Mindstone

Mindstone is a London, UK-based company that provides AI upskilling and enablement for business teams. Its platform is aimed at non-technical employees and focuses on applying AI to real workflows rather than delivering standalone training sessions: client teams co-design role-specific "AI playbooks" derived from their actual work, embed daily practice into existing workflows, and track measured changes in output and quality.

The company began in 2020 as an edtech platform that curated online content — articles, podcasts and video — into personalised courses built around a learner's goals, using what it described as a "compound learning approach" in which content adapts to user feedback. Organisations including The Bitcoin Association, LandscapeVC and The Body Collective used the platform to build courses, and Mindstone signed a commercial partnership with Harvard Business Review.

Alongside its enterprise product, Mindstone operates a global AI community reported at 21,000 members across more than 20 cities, and states that more than 70,000 people worldwide have used its platform. Its stated goal is to reach more than one million users by 2030.

Founding story

Joshua Wöhle founded Mindstone in 2020 after co-founding SuperAwesome, a children's online safety technology company used by Disney, Warner Brothers and Nintendo, where he served as CPTO; SuperAwesome was acquired by Epic Games in 2020. Wöhle's initial premise was that online education replicated in-person teaching in a digital setting and was tied to static curricula. As generative AI arrived, he observed companies running one-off training sessions disconnected from real workflows and a gap between AI's capabilities and learning platforms that, in his words, "felt like filing cabinets", which led him to build Mindstone as an AI learning coach for non-technical teams.

Business model

Mindstone sells AI upskilling and enablement programmes to organisations, combining a learning platform with role-specific playbooks, coaching and measurement of output and quality improvements for client teams. Earlier in its life the platform was positioned as a curation-based learning tool that organisations and creators used to build courses from existing online content.

Revenue comes from commercial engagements with organisations for AI upskilling programmes and platform access, with a commercial delivery function led by the COO and an enterprise sales team. Earlier commercial activity included partnerships with content publishers such as Harvard Business Review.

Traction

The company reports more than 70,000 people using its platform worldwide and a community of 21,000 members across more than 20 cities. It cites enterprise clients Pearson, Hyatt and Home Depot, and says participants gain back roughly 5.5 hours per week by the end of its programme. Total funding was reported at more than £3m as of December 2021, after a £1.6m raise in February 2021 and a £1.45m Seedrs campaign that the company said was the largest edtech crowdfund on that platform.

Latest developments

Mindstone was ranked 62nd in the Startups 100 2026 index, published January 2026, which listed Pearson, Hyatt and Home Depot among its clients and Kelly Ventures, Pearson Ventures and Emerge among its strategic investors. The company has acquired The Sales People, a firm specialising in agentic-first go-to-market functions, and is working with Boardwave on European AI skills. Founder Joshua Wöhle has stated a target of more than one million users worldwide by 2030.