Luzia
Madrid, ES · Founded 2023 · 74 employees on LinkedIn · 13 known investors
Luzia is a free AI assistant app that helps users think, create, learn, organize daily tasks, translate, transcribe, generate images, and get math or coding help. It serves consumers across multiple platforms and reports over 85 million users worldwide.
Also known as Factoria Elcano SL · Luzia AI Assistant & Chat
Founders & leadership
Luzia was founded in 2023 by Alvaro M..
Investors · 13
Also in the syndicate · 7
Funding
SEC filings, press & company announcements$10M disclosed across 1 of 6 rounds · 2023–2025
- $10MSeries AOct 2023 · 2 sources
Khosla Ventures (lead), A* Capital, Abstract Ventures, FJ Labs, Globo Venture, Globo Ventures, Grupo Product, Grupo Proeduca, Mike Santos, Pau Gasol, Sean Investments LTD
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Luzia is a Madrid-based company that develops a free personal AI assistant used through a mobile app (Android and iOS), a web chat interface, and messaging channels including WhatsApp and Telegram. The assistant handles text and voice conversation, drafting and editing of emails, documents and essays, summarization of long PDFs and articles, code generation and debugging, step-by-step math and problem solving, explanations across school subjects, language practice and translation, audio and voice-note transcription, image generation and editing, reminders and task tracking, and weather and news updates. Users can choose expert assistants and characters (for example an academic tutor, a friend persona, a chef or a fitness coach) or create custom AI characters.
The product is free to start and requires no account or sign-up. A paid tier, Luzia+, adds longer chats and larger image allowances, removal of ads, an advanced reasoning mode, multiple AI companions, higher-quality image generation and other premium tools. A beta agent mode called LuziClaw, available in selected countries in the app and on WhatsApp, is designed to carry out tasks on the user's behalf, such as creating calendar reminders, drafting and sending complaints, comparing prices, and organizing email, calendar, invoices and contracts. Luzia also publishes adjacent products: Spilo (automatic organization of notes, photos, audio and links), Drophere (instant publishing of files and web pages via a link), and Agentpad (real-time collaborative documents with AI).
The assistant is positioned around accessibility and cultural and linguistic adaptation, particularly for Spanish- and Portuguese-speaking users. The company states that messages are processed anonymously with end-to-end encryption and are not stored or used for model training.
Founding story
Luzia was founded in 2023. TechCrunch reported the founders as Álvaro Martínez Higes, Javier Andrés and Carlos Pérez, with the initial product delivered as a chatbot users could save as a phone contact and message on WhatsApp or Telegram, aimed at introducing AI chat to audiences unfamiliar with tools such as ChatGPT. The company's 2025 announcement dates the founding to May 2023 by Álvaro Higes, who serves as Founder and CEO, and dates the mobile app launch to December 2023.
Business model
Consumer freemium: the core assistant is free and ad-supported, with an optional Luzia+ subscription that removes ads and unlocks longer chats, more image generations, advanced reasoning, multiple AI companions and additional premium tools. The Google Play listing confirms the app contains ads and in-app purchases. At the time of the 2023 Series A the company said it was keeping the product free and prioritizing growth and user value over the monetization tools then common in the industry.
Subscription revenue from the Luzia+ paid tier and in-app purchases, plus advertising in the free tier.
Traction
Reported milestones: more than 17 million users interacting with the assistant and 8 million monthly actives with 13 million daily requests in October 2023; over 65 million users across more than 40 countries and nearly 35 million downloads, including top-10 most downloaded app status in 12 Latin American markets, in May 2025; and over 85 million users worldwide with #1 app ranking in more than five countries per the company website. The Google Play listing shows over 10 million downloads and a 4.1 rating across about 142,000 reviews.
Latest developments
The company website presents LuziClaw, an agent mode available in beta in selected countries via the app and WhatsApp that performs tasks such as reminders, drafting complaints, price comparison and organizing email, calendar, invoices and contracts, plus three additional products: Spilo, Drophere and Agentpad. Company pages cite over 85 million users worldwide. The most recent disclosed financing is the $13.5 million round led by Prosus Ventures announced in May 2025, earmarked for product development, Latin American expansion including a Brazilian office, and hiring engineers and designers.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
The company describes itself as the largest independent conversational AI company in Latin America and the fastest-growing B2C AI startup in Europe, citing adoption speed exceeding that of Instagram and Spotify and a ranking of 29th top generative AI app globally by Andreessen Horowitz. Its Google Play listing shows a #2 position in top free education apps. It competes with assistants from large platform companies including OpenAI's ChatGPT, Google Gemini and Meta AI.
