Madrabbittattoo
1 known investors
Mad Rabbit sells tattoo aftercare and skincare products such as tattoo balm, SPF sunscreen, soothing gel, numbing cream, and daily lotions, offered as individual items and bundled kits. It markets these direct-to-consumer products to people with tattoos looking to maintain vibrancy and care for new and old tattoos.
Also known as Mad Rabbit · Mad Rabbit Tattoo
Investors · 1
Company profile
researched Aug 2026Mad Rabbit (madrabbittattoo.com) is a consumer products brand focused on tattoo aftercare and tattoo-oriented skincare. Its online catalog is organized around three use cases: new tattoo care (soothing gel, new tattoo wash, numbing cream, aftercare intro kits), tattoo brighteners (tattoo balm in jar, salve and stick formats, variety sets), and daily tattoo skincare (daily lotion in jar and tube, daily body wash, SPF 30 sunscreen). Products are sold both individually and as multi-item bundles, including a Starter Pack, Tattoo Travel Kit, New Tattoo Set, Tiny Tattoo Set, Tattoo Moisturizer Set, Tattoo Suncare Set, Tattoo Skincare Set, Tattoo Aftercare Set, Tattoo Care Bestsellers and a limited-edition Everything Tattoo Kit.
Alongside skincare, the site offers merchandise and gifting options, including a limited-edition toiletry bag and gift cards available in denominations from $50 to $350.
Business model
Direct-to-consumer e-commerce: products and bundled kits are sold through the company's own online store, with free shipping on orders above $50 and a customer cashback program offering 20% back on purchases. Gift cards provide an additional purchase channel.
Revenue comes from online sales of individual skincare items, multi-product bundles and kits, branded merchandise and gift cards.
Traction
The storefront displays large customer review counts on core products, including more than 17,000 reviews on Tattoo Balm, roughly 3,458 on Soothing Gel, 2,245 on daily lotion and 1,158 on the Tattoo Balm stick.
▸Full profile — technology, go-to-market
Technology
Product line consists of topical formulations for tattooed skin, including balms and salves marketed for brightening existing tattoos, soothing gel and wash for new tattoos, numbing cream for use during sessions, SPF 30 sunscreen positioned against tattoo fading, and daily lotions and body wash.
Go-to-market
Sales run through the brand's own e-commerce storefront, supported by promotional mechanics such as free shipping thresholds, a cashback rewards offer, entry-level starter and travel kits, and gift cards.
Consumers with tattoos, both people caring for freshly applied tattoos and those maintaining the appearance of existing work; the tiny tattoo set is also positioned for permanent makeup.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Madrabbittattoomadrabbittattoo.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Madrabbittattoo do?
- Mad Rabbit is a direct-to-consumer brand selling tattoo aftercare and skincare products such as balms, gels and sunscreen.
- Who are Madrabbittattoo's investors?
- Madrabbittattoo's investors include Evolution VC Partners.