MaiCall

MaiCall is a B2B SaaS debt-management platform that deploys voice AI agents to automate customer communication inside collections departments. The product is organised around three components: trained voice AI agents capable of negotiation, a debt-portfolio management platform in which the AI builds debtor interaction strategies and tailored debt-resolution offers, and a debtor portal for self-service repayment and communication. Agents operate 24/7 across phone, SMS, WhatsApp and email, detect emotional cues and adjust tone, negotiate payment plans, restructurings and discounts within client-defined rules, capture a Promise to Pay, and follow up until payment is made. The company states the voice agent can handle up to 80% of customer communication in a collections department.

Operationally the platform bundles telephony features such as number rotation, answering-machine detection and voicemail detection; WhatsApp messaging sent from physical numbers rather than the Business API; Google Calendar invitations to debtors carrying the payment date; and real-time analytics covering recovery, right-party contact, promise-to-pay and roll rate, plus transcripts, dashboards and GPT-based analysis. Integrations with loan management systems, CRMs, SIP trunks and payment gateways are offered via API or CSV. The company markets itself to non-bank lenders, microfinance providers and collection agencies, and references awareness of regulators including CONDUSEF, BNR, NBU, KNF and CNMV in its target markets.

MaiCall publishes performance claims of a 22% increase in recovery rate, a 34% contact rate via WhatsApp, and a 57% reduction in collection costs relative to human operators, the latter described as A/B tested across more than ten Mexican lenders. The website is operated by AIConectly OÜ, registered in Tallinn, Estonia, with development described as taking place in Ukraine and Estonia.

Founding story

The company originated from a November 2024 discussion between Vadym Bortnyk and Oleksandr Serhunin about progress in AI deployment. Bortnyk, a serial entrepreneur who had spent the prior three years running an online lending management company in Mexico and Sri Lanka and built a call centre of about 170 agents there, had direct experience of collections in microcredit markets in LATAM and Asia. Serhunin brought more than 15 years of building fintech and retail products; the two had previously worked together automating the Fresh Line franchise network. Together with their technical team they decided to automate debt collection, framing the mission as making collections an ethical process based on respect, transparency and empathy.

Business model

Subscription-based B2B SaaS. The platform is sold to debt-management departments and collection agencies, with charges reported at $500 per month per module plus a usage fee for voice AI of roughly $0.12 per minute, varying by volume and country, and implementation and integration fees starting at $5,000. The company's website also advertises tiered plans and states that integrations into a customer's loan management system, CRM, SIP trunk, payment gateway and calendar can be wired up via API or CSV within 48 hours.

Recurring monthly subscription per module combined with per-minute usage charges for voice AI calls, plus one-off implementation and integration fees.

Traction

As of July 2025 the company reported five onboarded clients plus four pilot programmes. A deployment for SpaceCrew (OnCredit) was described as processing 100,000 calls per month, avoiding 120 new hires and yielding annual savings of $480,000, with the client projecting a $600,000 annual voice AI budget to cover its full client base; an inDrive deployment targets 34,000 calls per month with projected annual savings of $120,000 and avoids hiring 20 operators. In March 2026 the CEO reported monthly recurring revenue of $20,000. A customer in Mexico is quoted stating that 88% of AI-managed conversations reach their goal and secure a Promise to Pay.

Latest developments

In March 2026 MaiCall reported raising €25,000 in angel investment through the Bridge to Scale programme initiated by 1991 Accelerator. The CEO stated the company had raised $100,000 in total, held commitments from Startup Wise Guys worth $115,000, had reached $20,000 in monthly recurring revenue, and was preparing to close a $500,000 financing round in April. The company's stated plan is to raise $500,000 in pre-seed capital, reach $1 million ARR and expand across LATAM and CEE into microfinance, medical debt and utilities.