Matchabar
Brooklyn, US · Founded 2016 · Delaware corporation · 2 known investors
MatchaBar sells ceremonial-grade single-origin matcha powder (from Kagoshima, Japan) and instant iced latte products, marketed as a source of calm, all-day energy. The company sells direct to consumers online.
Founders & leadership
Matchabar was founded in 2016 by Max Fortgang and Graham Fortgang.
MF
Max FortgangCo-founder
GF
Graham FortgangCo-founder
MF
Matthew FortgangExecutive
GS
G. Scott GreenburgExecutive
Investors · 2
Reported raises · per SEC filings
Form D private placements$14M disclosed across 3 rounds · 2016–2024
▶$900.6KraisedApr 2024 · 5 investors · ManufacturingRule 506(b)
▶$900.6KraisedApr 2024 · 5 investors · Manufacturing
Rule 506(b)Officers, directors & promoters on the filing
- Graham FortgangExecutive Officer, Director
- G. Scott GreenburgExecutive Officer
- Matthew FortgangExecutive Officer, Director
- Max FortgangExecutive Officer, Director
- Amount sold
- $900.6K
- Minimum investment
- $50K
- First sale
- Apr 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5MraisedJul 2020 · 32 investors · ManufacturingRule 506(b)
▶$5MraisedJul 2020 · 32 investors · Manufacturing
Rule 506(b)Officers, directors & promoters on the filing
- Matthew FortgangExecutive Officer, Director
- Max FortgangExecutive Officer, Director
- G. Scott GreenburgExecutive Officer, Director
- Graham FortgangExecutive Officer, Director
- Amount sold
- $5M
- Minimum investment
- $4.2K
- First sale
- Jan 2019
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$8.1MraisedJun 2018 · 55 investors · RestaurantsRule 506(b)
▶$8.1MraisedJun 2018 · 55 investors · Restaurants
Rule 506(b)Officers, directors & promoters on the filing
- Matthew FortgangExecutive Officer, Director
- Max FortgangExecutive Officer, Director
- Graham FortgangExecutive Officer, Director
- G. Scott GreenburgExecutive Officer, Director
- Amount sold
- $8.1M
- Minimum investment
- $10K
- First sale
- Jun 2016
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapChachamatcha201 shared keywordsCha Cha Matcha sells matcha products, including a Matcha Essentials Kit with tools for preparing matcha at home, and operates physical cafe locations such as one in Beverly Hills. It is a matcha-focused food and beverage brand.
Matchaful123 shared keywordsMatchaful is a female-founded purveyor of premium matcha and plant-based botanical beverages and snacks with an emphasis on sustainable, single-origin sourcing and organic practices. The company operates retail cafes in Manhattan and sells products online, offering ceremonial-grade matcha, creative lattes, elixirs, and chef-crafted plant-forward snacks.
Instacart110 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Tastingtable99 shared keywordsTasting Table is a food and beverage media brand that publishes original recipes, dining guides, culinary news, and expert-backed content for home cooks and food enthusiasts. The publication serves a global audience through informative articles, product reviews, celebrity chef interviews, and cultural explorations of cuisine and ingredients.
Companies competing with Matchabar for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Matchabar do?
- MatchaBar sells ceremonial-grade single-origin matcha powder (from Kagoshima, Japan) and instant iced latte products, marketed as a source of calm, all-day energy. The company sells direct to consumers online.
- Who founded Matchabar?
- Matchabar was founded by Max Fortgang, Graham Fortgang in 2016.
- Who are Matchabar's investors?
- Matchabar's investors include James Beshara Fund, Melitas Ventures Llc.
- How much funding has Matchabar raised?
- Matchabar has disclosed $14M raised across 3 rounds.
- Where is Matchabar headquartered?
- Matchabar is headquartered in Brooklyn, US.

