Fundraising Fox

ModifyHealth

Alpharetta, US · Founded 2018 · 115 employees on LinkedIn · 4 known investors

ModifyHealth delivers medically-prescribed meal plans and dietary interventions designed for patients with gastrointestinal conditions including IBS, IBD, and celiac disease. The company combines food as medicine solutions with telehealth services to address nutritional management and health equity across government and commercial healthcare systems.

Also known as ModifyHealth™

Founders & leadership

ModifyHealth was founded in 2018 by GB Pratt.

GP
GB PrattFounder & CEO
GP
George PrattExecutive
PDPete Desai
Pete DesaiinChief Financial Officer

Board

RV
Rik VandevenneBoard director
CP
Chase PerryBoard director
HG
H Grey WoodBoard director
MI
Michael ItalianoBoard director
BL
Ben LeedleBoard director
SK
Scott KetoverBoard director
JY
James YoungBoard director

Investors · 4

Also in the syndicate · 2

Dohmen Company FoundationleadNashville Capital Network

Reported raises · per SEC filings

Form D private placements

$29M disclosed across 7 rounds · 2018–2024

$13.7MraisedMar 2025 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Rik VandevenneDirector
  • Michael ItalianoDirector
  • Ben LeedleDirector
  • Chase PerryDirector
  • George PrattExecutive Officer, Director
  • Pete DesaiExecutive Officer
Offering amount
$13.7M
Amount sold
$13.7M
First sale
Nov 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$10MraisedJan 2023 · 5 investors · Other Health Care
Rule 506(b)
Officers, directors & promoters on the filing
  • Chase PerryDirector
  • Rik VandevenneDirector
  • George B PrattExecutive Officer, Director
  • Ben LeedleDirector
Offering amount
$14M
Amount sold
$10M
First sale
Dec 2022
Incorporated
Corporation, Delaware, 2022
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$700KraisedAug 2022 · 5 investors · Other Health Care
Rule 506(b)
Officers, directors & promoters on the filing
  • H Grey WoodDirector
  • George B PrattExecutive Officer, Director
  • Scott KetoverDirector
  • Ben LeedleDirector
  • James YoungDirector
  • Chase PerryDirector
Offering amount
$800K
Amount sold
$700K
First sale
Aug 2022
Incorporated
Limited Liability Company, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$2.3MraisedMar 2021 · 16 investors · Other Health Care
Rule 506(b)
Officers, directors & promoters on the filing
  • Scott KetoverDirector
  • George B PrattExecutive Officer, Director
  • James YoungDirector
  • Chase PerryDirector
  • H Grey WoodDirector
Offering amount
$2.5M
Amount sold
$2.3M
First sale
Aug 2020
Incorporated
Limited Liability Company, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$243KraisedAug 2020 · 7 investors · Other Health Care
Rule 506(b)
Officers, directors & promoters on the filing
  • Chase PerryDirector
  • H Grey WoodDirector
  • Scott KetoverDirector
  • James YoungDirector
  • George B PrattExecutive Officer, Director
Offering amount
$350K
Amount sold
$243K
First sale
Jun 2020
Incorporated
Limited Liability Company, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$2MraisedFeb 2019 · 22 investors · Other Health Care
Rule 506(b)
Officers, directors & promoters on the filing
  • George B PrattExecutive Officer, Director
  • Scott B KetoverDirector
  • James R CampbellDirector
  • James YoungDirector
Offering amount
$2M
Amount sold
$2M
Proceeds to insiders
$200K
First sale
Jan 2019
Incorporated
Limited Liability Company, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$125KraisedJun 2018 · 3 investors · Other Health Care
Rule 506(b)
Officers, directors & promoters on the filing
  • George B PrattExecutive Officer, Director
Offering amount
$250K
Amount sold
$125K
Minimum investment
$25K
First sale
Jun 2018
Incorporated
Limited Liability Company, Georgia, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

ModifyHealth is a nationwide food-as-medicine platform that combines fully prepared, medically tailored meals with nutritional counseling. Its dietitian-designed, chef-created meal plans include Low-FODMAP, Mediterranean, gluten-free, carb-conscious, heart-friendly, diabetes-friendly, plant-based and low-sodium options, with more than 60 meals available and customization for conditions, allergies, sodium levels and plant-based needs. All meals are gluten-free, use organic and non-GMO ingredients where possible, contain antibiotic- and hormone-free animal proteins, and arrive fully prepared for reheating in about two minutes, ranging roughly 250-700 calories per meal.

Alongside meals, the company offers optional dietitian support delivered through scheduled phone or video consultations and an on-demand dietitian hotline; virtual dietitian visits are described as covered by most insurance plans. The programs target chronic conditions where dietary management is a recommended treatment, including irritable bowel syndrome, inflammatory bowel disease, SIBO, celiac disease, fatty liver disease (NASH/NAFLD/MASLD), type 2 diabetes, hypertension, kidney disease, obesity and heart disease. ModifyHealth also provides remote patient monitoring and digitally enabled education as part of turnkey programs sold to providers, payors, employers and health systems.

Founding story

GB Pratt is identified as founder and CEO of ModifyHealth.

