Mercadofavo

Favo, operating online at mercadofavo.com, is a Latin American e-commerce company built around the community group buying model, in which orders for supermarket goods are aggregated at micro-locations and fulfilled through a network of entrepreneur partners who sell to neighbors, largely via social networks. The company describes its aim as democratizing e-commerce in Latin America so that new digital customers gain lower prices and convenience, while people who want to become entrepreneurs can generate income without upfront investment.

The business combines a retail marketplace with a micro-fulfilment logistics network. According to its investor HTwenty, Favo pairs family-run entrepreneur partners with technology intended to create a large micro-fulfilment logistics network across the region. Company profiles categorize Favo under e-commerce, logistics and platform, and place it in the retail trade sector, with a headcount in the 201-500 range.

Founding story

Company and investor listings name Alejandro Ponce and Marina Proenca as founders, with the company established in 2019.

Business model

Favo operates a social/community group buying marketplace: entrepreneur partners aggregate grocery orders from their neighbors and social network contacts, with delivery organized around micro-locations served by a micro-fulfilment logistics network. Partners earn income from these sales without needing upfront capital investment.

Revenue derives from retail sales of supermarket and consumer products through the platform and its partner network; third-party estimates place annual revenue in the $10M-$25M range.

Traction

Reported metrics include roughly 201-500 employees, about 19,970 followers and approximately 72,800 monthly website visits, alongside total disclosed funding of about $25.1M.