Distribution through channels users already have, including WhatsApp and Telegram and a no-sign-up app, combined with free access, localization to Spanish- and Portuguese-language and cultural contexts, model routing across multiple providers rather than a single model, and stated anonymous, non-retained message processing.
Technology
Luzia is delivered as a proprietary app and chat interface that routes each request to third-party large language models rather than relying on a single provider; at the time of the 2023 Series A the company cited a combination of GPT-3.5/4, Llama and Kandinsky for text, conversation and image generation. Capabilities include image and document interpretation, PDF upload and summarization, web search, audio transcription, translation, calculation, image generation and editing, and voice conversation with spoken responses. The company states messages are processed anonymously with end-to-end encryption and are not stored or used for training. A beta agent layer, LuziClaw, executes multi-step tasks such as calendar reminders, message drafting and price comparison from within chat and WhatsApp.
Go-to-market
: "
Consumers using AI for everyday tasks — described as students, professionals and individuals of all ages — with a particular focus on Spanish- and Portuguese-speaking users in Spain and Latin America, and expansion into English-speaking markets including the United States.
Geography
Headquartered in Madrid, Spain (registered as FACTORIA ELCANO SL at Calle Marqués de la Ensenada 2, 28004 Madrid), with additional offices in Barcelona and Alicante and a first Brazilian office planned for 2025. Available in more than 40 countries, with core markets in Spain and Latin America — notably Brazil, Colombia, Mexico and Argentina — and expansion into the United States and English-language markets.
History
The company began in 2023 with a WhatsApp- and Telegram-based assistant serving Spain and Latin American markets, and raised a $10 million Series A led by Khosla Ventures in October 2023, at which point it reported more than 17 million users who had interacted with the bot, 8 million monthly active users and 13 million daily requests, with availability in Brazil, Argentina, Colombia, Spain, Mexico and the United States. It launched as a mobile app in December 2023. By May 2025 the company reported over 65 million users in more than 40 countries and closed a $13.5 million round led by Prosus Ventures, its fourth round in under two years, bringing cumulative funding to nearly $49 million. Company web pages state over 85 million users worldwide and #1 application ranking in more than five countries, alongside the LuziClaw agent beta and additional products Spilo, Drophere and Agentpad.
Risks & controversies
The Google Play listing shows a 4.1 average rating with user complaints about repeated clarifying questions and misinterpreted commands, and a developer note referencing past login problems and slow response times. The product depends on third-party large language models and on messaging platforms such as WhatsApp and Telegram for distribution, and competes with assistants from OpenAI, Google and Meta. The listing states the app may share location and device identifiers with third parties and may collect personal information, financial information and app activity.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsAgent mode available in beta in selected countries through the Luzia app and WhatsApp, able to execute tasks such as setting reminders, drafting complaints, comparing prices and organizing email, calendar, invoices and contracts.
Round led by Prosus Ventures with prior investors Khosla Ventures and Monashees participating, bringing total funding to nearly $49 million; proceeds allocated to product development, Latin American expansion and hiring.
$13.5M source ↗
Company stated it would open its first Brazilian office in 2025 to strengthen its Latin American presence, alongside existing offices in Madrid, Barcelona and Alicante.
Luzia launched as a mobile app for Android and iOS in December 2023, after starting as a WhatsApp and Telegram chatbot.
TechCrunch reported a $10 million Series A led by Khosla Ventures, with participation from Pau Gasol, A* Capital, Abstract Ventures, FJ Labs, Globo Venture, Mike Santos of Technisys, Sean Investments LTD and Grupo Product; the company had previously raised $3 million.
$10M source ↗
The WhatsApp- and Telegram-based assistant became compatible with users in the U.S., in addition to Brazil, Argentina, Colombia, Spain and Mexico, with English-language support as part of U.S. expansion.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Luzialuzia.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Luzia do?
- Luzia is a Spanish company offering a free consumer AI assistant on mobile, web, WhatsApp and Telegram.
- Who founded Luzia?
- Luzia was founded by Alvaro M. in 2023.
- Who are Luzia's investors?
- Luzia's investors include A*, Abstract Ventures, MONASHEES, FJ Labs, Globo Ventures, Khosla Ventures.
- How much funding has Luzia raised?
- Luzia has disclosed $10M raised across 1 of its 6 known rounds.
- Where is Luzia headquartered?
- Luzia is headquartered in Madrid, ES.