LoanTap
6 known investors
Pune-based digital lender offering personal, MSME and invoice-financing loans in India through its own RBI-registered NBFCs.
Also known as LoanTap Financial Technologies Private Limited · LoanTap Financial Technologies Pvt. Ltd.
Founders & leadership
Investors · 6
Also in the syndicate · 1
Company profile
researched Aug 2026LoanTap, operated by LoanTap Financial Technologies Private Limited, is a Pune-headquartered digital lending platform founded in 2016. It originates and services loans online, historically targeting salaried professionals with a minimum monthly income of about Rs 30,000 and offering ticket sizes from roughly Rs 25,000-50,000 up to Rs 10 lakh with tenures of up to 60 months. Lending is done through in-house RBI-registered non-banking financial companies: LoanTap Credit Products Private Limited for consumer loans and I-Loan Credit Private Limited for MSME credit.
The product range spans personal loans, EMI-free loans (interest-only monthly payments with periodic bullet principal repayments), personal overdrafts, credit-card takeover, advance salary, rental deposit, house owner, wedding, holiday, medical and debt consolidation loans, as well as two-wheeler and electric two-wheeler loans, MSME term loans, working capital loans, merchant AfterPay and short-term invoice financing credit lines of up to Rs 5 lakh for 7-30 day tenures. The company also markets BICRi (Business Indicator for Credit Ratings in India), an AI-driven credit-health rating tool for retailers that distributors can use to extend trade credit.
By 2025 the business had shifted from balance-sheet consumer lending toward supply-chain and merchant financing for small retailers such as pharmacies and stationery shops, scaling down its unsecured consumer book and instead sourcing such loans for NBFC partners. It has also built a middleware technology platform used by three financial institutions to originate and manage small-business loans.
Founding story
LoanTap was founded in 2016 by Satyam Kumar and Vikas Kumar. Satyam Kumar, the CEO, is a banking industry veteran with more than 19 years of experience who previously served as National Head - Mortgages at IndusInd Bank and held product, business and credit roles at ICICI Bank, including Regional Head - Mortgage. Vikas Kumar, the CTO, was an IIM graduate who began his career at Infosys, co-founded the e-learning company Brainvisa and later served as CTO of SME Networks.
Business model
LoanTap lends from its own balance sheet through group NBFCs (LoanTap Credit Products and I-Loan Credit), earning interest income and a 2% processing fee plus taxes on sanctioned amounts. It increasingly originates unsecured consumer loans on behalf of partner NBFCs rather than holding them, and licenses a middleware lending platform to banks and NBFCs for originating and managing small-business loans.
Interest income on personal, MSME and merchant credit lines, with quoted rates of roughly 16-24% per annum (historically stated as 18-30%) and a maximum APR of 29%, plus processing fees of 2% of the sanctioned amount. Additional revenue comes from loan sourcing for partner NBFCs and from its lending software platform.
Traction
The company reported disbursing Rs 28 crore of loans up to March 2017 and Rs 270 crore by mid-2019, with average ticket size rising from Rs 2.48 lakh to Rs 2.8-3 lakh. As of March 2024 consolidated AUM stood at Rs 388 crore (from Rs 357 crore a year earlier), with FY24 total income of Rs 67.5 crore and a narrowed loss of about Rs 12.4-12.7 crore. In mid-2025 it claimed an annual disbursal run rate of Rs 600 crore across 26 cities serving nearly 50,000 retail customers, targeting Rs 900 crore of annual disbursements by FY26. Its Android app has passed one million downloads and its iOS app holds a 4.1 rating from 585 ratings.
Latest developments
In June 2025 LoanTap announced a pre-Series C round of Rs 54 crore ($6.2 million) led by July Ventures with participation from 3one4 Capital, Avaana Capital, Kae Capital and the Swapurna Family Office, alongside Rs 20 crore of venture debt, earmarked for expanding supply-chain financing and invoice financing for small retailers and scaling its BICRi credit-readiness tool. Following the death of co-founder and CTO Vikas Kumar in April 2025, the company said it planned to elevate a senior executive to co-founder and appoint a new CTO from the existing team.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
One of a group of Indian digital lending startups competing with Capital Float, FlexiLoans, Lendingkart, Rubique, EarlySalary and Faircent. It differentiated early through flexible repayment structures, notably EMI-free loans, which accounted for 38% of its credit portfolio in 2019, and by 2025 reported consolidated AUM of Rs 388 crore and an annual disbursal run rate of Rs 600 crore.
