Minoa
1 known investors
Find your way into Minoa
325 people in our graph share verified history with the Minoa team — schools, employers, funds. One of them is your warm intro.
Samantha Campbellunlockedknows Max Elster · together at Stellenbosch University
×8knows the team · via WU (Vienna University of Economics and Business)
×2knows the team · via Stellenbosch University
knows the team · via St. Andrew's School
Minoa is an AI-powered platform that automates business case development and tracks value realization for B2B SaaS sales teams. It provides value intelligence across the deal lifecycle—from initial pitch through renewal and expansion—to help organizations defend pricing and scale value-selling practices across their sales organization.
Founders & leadership
ME

Max ElsterinCo-founderMax Elster is co-founder and CEO of Minoa, an AI-powered platform that automates business case development and value tracking for B2B SaaS sales teams.
RE

Richard EinhorninCo-founder
Investors · 1
Founder mafia
3 people who came through Minoa went on to found or lead other companies.
Frequently asked questions
- What does Minoa do?
- Minoa is an AI-powered platform that automates business case development and tracks value realization for B2B SaaS sales teams. It provides value intelligence across the deal lifecycle—from initial pitch through renewal and expansion—to help organizations defend pricing and scale value-selling practices across their sales organization.
- Who founded Minoa?
- Minoa was founded by Max Elster, Richard Einhorn.
- Who are Minoa's investors?
- Minoa's investors include Dunbar Capital.

