Ludeo
Founded 2022 · 40 employees on LinkedIn · 5 known investors
Ludeo builds an SDK and consumer platform that lets game studios turn game scenes into "Ludeos" — playable, interactive moments generated at the game-engine level while preserving the game's IP. It partners with game studios to help them share gameplay experiences and engage fans.
Also known as Edge · Edge Gaming · Ludeo, Inc.
Founders & leadership
Ludeo was founded in 2022 by Asaf Gazit and Omri Gazit.
Investors · 5
Company profile
researched Aug 2026Ludeo, Inc. develops a proprietary content format and platform that converts video gaming content — streams, VODs, clips, shorts, trailers, ads and demos — into playable moments. A viewer opens a link and enters a running instance of the studio's own PC build, streamed to the browser, with no download or installation required; the company markets this as the ability to play, rather than watch, a specific gameplay moment. Moments currently run on desktop, and the site showcases a live example from Starbreeze's PAYDAY 3 (a bank vault heist scene).
The product has three sides. For studios, Ludeo provides an SDK that is integrated into a game ("Application") to capture, create and publish Ludeos; the company states the first moment takes about a day, with no upfront cost and no revenue share, and describes its technology as requiring no engineering resources from developer teams. For players, the consumer platform at ludeo.com hosts, browses and distributes Ludeos. For creators, an indie/creator program lets them republish their clips as playable links on their existing channels; a marketing grant of up to $10,000 was offered with registration open until August 31. The SDK license covers capture of "Gameplay Data" (player inputs, behavioral signals, session recordings, telemetry, game state and performance metrics), excluding personal data, and defines a billable "Play" as a session with at least five continuous seconds of engagement.
Ludeo positions itself against the volume of passive gaming video consumption, citing roughly 2.3 hours of daily gaming-related time per person, over half of it spent watching rather than playing, which it frames as more than a trillion hours annually of passive consumption in a $200B industry.
Founding story
Ludeo was founded by brothers Asaf Gazit (CEO) and Omri Gazit (COO). Sources differ on timing: portfolio investor AnD Ventures dates the founding to late 2021, while the company's own press release states the founders started Ludeo in early 2022. A third-party directory lists a 2019 founding date and notes the company was formerly known as Edge (Edge Gaming).
Business model
Ludeo licenses an SDK to game studios and publishers under a worldwide, royalty-free, non-exclusive agreement, and operates a consumer-facing distribution platform that hosts and distributes the resulting playable moments. Onboarding for studios is offered with no upfront cost and no revenue share, and the company retains ownership of the SDK, platform and derived technology while studios retain their game content. The company positions Ludeos as a marketing and discovery channel for publishers, measured against install/purchase conversion.
The public material does not set out pricing. The SDK agreement defines a "Play" as a session of at least five continuous seconds as measured by Ludeo's tracking systems, indicating a play-based measurement unit, and studio onboarding is stated to carry no upfront cost and no revenue share.
Traction
The company states partnerships with over 100 game studios and named collaborations with KRAFTON, IO Interactive and Starbreeze (a live PAYDAY 3 moment on its homepage). It reports 15% conversion from Ludeo play to store install/purchase, roughly 20 times traditional ad units, and says several additional AAA publisher partnership announcements were expected. A third-party directory lists approximately 46 employees.
Latest developments
In May 2025 Ludeo appointed Rob Schonfeld, former Global Revenue Officer at Activision Blizzard, as its first Chief Business Officer, tasked with expanding growth and North American operations while the company finalized content agreements with AAA publishers. The current website emphasizes a broadened product framing — converting any video, stream, VOD, clip, short, trailer, ad or demo into playable content — alongside an indie/creator program offering marketing grants of up to $10,000 with registration open until August 31.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Ludeo describes itself as the creator of the first playable gameplay content format and a new category at the intersection of gaming, social media and content discovery, targeting the gap between passive gameplay viewing and active play. It reports partnerships with more than 100 game studios, including KRAFTON, IO Interactive and Starbreeze, and backing from strategic gaming and consumer-electronics investors.
Rather than distributing static video, Ludeo delivers an interactive session in the actual game build, playable from a link without ownership of the game, download or install. Integration is positioned as low-effort for studios (first moment in about a day, no engineering resources, no upfront cost or revenue share), and the company reports 15% conversion from playing a Ludeo to game install or purchase — stated as roughly 20x traditional ad units.
Technology
A proprietary playable content format generated by the Ludeo SDK integrated into a game engine, enabling a playable recreation of a specific game scene. Moments run on the studio's own PC build and are streamed to the end user, so no client download or install is needed; sessions are entered from a link and currently supported on desktop. The SDK includes libraries, tools, sample code and documentation, and captures gameplay telemetry and game-state data used to reconstruct and instrument moments. The company states integration requires zero engineering resources from developer teams.
Go-to-market
Ludeo sells directly to game studios and publishers (self-serve SDK sign-up plus "book a call" enterprise motion) and simultaneously recruits content creators through an indie/creator program with marketing grants of up to $10,000, using creators' existing social audiences for distribution. Publisher partnerships and case-study conversion metrics are used as proof points, and the consumer platform serves as the destination for players.
Game studios, publishers and developers of PC games; content creators and streamers who publish gameplay clips; and end players who discover games through social and video content.
Geography
Ludeo, Inc. operates in North America — its Chief Business Officer announcement was issued from Los Angeles and framed as cementing North American operations — and a third-party directory lists San Francisco, United States as headquarters. Its investor base and executive hires span the US, Israel and Asia.
History
The company was previously known as Edge/Edge Gaming before rebranding to Ludeo. Its early positioning was consumer-oriented — a social platform where gamers and creators shared highlight moments as interactive "Playables" — and it later broadened toward a studio- and publisher-facing offering, adding a business site (business.ludeo.com), an SDK licensing model, and a creator grant program. In May 2025 it made its first Chief Business Officer hire and said it was finalizing content agreements with major AAA publishers, with its executive team including former leaders from Activision Blizzard, Playtika and Monday.com.
Risks & controversies
Reported founding date and headquarters vary across sources (2019 vs. late 2021 vs. early 2022; San Francisco listing alongside Los Angeles-based operations). Revenue and valuation figures circulating on third-party directories are explicitly modeled estimates from comparable companies rather than disclosed figures. The business depends on integration and content agreements with game studios and publishers, and playable moments are currently limited to desktop.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsLudeo named Rob Schonfeld, former Global Revenue Officer at Activision Blizzard, as its first Chief Business Officer, to expand growth and cement North American operations as the company finalized content agreements with AAA publishers.
Ludeo reported partnerships with KRAFTON, IO Interactive (IOI) and other studios, citing 15% conversion from playing a Ludeo to game install or purchase.
Ludeo's site features a live playable moment — a bank vault heist from PAYDAY 3 by Starbreeze — streamed from the studio's own PC build.
Ludeo opened registration (until August 31) for an indie/creator program offering marketing grants of up to $10,000 for creators who turn their clips into playable moments.
$10K source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 7
primary sources listed
- Ludeoludeo.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ludeo do?
- Ludeo turns game videos and clips into "Ludeos" — playable game moments streamed from a studio's own build via a link.
- Who founded Ludeo?
- Ludeo was founded by Asaf Gazit, Omri Gazit in 2022.
- Who are Ludeo's investors?
- Ludeo's investors include 91 Ventures, LG Technology Ventures, LightShed Ventures, Samsung Next, Stardom.