Moglix

Moglix is a business-to-business e-commerce and supply chain company that sells industrial supplies and provides procurement software to enterprises and SMEs. Its consumer-facing storefront at moglix.com lists products across categories including electrical and appliances, office supplies, industrial tools, agri and gardening, medical and lab supplies, safety supplies, automotive, construction materials, and packaging and material handling, and markets AI-powered procurement to business buyers. The company describes itself as an Asia-based e-commerce firm focused on B2B procurement of industrial supplies, in particular MRO, safety, electricals, lighting, cleaning and housekeeping, office stationery and supplies, and power tools.

Beyond the marketplace, Moglix operates an enterprise arm (Moglix Business) focused on tech-enabled MRO sourcing, custom manufacturing procurement and infrastructure supplies, offering procurement optimisation, sales optimisation, supply-chain financing and digital transformation solutions, plus vendor consolidation, dashboards and track-and-trace tooling. A SaaS line (Moglix SaaS) supplies cloud-based contract lifecycle management for procurement and supply chain, whose flagship product iCAT is described as used by more than 1,500 buyers at Unilever, impacting $20 billion in value as of 2019. Other units and brands referenced by the company include Credlix (supply chain financing), DigiMRO, Zoglix, TenderShark, Cognilix and an ad sales solution.

The company is owned and operated by Mogli Labs; the Indian entity is Mogli Labs (India) Private Limited, with an operating office in Noida, India. Wikipedia lists Singapore as headquarters and India, Singapore, the UK, the UAE and the US as areas served.

Founding story

Moglix was founded in 2015 by Rahul Garg, a former Google executive and an alumnus of IIT Kanpur and ISB. Operations began in August 2015, and the company received initial funding from Ratan Tata and Accel Partners in October 2015. Sources describe the founding vision as bridging the gap between B2B merchants and buyers by building a digital trade ecosystem for industrial supplies.

Business model

Moglix combines an online marketplace for industrial goods with enterprise procurement services and software. It aggregates suppliers and brands, holds warehouse and logistics infrastructure, and sells to both SMEs through its e-commerce site and to large manufacturers through managed procurement programmes covering 'class C spend' items such as MRO and packaging. It also offers supply chain financing (Credlix) and subscription contract management software (Moglix SaaS / iCAT).

Revenue derives from product sales and procurement services on its B2B marketplace and enterprise platform, supplemented by supply chain financing and SaaS contract management offerings; specific pricing terms are not disclosed in the sources.

Traction

Company sources report 50+ categories, 3,500+ enterprises, 46,000+ suppliers and 500,000+ SMEs on the business site, and 450,000+ products across 30+ categories, 150,000+ SME clients, 250+ enterprises, 18,000+ serviceable pincodes and 2,000+ suppliers on the older about page. Press coverage from January 2022 cites 500,000 SMEs, over 1,000 large manufacturers, 16,000 suppliers, 40+ warehouses and 3,000 manufacturing plants across India, Singapore, the UK and the UAE. Reported FY22 revenue was $307 million, up 3x year over year, with losses of $22 million.

Latest developments

The most recent items in the sources are the January 2022 $250 million Series F at a $2.6 billion valuation, the October 2022 acquisition of ADI's Indian distribution arm (renamed DigiMRO Distribution), 2023 layoffs of about 3% of staff, a November 2024 report of an INR 80 crore purchase to expand sustainable packaging, and a December 2024 valuation of $2.51 billion cited by StartupTalky. The company website continues to market AI-powered procurement for business buyers.