Mavia
19 known investors
Mavia is a Web3 mobile strategy game where players build and defend a base, train infantry, vehicle and air units, and battle rival players to loot resources. It uses in-game currencies including an earnable token (Ruby) alongside Gold and Oil, positioning itself in the blockchain-based mobile gaming category.
Also known as $MAVIA Β· Heroes of Mavia
Investors Β· 19
Also in the syndicate Β· 4
Funding
SEC filings, press & company announcements$5.5M disclosed across 1 of 5 rounds Β· 2022
- Undisclosed amountstrategic funding roundFeb 2022Source β
- $5.5Mseed roundJan 2022 Β· 3 sources
Binance Labs (lead), Alameda Research, Animoca Brands, Delphi Digital, Double Peak Ventures, ExNetwork Capital, Genblock Capital, Hashkey Capital, Mechanism Capital, Merit Circle, YGG, YGG SEA
Source β
Source: company announcements and press reports β follow each round's link for the claim.
Company profile
researched Aug 2026Mavia (Heroes of Mavia) is a Web3 base-building strategy game for iOS, Android and web, developed by Skrice Studios, a blockchain game development studio based in Vietnam that works exclusively on the title. Players occupy a plot of land that corresponds to a base, construct walls, turrets, traps and production buildings, and command more than twelve infantry, vehicle and air unit types to attack rival bases and loot resources. Bases are upgraded by raising the headquarters level with Gold, while Heroes and Statues improve offensive and defensive performance.
The in-game economy uses several currencies. Ruby is the earnable currency, awarded for winning offensive battles and completing challenges, and is used for game entry fees, staking and purchasing Legendary items; Gold and Oil are produced by a player's base and can be stolen by attackers; Sapphire is a purchasable instant-enhancement currency used to speed upgrades, buy resources during battle and acquire shields. NFTs include Land (common, rare and legendary), Heroes and Statues, minted for a fee in ETH and tradable on the Ruby Marketplace. The $MAVIA token serves as the governance asset for a DAO in which holders vote on ecosystem decisions, is used to trade Legendary items on the web marketplace, funds tournament and event rewards, and grants in-game holder perks. The project also runs an integrated Ruby Exchange for real-time trading between Ruby and $MAVIA, and the token is issued on Ethereum with a bridge to Base via Stargate.
Founding story
The project was created by Skrice Studios, a 3D art and game development studio, with the stated goal of bringing AAA-quality mobile gaming to Web3 and onboarding Web2 players. Early external capital came from crypto-native funds and gaming guilds, which the studio's managing director characterized as strengthening Mavia's position in the NFT gaming space.
Business model
The project combines free-to-play mobile game distribution with on-chain asset ownership. Revenue-related mechanisms described by the sources include in-app purchases of Sapphire, fees charged in ETH for minting NFTs, and marketplace trading of Land, Heroes, Statues and other Legendary items. The $MAVIA token underpins governance, tournament rewards and web marketplace transactions, and token allocations are subject to vesting of up to six years for the team, advisors and pre-sale investors.
In-app purchases (Sapphire packs, with a share of revenue attributable to partner creator codes), NFT minting fees paid in ETH, and marketplace activity in Ruby and $MAVIA.
Traction
Backed by $8 million in total disclosed private funding across seed and strategic rounds. The game shipped on Android and iOS on January 31, 2024, followed by the MAVIA token on February 6, 2024, the mobile Ruby Marketplace on May 5, 2024, and Phase 2: Next Frontier with the Ruby Web Marketplace on June 14, 2024.
Latest developments
Current company materials describe the Ruby Exchange as open for real-time Ruby/$MAVIA trading, a live bridge for moving Ethereum MAVIA to the Base network via Stargate, an operating Ruby Marketplace for NFT trading, DAO governance voting for token holders, and open applications for the Mavia Elite ambassador and Creator Code programs.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positioned as a AAA-quality, mobile-first entrant in the play-to-earn/GameFi category, aiming to bring Web3 mobile gaming to mainstream audiences; commentary places it in competition with established blockchain games such as Axie Infinity, and its lead investor characterized it as positioned to become a top AAA play-to-earn title.
