Modus
New York City, US · Founded 2024 · 1 employees on LinkedIn · 1 known investors
Modus is an independent media company that publishes a weekly newsletter for family-office professionals, with original reporting on investment management and the software and service providers used by family offices. It funds itself through clearly marked advertising and avoids referral fees or consulting to preserve editorial independence.
Also known as Modus News
Founders & leadership
Modus was founded in 2024 by Michael Thrasher.
Investors · 1
Company profile
researched Aug 2026Modus (modus.news) publishes a weekly email newsletter for family-office professionals, distributed free every Friday. Its coverage centers on the firms, people, technology and decisions shaping the family-office world, and it states that principals, executives and other practitioners rely on its reporting.
Recent article topics include competition among software vendors for family-office customers amid a wave of newly formed family offices tied to large IPOs, leadership appointments and moves at wealth and asset management firms such as Addepar, Arch, Lazard and BDT & MSD, private foundation investment returns, the role of AI budgeting at family offices, litigation and patent developments between technology vendors, and new insurance products addressing trustee misconduct. Alongside articles, the site offers recurring resources including an archive, a "Tech Map," an "Allocation Index," and an events section, plus pages for pitching the publication and advertising with it.
Business model
Modus operates as a media publisher, distributing a free weekly newsletter and website articles and offering advertising placements to sponsors, as indicated by its "Advertise With Modus" channel. The site also includes a sign-in function alongside subscription sign-up.
Advertising sold directly to sponsors via the publication's "Advertise With Modus" offering.
Traction
The website reports more than 2,200 newsletter readers and lists a regularly updated stream of original articles.
Latest developments
Recent published coverage addresses an expected increase in newly formed family offices driven by large IPOs and intensifying competition among family-office software providers, executive appointments at Addepar and Arch, a senior departure from Lazard to BDT & MSD, a patent grant and court ruling in iPaladin's litigation against Orca, and a new insurance policy aimed at trustee misconduct.
▸Full profile — market position, go-to-market, geography
Market position
A niche trade publication focused specifically on the family-office sector, covering both allocators and the software and service providers that sell to them.
Positions itself as independent and exclusive journalism for a narrowly defined professional audience, with recurring proprietary reference products (Tech Map, Allocation Index) covering the family-office technology and allocation landscape.
Go-to-market
Direct subscriber acquisition through a free weekly email newsletter published every Friday, supported by web-published articles and recurring editorial products such as an archive, Tech Map, Allocation Index and events.
Family-office professionals, including principals and executives, as well as advisers, consultants and technology vendors serving the family-office market; advertisers seeking to reach that audience.
Geography
Headquartered in New York City; the newsletter is distributed by email to subscribers.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Modusmodus.news · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Modus do?
- Modus is an independent weekly newsletter delivering original journalism for family-office professionals.
- Who founded Modus?
- Modus was founded by Michael Thrasher in 2024.
- Who are Modus's investors?
- Modus's investors include Alumni Ventures.
- Where is Modus headquartered?
- Modus is headquartered in New York City, US.