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Mercadounico
Techstars '24Brasília, BR · Founded 2023 · 12 employees on LinkedIn · 2 known investors
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Mercado Único is a B2B wholesale platform that connects surplus inventory from major fashion brands directly to small retailers, boutiques, and outlet stores seeking authentic, labeled merchandise for resale. The platform offers new, tagged items from premium brands at discounts of up to 75% with free shipping across Brazil.
Also known as Mercado Unico · Mercado Único
Investors · 2
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Mercado Único is a Brazilian business-to-business wholesale distributor that channels remaining and returned inventory from premium fashion brands to second-hand shops (brechós), outlets and multi-brand retailers that resell it. The company aggregates end-of-line stock, past collections and returned items received directly from brands, then assembles curated lots matched to each buyer's store profile, allowing selection of brands, categories, styles and size ranges. All items are described as new, never worn and still carrying brand tags, and are inspected before shipment.
Access is gated: prospective buyers submit a form describing their store model (brechó, outlet or multi-brand) and typical end-customer price points, and the company reviews the commercial profile against criteria set by the brands before approving the account and continuing the relationship over WhatsApp. Purchases require an active CNPJ (Brazilian business tax ID). Orders have a 50-piece minimum, free shipping throughout Brazil, an average lead time of 35 to 40 days, and payment by Pix, boleto, or credit and debit card. The company states discounts of up to 75% off the tag price and a guarantee against defective pieces.
Business model
Wholesale B2B distribution: Mercado Único sources surplus, past-season and returned apparel directly from premium brands and resells it in bulk curated lots to approved retail businesses, positioning itself as a channel that removes intermediaries between brands and resellers.
Revenue comes from selling bulk lots of apparel to CNPJ-registered retailers, with a minimum order of 50 pieces and free shipping included; buyers pay by Pix, boleto, or credit/debit card.
Traction
Company materials cite more than 500 satisfied retailers and an average rating of 4.9 out of 5, and report metrics for partner brands, companies served and tonnes of CO2 avoided. Press coverage cited on the site refers to the platform connecting surplus stock from large fashion brands to more than 2,000 retailers.
Latest developments
An article cited on the company's site (Radar Econômico) reports that Mercado Único reached R$30 million following a round involving Techstars, Strive and Rockstart.
▸Full profile — market position, go-to-market, geography
Market position
Positions itself as the wholesale outlet distributor for sought-after premium brands in Brazil, connecting brand surplus inventory to resale retailers; company materials cite more than 500 satisfied retailers and press coverage referencing over 2,000 retailers served.
The company emphasizes direct sourcing from brands rather than intermediaries, authenticated new and tagged merchandise, personalized lot curation by store profile with buyer control over brands, categories, styles and sizes, quality inspection before dispatch, and free nationwide shipping.
Go-to-market
Inbound sign-up through a website form, followed by a screening of the applicant's commercial profile against brand criteria; approved buyers are contacted via WhatsApp for onboarding and lot curation. The company also maintains a presence at industry events and in press coverage, including the Metrópoles Fashion e Design event.
Brazilian retail businesses with an active CNPJ that resell apparel — second-hand shops (brechós), outlet stores and multi-brand boutiques.
Geography
Brazil-wide operations, with an office in Brasília and a distribution center in São Paulo; shipping is offered to all of Brazil.
Compiled by commissioned research from 2 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 2
primary sources listed
- Mercadounicomercadounico.tech · web
2 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Mercadounico do?
- Brazilian B2B outlet wholesaler distributing premium fashion brands' surplus stock in curated lots to resale retailers.
- Who are Mercadounico's investors?
- Mercadounico's investors include Techstars, STRIVE.
- Where is Mercadounico headquartered?
- Mercadounico is headquartered in Brasília, BR.