Marketsandmarkets

MarketsandMarkets is a market research, revenue-impact and advisory firm that publishes syndicated market reports and delivers custom research and growth consulting to B2B enterprises. Its stated premise is that disruption creates identifiable business opportunities, and it focuses on quantifying emerging and fast-growing markets such as artificial intelligence, IoT, 3D printing, nanotechnology and robotics, along with sustainability-related opportunity sets. The firm positions itself around what it calls the roughly $25 trillion of new B2B revenue sources it expects to emerge by 2030.

The company's offering spans growth advisory programs (TAM expansion, go-to-market strategy through execution, market share gain, account enablement and thought-leadership-based demand generation) and knowledge services that combine dedicated staff, domain expertise and automation across financial modeling, sector research, data analytics, market and competitive intelligence, and reporting/business intelligence. It also operates software and platform products: KnowledgeStore, a primary-research-driven, AI-enabled growth intelligence platform; GrowthIQ, which generates consulting-grade strategy documents; and SalesPlay, an AI sales platform built on the firm's intelligence base.

Alongside the advisory business, MarketsandMarkets maintains a high-volume syndicated research operation, issuing forecast reports and press releases across sectors including agriculture and food, chemicals and materials, healthcare and medical devices, semiconductors and electronics, energy and industrial equipment, and enterprise software and security.

Founding story

MarketsandMarkets was started around the observation that while disruptive technologies such as AI, IoT, 3D printing, nanotechnology and robotics were widely discussed, the business opportunities attached to them were not quantified. The founders set out to research these emerging opportunities and concluded that the broader B2B economy was undergoing a transformation that would generate roughly $25 trillion of new revenue sources by 2030, and built the firm to help B2B companies monetize that shift.

Business model

The firm sells syndicated market research reports, custom/commissioned research and opportunity assessments, and multi-year growth advisory engagements, supplemented by outsourced knowledge services staffed with dedicated analysts and by subscription-style access to its intelligence platforms (KnowledgeStore, GrowthIQ, SalesPlay).

Revenue derives from paid research reports and client engagements (custom research, opportunity assessments, advisory programs) and knowledge-services contracts; Inc42 reports FY25 revenue of roughly ₹283.8-284.6 crore, up about 3-3.6% over FY24 (₹274.9 crore).

Traction

The company reports having worked with more than 10,000 companies, delivering $140+ billion of claimed revenue impact, 30,000+ identified high-growth opportunities, 200,000 connected markets, a Net Promoter Score above 37 and 650+ analysts, with a workforce it describes as 1,500+ people. Inc42 lists an employee count of 1,774 (and elsewhere 1,817), FY25 revenue of about ₹284 crore, monthly web traffic of roughly 410,000 and a Glassdoor rating of 3.40.

Latest developments

The company is promoting AI-based products built on its research base — GrowthIQ for automated strategy document generation and SalesPlay, an AI sales platform for pipeline development — alongside KnowledgeStore. It continues to publish syndicated reports and forecast press releases at a high cadence across sectors such as controlled environment agriculture, freeze-dried pet food, PTFE membranes, infrared imaging, body composition analyzers and DDoS protection.