/Companies

Masienda

Los Angeles, US · Founded 2022 · Delaware corporation · 1 known investors

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Masienda sells Mexican kitchen staples including heirloom corn masa harina, tortillas, and quesadillas, along with recipes and cookbooks for making Mexican street food at home. Its products are sold direct-to-consumer and through more than 2,000 grocery stores and independent retailers across the U.S.

Founders & leadership

Masienda was founded in 2022 by Jorge Gaviria.

JGJorge Gaviria
Jorge GaviriaFounder and CEOHe has worked as a line cook and educator.30 Under 30 2017
AT
Alan TankNamed on SEC filing

Investors · 1

Reported raises · per SEC filings

Form D private placements

$7.4M disclosed across 3 rounds · 2022–2023

▶$1MraisedDec 2023 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Jorge GaviriaExecutive Officer, Director
  • Danielle DahlinDirector
  • Henry SpringDirector
Offering amount
$1M
Amount sold
$1M
First sale
Dec 2023
Incorporated
Corporation, Delaware, 2022
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5MraisedMar 2022 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Jorge GaviriaExecutive Officer, Director
  • Alan TankDirector
Offering amount
$5M
Amount sold
$5M
First sale
Feb 2022
Incorporated
Corporation, Delaware, 2022
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.4MraisedMar 2022 · 12 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Alan TankDirector
  • Jorge GaviriaExecutive Officer, Director
Offering amount
$1.4M
Amount sold
$1.4M
First sale
Feb 2022
Incorporated
Corporation, Delaware, 2022
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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Frequently asked questions

What does Masienda do?
Masienda sells Mexican kitchen staples including heirloom corn masa harina, tortillas, and quesadillas, along with recipes and cookbooks for making Mexican street food at home. Its products are sold direct-to-consumer and through more than 2,000 grocery stores and independent retailers across the U.S.
Who founded Masienda?
Masienda was founded by Jorge Gaviria in 2022.
Who are Masienda's investors?
Masienda's investors include KarpReilly.
How much funding has Masienda raised?
Masienda has disclosed $7.4M raised across 3 rounds.
Where is Masienda headquartered?
Masienda is headquartered in Los Angeles, US.