Mindlab

Mind Lab is an education company headquartered in São Paulo, Brazil, that develops evidence-based methodologies for socioemotional education and works with governments to strengthen public educational infrastructure. Its stated approach combines solutions aligned to Brazil's BNCC curriculum, integrated into school curricula and focused on student and educator well-being and learning, while preserving teacher autonomy. The company organizes its offer around three pillars: support for socioemotional education, productive inclusion, and public-private partnerships (PPPs), positioning its programs as tools for public school networks to address learning deficits and promote income generation.

The product portfolio includes Mente Inovadora, an integrated socioemotional education solution for basic education aimed at managers, teachers, students and families, which develops what the company calls 21st-century skills and links activities to Portuguese language and mathematics components; Ginga, a modular and gamified socioemotional solution built on storytelling, hands-on activities and problem solving, grounded in the Big Five framework and covering competencies such as cognitive flexibility, resilience, empathy, self-management and collaboration, with a focus on life projects, youth agency and preparation for the world of work; and eduK, a learning platform focused on productive inclusion with tracks on entrepreneurship, employability and income generation. The company also runs the Olimpíadas de Raciocínio Mind Lab (reasoning olympiads), which feed into an international stage called The Mind Olympics and are framed around competencies such as resource management, creative and strategic thinking, teamwork, decision-making and self-confidence.

Business model

Mind Lab sells integrated educational solutions to governments and school networks, including through public-private partnership structures, delivering curriculum-aligned programs, teacher training and certification alongside digital learning platforms. Its products are used in both public and private networks, with the eduK platform distributed through public and social programs.

Traction

The company's site reports metrics on lives impacted, teachers trained, schools served, certificates issued, people generating income, approval among public managers and measured student performance gains, though the figures render without values. The eduK platform is stated to have reached more than 9 million people through entrepreneurship, employability and income-generation tracks. The company's blog highlights 2025 Ideb results in municipalities and networks including Angra dos Reis, Campos dos Goytacazes, Goiana (PE), Acre's state network, Santana de Parnaíba and Taguaí.