Market Stadium
New York City, US Β· Founded 2020 Β· 5 employees on LinkedIn Β· 3 known investors
Market Stadium offers a real estate analytics and urban intelligence platform that scores US locations at census tract-level granularity, providing current, growth, and forecast scores drawn from hundreds of real estate data sets. It serves real estate investors from individuals to institutions, with features for market comparison, customizable scoring, and cluster and correlation analysis, targeting multifamily investors.
Also known as Market Stadium Inc.
Founders & leadership
Market Stadium was founded in 2020 by Martin Seongsoon Park.
Investors Β· 3
Also in the syndicate Β· 1
Company profile
researched Aug 2026Market Stadium operates a real estate data and location analytics platform that supports the market analysis and due diligence steps of multifamily and single-family investment. The platform aggregates more than 500 data points relevant to multifamily and SFR investment processes, including gentrification potential, climate risk, commuting patterns, migration trends, school scores, job growth and forecasts, and traffic volume, and presents them through interactive maps and dashboards. Users can select and combine data sets, weighting 50 to 60 criteria of their choosing, to produce personalized indexes and custom location scores rather than being given prescriptive recommendations.
Documented product features include market analysis by census tract, rent comps, multiple-address and property-detail analysis, 1/3/5-mile radius analysis, urban intelligence layers, custom location scores, AI analytics, an all-in-one market report, and SWOT analysis, along with market overview and time-series reports exportable to PDF and Excel. The platform also offers urban planning-derived analyses marketed as urban intelligence, such as a green view index, potentially gentrifying area identification, commuting pattern analysis, employment hub analysis and a retail heatmap. Market Stadium publishes recurring analytical posts on U.S. metro-level topics such as H1B-visor-linked talent growth versus rent and job growth, and sold-to-listing momentum scores across the top 100 MSAs.
Founding story
Ryan Kang became frustrated with existing real estate data analytics products while working on the investment team at Willton Investment Management, finding them restrictive and prescriptive rather than granular and flexible. While pursuing a master's degree at New York University's Schack Institute of Real Estate, he met Dennis Lee, who worked on the research analytics team at Lionstone Investments identifying investable locations for acquisition and development teams and who had a prior background in urban planning, including research on emerging gentrification areas. The two combined their understanding of acquisition team workflows and reliable data sources and set out to build the product they would have wanted earlier in their careers [6].
Business model
Market Stadium sells access to its analytics platform to real estate investment organizations. The company describes its offering as an annual subscription positioned at a premium price point relative to alternatives [6].
Subscription access to the platform, sold on an annual basis [6].
Traction
The company reports that clients began signing after it rebuilt the platform for multifamily, that users complete in about 30 minutes work that previously took five or six days across disparate data sources, and that its platform can reduce market due diligence time by 90%. Institutional investors in single-family rental and build-to-rent portfolios, multifamily and SFR acquisition teams, and developers are cited as users, and testimonials from acquisitions, development, portfolio management and investor roles appear on the website. Ryan Kang was ranked among the top 10 LinkedIn creators in U.S. real estate [0][4][6].
Latest developments
The company's blog documents preparations for an industry event series, including founding sponsors, confirmed speakers, Berkadia as a 2026 industry partner, a panelist from Related, and an NYC Young Leaders' Night hosted with PKNIC that had Berkadia BeEngaged as community partner, NYU Schack as academic partner and Essencap and vProp as gold sponsors. Recent product additions listed in the platform guide include AI analytics, an all-in-one market report, SWOT analysis and single-factor visualization. Recent analytical publications cover H1B growth versus rent and job growth and housing sold-to-listing momentum across the top 100 MSAs [0][2][4].
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
Market Stadium competes in location data analytics for real estate, where the company says most available tools focus on building-level detail and stop at ZIP code as the finest market boundary; it positions census tract-level market boundary granularity and user-controlled, non-prescriptive data manipulation as its distinguishing capability [6].
