Mavrx
AcquiredFounded 2015 · 200 employees on LinkedIn · 12 known investors
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Taranis provides AI-powered crop intelligence, using drone-collected submillimeter imagery and machine learning to detect crop conditions such as weed severity, disease, insect damage, and nutrient deficiencies at the plant level. It serves agronomists, agricultural retailers, and advisors, delivering full-service leaf-level insights to help them support growers throughout the season.
Also known as Mavrx · Mavrx, Inc.
Founders & leadership
Mavrx was founded in 2015 by Ofir Schlam and Eli Bukchin.
Investors · 12
Company profile
researched Aug 2026Mavrx was a San Francisco-based aerial and satellite crop imagery company serving the agricultural inputs supply chain, input manufacturers and large farms. It operated a proprietary national imaging network built on a fleet of 60 aircraft covering 30 U.S. states, delivering full-field ultra-high-resolution (UHR) imagery at 8 cm per pixel. The company combined this imagery with geospatial data science and historical yield analysis to monitor crop production and support field monitoring and farm stakeholder engagement.
Its products included an award-winning precision agriculture platform and the Mavrx Scout mobile tool, used by agriculture professionals on more than 30 crops including corn, soybeans, cotton and sugarcane. The platform was described as touching over 100 million acres of U.S. and international farmland and serving agriculture service providers, farmers, insurance companies and financial services firms. The team combined engineers, scientists and developers with backgrounds in natural resources, big data, robotics, imaging, biomedical engineering and sensor networks.
In May 2018 Taranis acquired all of Mavrx's assets, integrating the UHR imagery product into the Taranis AI² product line and transitioning Mavrx customers onto the Taranis platform.
Founding story
Mavrx was founded in 2012 in San Francisco; Hoxton Ventures lists Max Bruner, Yuan Gao and Alexey Rostapshov as founders and records its own investment in 2014.
Business model
Mavrx sold imagery-based crop monitoring and analytics services to the agricultural inputs supply chain, input manufacturers and large farms, delivered through its precision agriculture platform and the Mavrx Scout mobile tool.
Traction
At the time of the acquisition Mavrx reported a 90% customer renewal rate, coverage of 30 U.S. states with 60 aircraft, and platform reach described as touching more than 100 million acres of U.S. and international farmland across more than 30 crops.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Described by Taranis at the time of acquisition as the most broadly available full-field imagery product on the market at the highest resolution, operating in a crowded aerial and satellite crop imagery segment alongside companies such as Ceres Imaging and FarmShots, where investors expected consolidation.
Technology
A proprietary national imaging network of 60 aircraft produced full-field ultra-high-resolution imagery at 8 cm per pixel, complemented by satellite imagery. This was combined with geospatial data science and historic yield analysis to monitor crop production, and delivered through a web platform and the Mavrx Scout mobile application.
Go-to-market
Agriculture input manufacturers and the inputs supply chain, large farms, agriculture service providers and agronomy professionals, as well as insurance companies and financial services firms.", "go_to_market">
Geography
Headquartered in San Francisco, California, with aerial coverage across 30 U.S. states and platform use by agriculture professionals internationally.
History
Founded in 2012, Mavrx built a national aerial imaging network and precision agriculture platform from its San Francisco base, attracting seed and Series A investment from Bloomberg Beta, Eclipse Ventures, Visionnaire Ventures, Better Food Ventures and Hoxton Ventures, and raising more than $12.5 million in total. Earlier in 2018 the company began offering part of its platform to users for free. It subsequently encountered financial and operational difficulty and was reported to be unable to service clients for the coming growing season. In May 2018 Taranis announced it would acquire all Mavrx assets, taking on the UHR imagery product, customer-facing and sales staff, and the flight operations team; Hoxton Ventures classifies the outcome as an acquihire.
Risks & controversies
Reporting at the time of the acquisition indicated Mavrx had run into financial and operational difficulty in the months prior and was not able to service its clients for the upcoming growing season, despite strong customer renewal rates.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
2 people who came through Mavrx went on to found or lead other companies.
Timeline · 1
launches, deals, and filingsTaranis, an Israel-based precision agriculture intelligence platform, announced the acquisition of all Mavrx assets, adding Mavrx's ultra-high-resolution (UHR) aerial imagery product to the Taranis portfolio and bringing existing Mavrx customers onto the Taranis platform. Mavrx sales, customer-facing and flight operations staff joined Taranis U.S. operations. Following the deal Taranis said it manages more than 20 million acres. Reporting indicated Mavrx had encountered financial and operational difficulty and was unable to service clients for the upcoming growing season despite a 90% customer renewal rate.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 7
primary sources listed
- Mavrxtaranis.ag · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Mavrx do?
- San Francisco aerial crop imagery company whose assets were acquired by Israeli precision agriculture platform Taranis in 2018.
- Who founded Mavrx?
- Mavrx was founded by Ofir Schlam, Eli Bukchin in 2015.
- Who are Mavrx's investors?
- Mavrx's investors include Cavallo Ventures, Hoxton Ventures, Inven Capital, K3 Ventures, Mindset Venture, Seraphim Space, UMC Capital, Better Food Ventures and 4 more.