LocalAway
Techstars '22Austin, US · Founded 2020 · 8 employees on LinkedIn · 4 known investors
LocalAway is a platform for managing creator partnerships and influencer marketing campaigns at scale. Brands can launch campaigns, set terms, review creator content, and track performance from a single dashboard.
Founders & leadership
LocalAway was founded in 2020 by Lukas Peter.
Investors · 4
Company profile
researched Aug 2026LocalAway operates a creator commerce platform that lets brands run influencer and user-generated-content campaigns end to end from a single dashboard. Brands set a campaign brief, budget and creator targets; creators apply and receive structured offers covering commissions, flat fees, deliverables and timelines; brands then review and approve submitted videos with inline feedback before tracking resulting revenue and issuing creator payouts. The product is positioned around TikTok creator partnerships and social/creator-driven commerce.
The platform's modules include campaign workflow automation from creator outreach through content approval, a creator pipeline manager that tracks each creator from application to payout, and dashboards covering campaigns, creators, content, payments and analytics with metrics such as creator GMV, active creators, video volume and campaign ROI. The company markets AI-based technology as part of its marketing data capabilities, and offers software plus API integration for brands scaling existing creator programs.
Business model
LocalAway sells software to brands that run creator and affiliate marketing programs, operating a two-sided platform with separate brand and creator sign-up paths. Brands configure creator deals as commissions, flat fees or fixed deliverables, and the platform handles content approval and creator payouts. A case study notes the company also provides API integration alongside its software.
Traction
The company reports more than 10,000 creator campaigns launched, over 50,000 creator videos launched, over 140,000 sales-driven creators and an average 4x ROI. A published case study for the brand MySmile cites 3x GMV growth, 50% of sales from a new product, 30,000 creators engaged and $1M generated by the top 20 performers after adopting LocalAway's software and API integration.
▸Full profile — market position, technology, go-to-market, geography
Market position
LocalAway positions itself as an operating system for creator campaigns within influencer marketing and social commerce software, emphasizing an integrated platform combining AI capabilities with community-driven shopping for brands.
Technology
The product combines campaign workflow automation, a creator pipeline/CRM view, inline content review tooling and analytics dashboards, and the company describes an AI component in its marketing data technology. Publicly identified web technologies used on its site include Hotjar, Facebook Pixel, Cloudflare, Lucide, Google Fonts API, Google Maps, Vue2-animate and shadcn/ui.
Go-to-market
Self-serve onboarding through the website with distinct "Start as Brand" and "Join as Creator" entry points, supported by customer case studies, an FAQ addressing brand fees and campaign customization, and presence on Instagram, Facebook and TikTok.
Brands and merchants selling through social commerce, particularly those running TikTok creator and affiliate programs, plus the creators and influencers who apply to those campaigns.
Geography
Third-party business data lists a California headquarters at 800 Uccelli Drive, Redwood City, with employees reported across North America, Asia and Africa.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 4
primary sources listed
- LocalAwaylocalaway.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does LocalAway do?
- LocalAway is a creator commerce platform for launching, managing and paying out TikTok creator marketing campaigns.
- Who founded LocalAway?
- LocalAway was founded by Lukas Peter in 2020.
- Who are LocalAway's investors?
- LocalAway's investors include First Row Partners, Graham Walker Venture, Lair East Labs, Techstars.
- Where is LocalAway headquartered?
- LocalAway is headquartered in Austin, US.