]. The consumer website provides vehicle search by type and brand, pricing information and editorial content [0][1].
Go-to-market
Moladin reaches consumers through its Indonesian-language website with model pages, price guides, editorial content and a YouTube channel of vehicle reviews, and reaches supply-side users through an in-house agent app and dealer financing offers [0][1][3]. Growth has centred on expanding its agent network to build reach and network effects [3].
End consumers searching for new and used cars in Indonesia; agents and micro-dealers who transact vehicles through the platform; car dealers seeking working capital financing; and registered online ride-hailing drivers targeted by the rent-to-own programme [0][1][3].
Geography
Operations are focused on Indonesia; the company has said it works with financing partners to support car purchases across 135 cities [3].
History
According to a secondary profile, the company was founded in 2017 by Jovin Hoon and Mario Tanamas as a platform for buying new motorbikes in Indonesia, with Andrew Khoo and Andrew K.J. Tan later joining as co-founders in 2021 [5]. Moladin pivoted to the used-car market in June 2021 [3], raised a $42 million Series A in January 2022 and a $95 million Series B in May 2022 [3][5], and subsequently expanded into regulated financing by acquiring multi-finance firm Pro Car in 2023 [6]. Reporting also notes a workforce reduction of 360 employees framed as sustainability efforts, and an internal equity round in October 2025 tied to a push into merchant financing [6][2].
Risks & controversies
DealStreetAsia reported that Moladin cut 360 employees in what it described as sustainability efforts, and separately reported FY21 results of $7.5 million in losses on $109 million in revenue [6][2].
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 8
launches, deals, and filings$8M source ↗
DealStreetAsia reported that the Indonesian used-car platform laid off 360 employees in what it described as sustainability efforts.
Moladin announced a $95 million Series B round led by DST Global, with participation from existing investors East Ventures, Northstar Group and Sequoia Capital India, to expand its agent network and automotive ecosystem.
$95M source ↗
Moladin raised $42 million in Series A funding co-led by Sequoia Capital India and Northstar Group, reported as one of the largest Series A rounds in Southeast Asia.
$42M source ↗
Moladin pivoted from its earlier focus to the used car market in June 2021.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Moladinmoladin.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Moladin do?
- Indonesian automotive platform combining new- and used-car marketplace, dealer and agent tools, and vehicle financing.
- Who founded Moladin?
- Moladin was founded by Andrew Khoo.
- Who are Moladin's investors?
- Moladin's investors include K3 Ventures, Peak XV Partners.