Loti AI
54 employees on LinkedIn · 7 known investors
Loti provides likeness protection that detects and removes unauthorized online content, serving actors, musicians, athletes, executives, and creators. It offers a free "Everyone" plan and an Artist plan built around its content-detection and takedown tooling.
Also known as Loti · Loti AI
Investors · 7
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$16.2M disclosed across 1 of 2 rounds · 2024–2025
- $16.2Mseries AApr 2025 · 4 sources
Khosla Ventures (lead), Alpha Edison, Bling Capital, Ensemble, FUSE, K5 Tokyo Black
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Loti AI develops likeness and intellectual-property protection technology that scans the internet daily for images, video and audio containing a member's face or voice, presents the matches to the member, and issues automated takedowns for content the member does not authorize. The company's technology addresses social media impersonations, deepfakes, voice simulations, counterfeit goods, fake endorsements, explicit content and leaks, and also supports enforcement of contracts governing likeness use.
The product is offered in tiers. An "Everyone" plan provides face and voice monitoring for general consumers, with a free level offering 24/7 monitoring and five takedowns per month (rolling over if unused) and a premium level at $25 per month or $200 annually with up to 30 takedowns per month. A plan for public figures and influencers, sold on annual contracts at variable pricing, gives actors, musicians, athletes, executives and creators access to Watchtower, Loti's tool for detecting and removing unauthorized content at scale, plus capabilities to create, manage and license an AI likeness. A developer-facing API for centrally managed likeness and brand rights, enabling automated takedowns and usage-rule enforcement, is listed as coming soon.
Onboarding involves a liveness check and identity confirmation, after which the user uploads a scan of their face and voice; Loti states that likeness data is used only for identity confirmation and matching, is not sold, and that scan results are not shared without consent.
Founding story
Loti AI was founded in 2022 and originally built as a partial face recognition system trained on a large data set to detect a person's likeness even in obscured photos or videos. In 2024 the company refocused that technology on helping celebrities and public figures control their online presence, then extended it to all individuals through the launch of its Everyone service with free monitoring. Luke Arrigoni is founder and CEO.
Business model
Subscription software. Paid protection plans for public figures, influencers and brands are sold on annual contracts with variable pricing, and consumer premium subscriptions are priced at $25 per month or $200 per year. These paid tiers subsidize a free consumer monitoring tier; the company states it does not sell user data or generate revenue from advertising.
Recurring subscription fees from consumer premium plans ($25/month or $200/year) and from annual contracts with public figures, influencers and brands, alongside a free consumer tier.
Traction
Total capital raised reached $23 million as of April 2025, following a $6.65 million seed round in 2024 and a $16.2 million Series A. Strategic partnerships are in place with WME, CAA and Dolphin. The company reports removing 95% of unauthorized content within 17 hours, and launched a consumer offering ahead of the Series A announcement.
Latest developments
In April 2025 Loti AI announced an additional $16.2 million Series A led by Khosla Ventures with participation from FUSE, Bling Capital and Ensemble, to fund product development, market expansion and system scaling, including its recently launched consumer offering and deeper partnerships with WME and CAA. The company also lists a developer-ready API for centrally managed likeness and brand rights as coming soon.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positioned in the likeness protection and deepfake detection category, with investor Khosla Ventures citing its record protecting A-list celebrities, household-name brands and individuals. The company describes itself as a leading AI platform for likeness and IP protection and has been cited in coverage by the Los Angeles Times, The Hollywood Reporter and Rolling Stone on AI deepfakes and celebrity impersonation.
Combines partial-face and voice recognition capable of matching obscured media with internet-scale daily crawling and automated takedown execution, and pairs enterprise-grade tooling for public figures (Watchtower, AI likeness capture and control, contract enforcement) with a free consumer tier funded by paid plans rather than advertising or data sales.
Technology
The platform began as a partial face recognition system able to identify a person's likeness in obscured photos and videos, and was extended to voice and facial recognition for deepfake detection. Loti states it operates a network of tens of thousands of servers that collectively process a full day's worth of newly uploaded internet content within 24 hours, identify members' likenesses, determine which content is unauthorized, and dispatch takedowns. Members verify identity through a liveness check and submit face and voice scans used for matching.
Go-to-market
Self-serve free and premium consumer sign-up through the website, combined with a sales-led motion for public figures based on personalized demos that include individual scan results. Distribution is amplified through strategic partnerships with talent agencies WME and CAA and with entertainment marketing and production firm Dolphin, whose subsidiaries (including 42West, The Door, Shore Fire, Special Projects and Elle Communications) have access to Loti's tools.
Public figures including actors, musicians, athletes, politicians, executives and creators; influencers (the demo process references accounts above 500,000 followers); brands and local businesses; and general consumers seeking monitoring of their own face and voice. A developer segment is targeted with a planned rights API.
Geography
Headquartered in Seattle, Washington, United States, with internet-wide content scanning and takedown operations.
History
Founded in 2022 in Seattle, Loti AI first developed partial face recognition technology, expanded in 2024 into likeness protection for celebrities and public figures, and raised a $6.65 million seed round the same year from FUSE, Bling Capital, Khosla Ventures, Ensemble, Alpha Edison and K5 Tokyo Black. It subsequently launched a free consumer service and, in April 2025, announced an additional $16.2 million in Series A funding led by Khosla Ventures, bringing total funding to $23 million. A developer API for likeness and brand rights is announced as forthcoming.
Risks & controversies
The service depends on collection and processing of biometric data—face and voice scans—for identity verification and matching, an area governed by dedicated policies on the company's site, and operates in a market shaped by generative AI-driven fraud, impersonation and trust risks described by its investors and in press coverage.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsLoti AI announced an additional $16.2 million in Series A funding led by Khosla Ventures with participation from FUSE, Bling Capital and Ensemble, bringing total funding to $23 million. Proceeds are directed at product development, market expansion and scaling of its likeness protection systems.
$16.2M source ↗
Loti AI partners with entertainment marketing and production firm Dolphin, whose subsidiaries including 42West, The Door, Shore Fire, Special Projects and Elle Communications have access to Loti's tools.
Loti AI maintains strategic partnerships with talent agencies WME and CAA, which it planned to deepen following its Series A.
Loti AI introduced its 'Everyone' consumer offering, providing free 24/7 monitoring of a user's face and voice across the internet with automated takedowns, ahead of its Series A announcement.
Building on its partial face recognition technology, Loti AI expanded in 2024 to help celebrities and public figures detect and control unauthorized content featuring their likeness.
Seed round of $6.65 million with investors including FUSE, Bling Capital, Khosla Ventures, Ensemble, Alpha Edison and K5 Tokyo Black.
$6.7M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Loti AIgoloti.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Loti AI do?
- Loti AI is a Seattle-based AI platform that detects and removes unauthorized likeness content for individuals and public figures.
- Who are Loti AI's investors?
- Loti AI's investors include Alpha Edison, Ensemble VC, Bling Capital, FUSE, K5 Tokyo Black, Khosla Ventures.
- How much funding has Loti AI raised?
- Loti AI has disclosed $16.2M raised across 1 of its 2 known rounds.