Major9
3 known investors
Major9 (λ©μ΄μ λμΈ) is a music-centered entertainment company that runs artist management and content production, with businesses spanning movies, global content, overseas artist concerts, media art exhibitions, and musicals. It invests in cultural content and works with its artists to expand internationally.
Also known as MAJOR9 Β· The Vibe Entertainment Β· WhyWhoEnterprise Β· λ©μ΄μ 9 Β· λ©μ΄μ λμΈ
Founders & leadership
Investors Β· 3
Company profile
researched Aug 2026MAJOR9 (λ©μ΄μ λμΈ) is a South Korea-based multi-entertainment company that describes itself as pursuing growth into a global company through cultural content. Its website organizes operations into several business lines: marketing (integrated campaign solutions for domestic and overseas game marketing), entertainment (artist management), investment in content, game publishing, an "I'm donut ?" business, and an IP agency. The site also maintains an investor relations section covering governance, IR materials, notices and press.
The entertainment arm operates a roster of singers, groups and actors, including a sub-label, Indian Label. Publicly listed current artists include 4Men, Jang Hye Jin, Kim Yeon Ji, Lee Boram, Lee Chang Min, Lee Solomon, DK and Moong Myang, while artists such as Vibe, Ben, KASPER, Kim Dong Jun and Im Se Jun are recorded as having departed. Affiliated entities shown as family sites are BY4M STUDIO, HIAN and BY4M FNT; one profile source lists BY4M Studio as parent. The investment business is presented through participation in Korean film and content titles displayed on the corporate site, including Hitman 2, Firefighter (μλ°©κ΄), 12.12: The Day (μμΈμ λ΄), The Roundup: No Way Out (λ²μ£λμ3), Decision to Leave (ν€μ΄μ§ κ²°μ¬) and Confidential Assignment 2: International, alongside game marketing work on titles such as Bezelia 2 (λ³μ΄ λμ΄λΌ 2) and Undawn (μΈλ).
Founding story
The company traces its corporate origin to the 2008 establishment of WhyWhoEnterprise as a music-centered entertainment business. It states that three companies were integrated into one: The Vibe, a long-standing Korean label; Gold Moon, a producer with multi-field experience; and Asakusa Games, a Japanese game company.
Business model
MAJOR9 combines fee- and rights-based entertainment operations (artist management and music content production, with music distribution contracted to Genie Music) with a game and brand marketing agency business, game publishing, an IP agency, and equity-style investment in cultural content such as films and games. Advertising agency services were added as a new business area from 2023.
Traction
Publicly disclosed traction consists of the artist and actor roster managed since 2017, a sub-label and Japanese subsidiary, venture company certification in 2019, and displayed investment participation in Korean films and marketing work on game titles.
Latest developments
From 2023 the company added an advertising agency business line. Its current site shows game publishing, IP agency and "I'm donut ?" business units and an investor relations section. Recent roster changes include Lee Boram and Lee Solomon joining in 2025 and Vibe, KASPER and Kim Dong Jun leaving in 2025.
βΈFull profile β market position, go-to-market, geography, history
Market position
The company positions itself as an Asia-based multi-entertainment operator aiming to lead the culture industry, and states that following the 2017 appointment of CEO Park Sung Tae it improved its production system and grew into a leading domestic music content company.
Go-to-market
Artists and actors are promoted through the company's own entertainment site, fan community, audition channel and social media accounts (YouTube, Naver Post, X, Instagram, Facebook), with music released through a distribution agreement with Genie Music. Marketing services are offered as integrated campaign solutions for game clients, and the company runs an academy (M9 Academy) and affiliated F&B and studio entities.
Music and drama audiences and fan communities in Korea and abroad; game companies and brands purchasing domestic and overseas marketing campaigns; film and content projects seeking investment.
Geography
Headquartered in Seoul, South Korea, with an office in Nonhyun-dong and a Japanese corporation, MAJOR9 Japan, established in 2019. Marketing services cover both domestic and overseas game markets.
History
The corporation was established in 2008 as WhyWhoEnterprise, signing 4Men, Bebe Mignon, MIII and Lim Se Jun. It was renamed The Vibe Entertainment in 2014 after signing Vibe and additional singers. In 2017 Park Sung Tae and Hwang Jung Moon were appointed CEOs, the company was renamed MAJOR9, and The Vibe Label was established. In 2018 it launched the sub-label Indian Label and signed a music distribution contract with Genie Music. In 2019 it was certified as a venture company, moved to a new building in Nonhyun-dong, established MFK F&B, opened "Suriya by Vibe" in Suwon Inkye-dong, signed Casper, and set up M9 Academy and MAJOR9 Japan. MFK F&B was affiliated in 2020. From 2023 the company targeted expansion through the addition of an advertising agency business. One third-party profile lists a founding date of August 28, 2017.
Compiled by commissioned research from 7 cited public sources β announcements, filings, and press listed under research sources below.
Timeline Β· 10
launches, deals, and filingsThe company added advertising agency services as a new business area from 2023 as part of its growth plans.
The company established MAJOR9 Japan (Japan corporation) and M9 Academy, established MFK F&B, opened 'Suriya by Vibe' in Suwon Inkye-dong, signed a contract with Casper, and moved to a new building in Nonhyun-dong.
MAJOR9 signed a music distribution contract with Genie Music.
Park Sung Tae and Hwang Jung Moon were appointed CEOs; the company states production system improvements followed the 2017 appointment of CEO Park Sung Tae.
The company changed its name to MAJOR9 and established The Vibe Label.
The company changed its name to The Vibe Entertainment and signed Vibe as well as singers 4Men, Ben, MIII and Lim Se Jun.
The corporation WhyWhoEnterprise was established and signed 4Men, Bebe Mignon, MIII and Lim Se Jun; the company describes itself as founded in 2008 as a music-centered entertainment company.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 7
primary sources listed
- Major9major9.net Β· web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Major9 do?
- Korean multi-entertainment company combining artist management, content investment, game marketing and publishing.
- Who are Major9's investors?
- Major9's investors include Atinum Investment Co. Ltd., KT investment Inc., We Ventures.