According to the company, its differentiators are market boundary granularity below ZIP code level via census tract analysis, a workflow designed around the sequence of acquisition and development work so users get relevant data at each phase, and customizable scoring that lets investors test their own investment theses instead of receiving prescribed recommendations. Urban planning-based layers such as the green view index, gentrification proximity and employment hub analysis are also presented as distinct from conventional real estate data products [0][6].
Technology
The platform combines ZIP code-level data with census data to deliver analysis at census tract granularity, layering more than 500 correlated data points into interactive maps, customizable scoring models and exportable reports. Scores are organized into current, growth and forecast dimensions, and the product includes AI analytics features. The founders' urban planning research on emerging gentrification areas underpins the urban intelligence layers [0][2][6].
Go-to-market
Prospective users are routed to booked product demos and free trial sessions through the website and product guide. Sales are heavily driven by organic social media: co-founder Ryan Kang's regular LinkedIn posting built a following of about 12,000 and accounts for roughly 70-80% of the sales pipeline, after email and cold-calling channels proved less effective. The company also participates in Berkadia's accelerator program, holds a partnership with NYU's Schack Institute of Real Estate, publishes a blog and newsletter, runs sponsored content with industry media, and hosts industry events such as an NYC Young Leaders' Night with sponsors and partners including Berkadia BeEngaged, NYU Schack, Essencap and vProp [0][2][4][6].
Multifamily investors, single-family rental and build-to-rent investors, REITs, crowdfunding companies and their investors, and real estate developers; users cited include acquisitions and development teams, portfolio managers and individual investors [0][5][6]. An earlier, asset-class-agnostic version of the platform targeted investors, lenders and brokers across multifamily, office, industrial and retail before the company narrowed its focus to multifamily [6].
Geography
Headquartered in New York City with coverage of U.S. markets, including analysis across the top 100 U.S. metropolitan areas and MSA, county, ZIP code and census tract levels. The founders raised capital in part in South Korea, including from a Korean government startup funding program [0][2][6].
History
Market Stadium had no clients for the first six or seven months after incorporation. The founders raised venture capital funding after trips to South Korea and Silicon Valley, then spent about 18 months building the platform. An initial asset-class-agnostic product was beta-tested with roughly a dozen companies, which praised the design but did not sign contracts; concluding the product met only about 60% of any single user's needs, the founders narrowed the target persona to multifamily and rebuilt the platform from scratch, after which clients began subscribing. The company later expanded into single-family rental and build-to-rent use cases, joined Berkadia's accelerator program and partnered with NYU's Schack Institute of Real Estate [6].
Compiled by commissioned research from 7 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 7
launches, deals, and filingsMarket Stadium co-hosted an industry event with PKNIC, with Berkadia BeEngaged as community partner, NYU Schack as academic partner, and Essencap and vProp as gold sponsors.
Company blog announces Berkadia as its 2026 industry partner, alongside founding sponsors and confirmed speakers for its event program.
The co-founders raised $2.7M in venture capital funding, including from the government of South Korea, after fundraising trips to South Korea and Silicon Valley.
$2.7M source β
Market Stadium began an official partnership with the Schack Institute of Real Estate at New York University.
Market Stadium became part of Berkadia's Accelerator program.
After beta tests with about a dozen companies produced no contracts, the founders narrowed the target customer persona to multifamily and rebuilt the platform from scratch, following roughly 18 months of initial development.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 7
primary sources listed
- Market Stadiummarketstadium.com Β· web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Market Stadium do?
- Market Stadium runs a census tract-level location analytics platform for multifamily and single-family rental investors.
- Who founded Market Stadium?
- Market Stadium was founded by Martin Seongsoon Park in 2020.
- Who are Market Stadium's investors?
- Market Stadium's investors include Kakao Ventures, Laguna Investment.
- Where is Market Stadium headquartered?
- Market Stadium is headquartered in New York City, US.