Milk Video
DefunctYC W21New York City, US · Founded 2020 · 2 employees · 5 known investors
Milk Video is a platform for creating and distributing short-form video content, allowing marketers to quickly collect and produce customer testimonials, employee testimonies, and expert commentary.
Also known as Milk · Milk Video
Founders & leadership· Y Combinator alumni (W21)
Milk Video was founded in 2020 by Ross Cranwell and Leonard Bogdonoff.
Investors · 5
Also in the syndicate · 3
Company profile
researched Aug 2026Milk Video was a video marketing software company based in New York City, founded in 2020 by Lenny (Leonard) Bogdonoff and Ross Cranwell, and part of Y Combinator's Winter 2021 batch. Its product let marketing, sales and customer success teams collect, clip and publish short-form video such as customer testimonials, employee testimonials and thought-leadership pieces, with collection possible via a shared link.
The underlying premise was that recorded webinars, Zoom calls and virtual events leave organizations with large archives of raw, unedited footage that goes unused. Milk Video's software was positioned to let go-to-market teams without design experience edit, design and share snippets from those recordings in minutes rather than hours. Y Combinator categorizes the company under machine learning, design tools and video. The company is listed as inactive, and co-founder Ross Cranwell has stated that he sold Milk Video.
Founding story
The company was founded in 2020 by Lenny Bogdonoff, who served as CTO, and Dublin native Ross Cranwell, who served as CEO. Cranwell's background covers more than 20 years in marketing and product roles at multinational companies in New York and Shanghai. Milk Video went through Y Combinator's Winter 2021 batch.
Traction
The company had a team size of two as listed by Y Combinator and raised $1.5m in seed funding in 2021.
Latest developments
After announcing a $1.5m seed round in August 2021 intended to fund engineering and marketing hiring, additional product features and integrations such as Zoom, the company is listed as inactive by Y Combinator, with co-founder Ross Cranwell stating that he sold Milk Video and is seeking new roles.
▸Full profile — market position, technology, go-to-market, geography
Market position
Milk Video positioned itself around the gap between consumer short-form video apps such as TikTok, where individuals can quickly edit and design video, and the B2B space, which the founders described as lagging in this area. Other entrants targeting professional video included Salesforce, which announced a professional-focused streaming platform around the same period.
Technology
Software for clipping, editing and designing short highlight videos from longer-form recordings, with planned third-party integrations including Zoom. Y Combinator lists the company under machine learning, design tools and video categories.
Go-to-market
Business-to-business marketing, sales and customer success teams, particularly those without professional video editing or design experience who need to repurpose webinar, Zoom and virtual-event recordings.
Geography
Headquartered in New York City, New York, United States, with an Irish co-founder originally from Dublin.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe New York-based company closed a $1.5m seed round led by Y Combinator and HubSpot co-founder Dharmesh Shah, with participation from the co-founders of Optimizely, Wistia CEO Chris Savage, Esther Crawford, Altair Capital and Amino Capital. Proceeds were earmarked for engineering and marketing hiring, new software features and third-party integrations including Zoom.
$1.5M source ↗
Milk Video announced seed-stage funding backed by HubSpot co-founder Dharmesh Shah and Y Combinator.
$1.5M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 6
primary sources listed
- Milk Video: Create video testimonials with a link | Y Combinatorycombinator.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Milk Video do?
- Milk Video was a New York video marketing platform for turning long-form recordings into short branded clips and testimonials.
- Who founded Milk Video?
- Milk Video was founded by Ross Cranwell, Leonard Bogdonoff in 2020.
- Who are Milk Video's investors?
- Milk Video's investors include First Row Partners, Y Combinator.
- Where is Milk Video headquartered?
- Milk Video is headquartered in New York City, US.