Looking Glass Factory
New York, US · Founded 2014 · Delaware corporation · 4 known investors
Looking Glass Factory builds glasses-free holographic displays that convert 2D photos and video into 3D holograms viewable without XR headsets or eye-tracking. Its products serve brands, retail and event installations, developers, and home users across a range of display sizes.
Founders & leadership
Looking Glass Factory was founded in 2014 by Alexander Hornstein, Shawn Michael Frayne, Shawn Frayne, and Rob.
AH
Alexander HornsteinCo-founder
SM
Shawn Michael FrayneCo-founder
SF
Shawn FrayneCo-founder & CEO
R
RobCo-founder
Board
JL
Jacob LodwickBoard director
JC
Jean-Francois ClavierBoard director
Investors · 4
Reported raises · per SEC filings
Form D private placements$30.1M disclosed across 4 rounds · 2015–2021
▶$9.4MraisedSep 2021 · 8 investors · Telecommunications
▶$9.4MraisedSep 2021 · 8 investors · Telecommunications
Officers, directors & promoters on the filing
- Shawn Michael FrayneExecutive Officer, Director
- Offering amount
- $10M
- Amount sold
- $9.4M
- Minimum investment
- $25K
- Proceeds to insiders
- $275K
- First sale
- Aug 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 4a5
▶$7.5MraisedMay 2020 · 5 investors · Other TechnologyRule 506(b)
▶$7.5MraisedMay 2020 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Brad FeldDirector
- Alexis HornsteinExecutive Officer, Director
- Shawn Michael FrayneExecutive Officer, Director
- John UnderkofflerDirector
- Offering amount
- $7.5M
- Amount sold
- $7.5M
- Minimum investment
- $25K
- Proceeds to insiders
- $300K
- First sale
- Apr 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$10MraisedMar 2017 · 5 investors · Other TechnologyRule 506(c)
▶$10MraisedMar 2017 · 5 investors · Other Technology
Rule 506(c)Officers, directors & promoters on the filing
- Shawn Michael FrayneExecutive Officer, Director
- Alexis HornsteinExecutive Officer, Director
- Jean-Francois ClavierDirector
- Offering amount
- $10M
- Amount sold
- $10M
- Minimum investment
- $20.8K
- First sale
- Feb 2017
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06c
▶$3.2MraisedNov 2015 · 9 investors · OtherRule 506(b)
▶$3.2MraisedNov 2015 · 9 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jacob LodwickDirector
- Alexander HornsteinDirector
- Jean-Francois ClavierDirector
- Shawn Michael FrayneExecutive Officer, Director
- Offering amount
- $3.2M
- Amount sold
- $3.2M
- Minimum investment
- $25K
- Proceeds to insiders
- $18.8K
- First sale
- Oct 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 3
by search overlapAlibaba (Link161 shared keywordsAlibaba.com operates a global B2B e-commerce marketplace that connects buyers with suppliers and manufacturers for wholesale products across multiple industries. The platform provides trade services, logistics support, payment protection, and AI-powered sourcing tools for businesses.
Proto Hologram144 shared keywordsProto builds patented holographic display hardware and software that turns physical or existing digital displays into interactive AI agents. The platform supports spatial AI and real-time human interaction.
Digital132 shared keywordsDigital Trends is a consumer technology media outlet that publishes news, reviews, and buying guides covering gadgets, electronics, software, AI, automobiles, and entertainment. It serves general consumers looking for product recommendations and coverage of tech industry developments.
Companies competing with Looking Glass Factory for the same Google search keywords, organic and paid, via search-intersection analysis.
Non-dilutive funding · 5 SBIR/STTR awards
Federal grants — no equity taken| Agency | Phase | Year | Amount |
|---|---|---|---|
| U.S. Air ForceAir Force | Phase II | 2023 | $1.2M |
| U.S. Air ForceAir Force | Phase I | 2023 | $74.6K |
| U.S. Air ForceAir Force | Phase I | 2023 | $74.3K |
| U.S. Air ForceAir Force | Phase II | 2022 | $749.3K |
| U.S. Air ForceAir Force | Phase I | 2022 | $49.6K |
Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.
In the news
Frequently asked questions
- What does Looking Glass Factory do?
- Looking Glass Factory builds glasses-free holographic displays that convert 2D photos and video into 3D holograms viewable without XR headsets or eye-tracking. Its products serve brands, retail and event installations, developers, and home users across a range of display sizes.
- Who founded Looking Glass Factory?
- Looking Glass Factory was founded by Alexander Hornstein, Shawn Michael Frayne, Shawn Frayne, Rob in 2014.
- Who are Looking Glass Factory's investors?
- Looking Glass Factory's investors include Foundry, NZVC, Uncork Capital, Accenture Ventures.
- How much funding has Looking Glass Factory raised?
- Looking Glass Factory has disclosed $30.1M raised across 4 rounds.
- Where is Looking Glass Factory headquartered?
- Looking Glass Factory is headquartered in New York, US.