Luca
DefunctYC W23San Francisco, US · Founded 2022 · 6 employees · 7 known investors
Luca provides AI-powered pricing optimization software for retail businesses, analyzing sales data to identify opportunities for revenue and profit improvement and recommending price adjustments to capture additional margin.
AI & Machine LearningEnterprise SoftwareSaaSMachine LearningRetailUnited States of AmericaAmerica / Canada
Founders & leadership· Y Combinator alumni (W23)
Luca was founded in 2022 by Tanvi Surti and Yonah Mann.
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Tanvi Surtiin𝕏CEO and Co-founder2023–2024She previously spent ten years in product leadership at Uber and Microsoft, where she oversaw pricing strategy for Uber's ridesharing business.
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Investors · 7
Heartcore CapitalCopenhagen
Shilling VCLisbon · $108K – $1.1M
Y CombinatorSan Francisco · $500K
6 Degrees CapitalreportedLondon · $1.1M – $5.4M
Explorerreported · 2 sourcesDoylestownvia Kyle Ellicott · inferred
Menlo VenturesreportedSan Francisco · $1M – $20M
Soma CapitalreportedSacramento · $100K – $300K
Funding
SEC filings, press & company announcements$8M disclosed across 1 of 2 rounds · 2023–2026
- $8MSeries AJan 2026 · 3 sources
6 Degrees Capital (lead), Explorer, Heartcore Capital, Shilling VC
Source ↗ - Undisclosed amountseed roundApr 2023
Menlo Ventures (lead), Soma Capital, Y Combinator
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Luca do?
- Luca provides AI-powered pricing optimization software for retail businesses, analyzing sales data to identify opportunities for revenue and profit improvement and recommending price adjustments to capture additional margin.
- Who founded Luca?
- Luca was founded by Tanvi Surti, Yonah Mann in 2022.
- Who are Luca's investors?
- Luca's investors include Heartcore Capital, Shilling VC, Y Combinator, 6 Degrees Capital, Explorer, Menlo Ventures, Soma Capital.
- How much funding has Luca raised?
- Luca has disclosed $8M raised across 1 of its 2 known rounds.
- Where is Luca headquartered?
- Luca is headquartered in San Francisco, US.