Business model

ModifyHealth sells directly to consumers through weekly meal subscriptions with no commitment, allowing customers to change, pause or cancel at any time, and also contracts with payors, employers, healthcare systems and providers for turnkey food-as-medicine programs. Virtual dietitian consultations are billed through insurance coverage.

Subscription revenue from prepared meals priced at $9.95 for breakfasts and $13.45 for entrées with free nationwide shipping, plus insurance-reimbursed virtual dietitian visits and institutional contracts with payors, employers and health systems.

Traction

Recognized on the Inc. 5000 list of fastest-growing private US companies for four consecutive years, named Newsweek Reader's Choice Best Meal Delivery Kit, and awarded Meal Plan Pros honors for best Low-FODMAP, Mediterranean and gluten-free meal delivery services. Meals ship to all 50 US states.

Latest developments

In December 2024 the company announced a $13.5 million Series C financing to expand its food-as-medicine offerings and technology. It subsequently announced an expansion of its in-network insurance coverage for virtual dietitian support, and it markets a Medi-Cal-covered program providing eligible members up to 168 meals (14 meals per week for up to 12 weeks) at no cost.

Full profile — market position, technology, go-to-market, geography, history

Market position

Positioned as a nationwide food-as-medicine platform and provider of medically tailored meals and nutritional counseling, and, per company announcements, as one of the largest providers of insurance-covered virtual dietitian support in the US.

Combines medically tailored meal delivery with insurance-covered registered dietitian support, an all-gluten-free menu with condition-specific customization, Monash University Low-FODMAP certification, and turnkey contracting with payors and providers rather than consumer-only meal delivery.

Technology

The offering is delivered through an online subscription ordering platform with account management, combined with telehealth-style dietitian consultations by phone or video, remote patient monitoring and digitally enabled patient education. Proceeds from the 2024 Series C were designated in part for technology advancements.

Go-to-market

Direct-to-consumer online ordering supported by promotional discount codes and free shipping, referrals and recommendations from healthcare providers and dietitians, insurance-covered telenutrition, and B2B contracting with payors, employers and health organizations. A dedicated Medi-Cal outreach site uses eligibility screening forms and community health workers to enroll covered members.

Individuals managing chronic or diet-sensitive conditions such as IBS, IBD, SIBO, celiac disease, fatty liver disease, type 2 diabetes, hypertension, kidney disease, obesity and heart disease; also health plans, employers, healthcare systems and referring providers. A Medi-Cal program targets eligible California members with qualifying chronic conditions.

Geography

Headquartered in the Atlanta, Georgia area, with free meal delivery to all 50 US states and a Medi-Cal-funded meal program serving eligible members in California.

History

ModifyHealth built a nationwide food-as-medicine business around prepared, condition-specific meals and dietitian support, later adding insurance-covered virtual dietitian visits and expanding in-network coverage. In December 2024 it closed a $13.5 million Series C round led by the Dohmen Company Foundation with participation from existing investors RC Capital and Nashville Capital Network, funding growth initiatives, technology development and operations.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Breakfast priceJan 2025$9.95
Consecutive years on Inc. 5000Jan 20254 years
Entrée priceJan 2025$13.45
Meal options availableJan 202560 meals
Medi-Cal covered meals per eligible memberJan 2025168 meals
US states servedJan 202550 states

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 5

launches, deals, and filings
Jan 2025
Expansion of in-network insurance coverage for virtual dietitian support

ModifyHealth announced an expansion of its in-network coverage, describing itself as one of the nation's largest providers of insurance-covered virtual dietitian support combining medically tailored meals with personalized dietitian care.

source ↗

Dec 2024
ModifyHealth closes $13.5M Series C led by Dohmen Company Foundation

ModifyHealth announced the closing of a $13.5 million Series C round led by the Dohmen Company Foundation through its Dohmen Impact Investment Fund, with participation from existing investors RC Capital and Nashville Capital Network. Proceeds are earmarked for growth initiatives, technology advancements and operations.

$13.5M source ↗

Jan 2024
Inc. 5000 recognition for fourth consecutive year

ModifyHealth was recognized by the Inc. 5000 for the fourth consecutive year as one of the fastest-growing privately held companies in America.

source ↗

Jan 2024
Newsweek Reader's Choice Best Meal Delivery Kit

ModifyHealth received top honors in Newsweek's Reader's Choice Best Meal Delivery Kit recognition.

source ↗

Jan 2024
Monash University Low-FODMAP Certified partnership

Monash University and ModifyHealth partnered to increase awareness of the FODMAP diet and deliver outcomes for IBS patients; ModifyHealth meals are Monash University Low-FODMAP Certified.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does ModifyHealth do?
Food-as-medicine platform delivering medically tailored, gluten-free meals nationwide with virtual dietitian support.
Who founded ModifyHealth?
ModifyHealth was founded by GB Pratt in 2018.
Who are ModifyHealth's investors?
ModifyHealth's investors include Middleland Capital, RC Capital.
How much funding has ModifyHealth raised?
ModifyHealth has disclosed $29M raised across 7 rounds.
Where is ModifyHealth headquartered?
ModifyHealth is headquartered in Alpharetta, US.