Mobile-native delivery with high-quality 3D graphics at 60 FPS, an onboarding path that lets Web2 players start through a conventional app store download, multi-currency support that permits fiat in-app purchases on mobile and $MAVIA purchases on the web, live streaming of base attacks and defenses that are permanently recorded, and flexible land access via renting, owning or partnering with a landowner. Tokenomics emphasize a lower-than-average inflation rate and six-year vesting.
Technology
A mobile-first game client rendering at 60 FPS on Android and iOS with a web version, built on Web2 application rails to simplify onboarding while connecting to on-chain assets. The $MAVIA token is deployed on Ethereum with a bridge to the Base network through Stargate, and the contract has undergone an audit referenced on the company's token page. In-game NFTs (Land, Heroes, Statues, Legendary items) are minted for ETH fees and traded on the Ruby Marketplace; the Ruby Exchange enables real-time swaps between Ruby and $MAVIA.
Go-to-market
Distribution is through the iOS and Android app stores plus a web client, supported by community channels such as Discord. The company runs a Creator Code program for mobile gaming, NFT and Web3 influencers (typically 5K+ followers) offering in-game items, Sapphire pack revenue sharing, token or NFT rewards and merchandise, and the Mavia Elite ambassador program, in which teams of up to ten members compete across content creation (30% pool weight), community engagement (35%), art and graphics (25%) and memes (10%) for rewards. A referral program grants limited-edition NFTs to both referrer and new player.
Mobile strategy game players, and Web3/NFT users interested in play-to-earn economies; the game requires players to be at least 13 years old and is positioned to onboard Web2 players into Web3.
Geography
Development is carried out by Skrice Studios in Vietnam, with the studio described as based in Hanoi; the game is distributed globally via mobile app stores and the creator program accepts participants worldwide across languages.
History
Sources date the start of Heroes of Mavia to November 2, 2021. A $5.5 million seed round backed by investors including Binance Labs and Genblock Capital preceded a $2.5 million strategic round led by Crypto.com Capital announced in February 2022, which also served as the final private sale of the MAVIA token and brought total funds raised to $8 million. The mobile game shipped on January 31, 2024, the MAVIA token launched on February 6, 2024, the mobile Ruby Marketplace followed on May 5, 2024, and Phase 2: Next Frontier launched on June 14, 2024.
Risks & controversies
Third-party commentary notes drawbacks including a mobile app download exceeding 450MB, appeal skewed toward skilled players, and app-store policies that prevent using MAVIA tokens for in-app purchases on mobile. Token market capitalization has fluctuated since launch, and governance and ownership are split between the founding studio, venture investors and token holders. Reported figures on early rounds differ across sources, with one secondary account describing the $5.5 million raise as a September 2022 Series A rather than a pre-February-2022 seed.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 7
launches, deals, and filingsPhase 2 launched the Ruby Web marketplace and extended $MAVIA token utility into the Ruby Marketplace and gameplay.
The company's token page states a Base bridge is live, allowing holders to bridge Ethereum MAVIA to Base using Stargate; the token is listed on Etherscan and Basescan.
Skrice Studios' Heroes of Mavia closed a $2.5 million strategic funding round led by Crypto.com Capital, with participation from Hashkey Capital, Merit Circle, GuildFi, YGG SEA, Avocado Guild and other funds. The round was described as the final private sale of the MAVIA token and brought total funds raised to $8 million, following a $5.5 million seed round backed by investors including Binance Labs and Genblock Capital.
$2.5M source β
Gate Learn dates the launch of Heroes of Mavia to November 2, 2021.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
βΈResearch sources Β· 8
primary sources listed
- Maviamavia.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Mavia do?
- Heroes of Mavia is a Web3 mobile base-building strategy game by Skrice Studios with NFT land and the $MAVIA governance token.
- Who are Mavia's investors?
- Mavia's investors include Bitkraft Esports Ventures, Exto Partners, Genblock Capital, Magnus Capital, Sublime Ventures, Triblock, Alameda Research, Animoca Brands and 7 more.
- How much funding has Mavia raised?
- Mavia has disclosed $5.5M raised across 1 of its 5 known rounds.