Minoa
2 known investors
Find your way into Minoa
347 people in our graph share verified history with the Minoa team — schools, employers, funds. One of them is your warm intro.
Samantha Campbellunlockedknows Max Elster · together at Stellenbosch University
×8knows the team · via WU (Vienna University of Economics and Business)
×2knows the team · via Stellenbosch University
knows the team · via St. Andrew's School
Minoa is an AI-powered platform that automates business case development and value quantification for enterprise B2B SaaS sales teams. It enables organizations to prove customer ROI from initial deal through renewal and expansion by embedding value engineering capabilities across all revenue processes.
Founders & leadership
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Max ElsterinCo-founderMax Elster is the CEO and co-founder of Minoa, an AI-powered platform that automates business case development and ROI quantification for enterprise B2B SaaS sales teams.
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Richard EinhorninCo-founderGerman-born software developer who previously founded Veita, a fintech platform for invoice and payment management. Now co-founder of Minoa, an AI-powered business case platform for enterprise B2B SaaS sales teams.
Investors · 2
Funding
SEC filings, press & company announcements$2.5M disclosed across 1 of 2 rounds · 2023
- $2.5MPre-SeedMay 2023 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Founder mafia
2 people who came through Minoa went on to found or lead other companies.
In the news
Frequently asked questions
- What does Minoa do?
- Minoa is an AI-powered platform that automates business case development and value quantification for enterprise B2B SaaS sales teams. It enables organizations to prove customer ROI from initial deal through renewal and expansion by embedding value engineering capabilities across all revenue processes.
- Who founded Minoa?
- Minoa was founded by Max Elster, Richard Einhorn.
- Who are Minoa's investors?
- Minoa's investors include FiDi Ventures, 468 Capital.
- How much funding has Minoa raised?
- Minoa has disclosed $2.5M raised across 1 of its 2 known rounds.


