Zulily

Zulily operates a consumer e-commerce site that merchandises inventory through time-limited sales events rather than a fixed, always-on catalog. The site advertises new events launching daily at 7 AM, with individual events framed around a brand, a category or a seasonal theme and carrying a stated discount ceiling (for example "Up to 76% Off") or an end date such as "Ends Today."

Assortment spans women's apparel and denim, footwear, fashion accessories, jewelry, handbags, fragrance and beauty, bedding and home furnishings, kitchenware and luggage. Events feature both third-party consumer brands — including Nike, PUMA, Saucony, Merrell, Birkenstock, Vionic, LifeStride, Columbia, Lucky Brand, Ray-Ban, DKNY, Dolce & Gabbana, Spenco and BergHOFF — and smaller or lesser-known labels such as Flying Tomato, Infinite Basics, DaDalogy, MKF Collection, White Mark, Common Hype, Berry Charmz, Nino Bossi and Fresh Fab Finds. Shoppers can register accounts and log in, use a shopping bag and checkout flow, and browse curated top-level categories (Home, Shoes, All Clothing, All Fashion Accessories, Beauty) alongside a personalized "For You" section.

Business model

Zulily sells physical consumer goods directly to shoppers online, using rotating limited-time events with marked-down pricing across brand and category assortments.

Revenue is generated from online retail sales of apparel, footwear, accessories, beauty and home products offered at discounts off reference prices.