Flexible repayment structures rather than standard EMIs, including EMI-free loans (interest-only with scheduled principal payments), step-up plans, overdraft-style credit lines and no foreclosure charges after a minimum period, combined with fast turnaround and in-house NBFC licences. Its BICRi retailer credit-rating tool and middleware lending platform extend the offering beyond direct lending.
Technology
A fully digital application-to-disbursal workflow via website, mobile apps (iOS and Android) and WhatsApp, using eKYC on PAN and Aadhaar, digital document upload, e-agreements and encrypted data handling, with stated disbursal in 24-36 hours (and as fast as 30 minutes to 6 hours for some products). The company has also built the BICRi AI-based retailer credit-scoring tool and a middleware origination and loan-management platform for banks and NBFCs.
Go-to-market
Direct-to-consumer digital acquisition through its website, Android and iOS apps and WhatsApp channel, supported by partnerships with event, travel and wedding platforms for occasion-specific loan products, and distributor-led sourcing for merchant and supply-chain credit.
Originally salaried professionals aged roughly 28-34 earning at least Rs 30,000 a month, largely from services sectors such as aviation, telecom, IT/ITeS, banking and finance. More recently the focus has moved to small merchants and MSMEs, including pharmacies and stationery shops with turnover under Rs 20 lakh, who use credit lines to purchase inventory from distributors.
Geography
India only, headquartered in Pune (Hermes Waves, Central Avenue Road, Kalyani Nagar). Operations reached India's top 16 cities in 2019 — with Bengaluru and Delhi NCR the largest markets, followed by Mumbai, Pune, Hyderabad and Chennai — expanding to around 20-26 cities including Ahmedabad, Bhopal, Chandigarh, Coimbatore, Indore, Jaipur, Raipur and Vadodara.
History
The company began digital lending in mid-2016 with flexible personal loan products for salaried professionals and said it turned profitable in its second year of operation while keeping cash burn low. It raised $6.25 million led by Shunwei Capital in 2018, $8 million led by 3one4 Capital in January 2019 and a $12 million Series B led by Avaana Capital in October 2019. In March 2023 it acquired healthcare fintech Unofin and later that year took Rs 24 crore of debt from Lighthouse Canton. Co-founder and CTO Vikas Kumar died in an accident in Bengaluru in April 2025. In June 2025 the company announced a Rs 54 crore ($6.2 million) pre-Series C equity round led by July Ventures plus Rs 20 crore in venture debt, bringing total funding to roughly $26 million.
Risks & controversies
The group remained loss-making in FY24, with a net loss of about Rs 12.4-12.7 crore on total income of Rs 67.5 crore, and total income declined year-on-year. The death of co-founder and CTO Vikas Kumar in April 2025 left a senior leadership gap. The business is undergoing a model transition away from balance-sheet unsecured consumer lending toward merchant and supply-chain credit, and operates under RBI NBFC regulation with high-rate unsecured lending (APR up to 29%).
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsIn addition to the Rs 54 crore equity round led by July Ventures, LoanTap raised Rs 20 crore (about $2.3 million) in venture debt, taking total funding to roughly $26 million.
$2.3M source ↗
Vikas Kumar, co-founder and CTO, died in an accident in Bengaluru; the company said it planned to elevate a senior executive to co-founder and appoint a new CTO internally.
LoanTap markets BICRi (Business Indicator for Credit Ratings in India), an AI-driven retailer rating tool that scores the credit health of a business and lets distributors evaluate and extend trade credit to retailers.
LoanTap acquired Unofin, a healthcare-focused fintech startup, to expand into healthcare financing.
Debt financing of about Rs 24 crore from investment institution Lighthouse Canton to support growth plans.
$2.9M source ↗
LoanTap's EMI Free Loan product received the ET Now BFSI Most Innovative FinTech Product recognition for 2019.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- India's Fastest & Most Reliable Personal Loan Platform | LoanTaploantap.in · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does LoanTap do?
- Pune-based digital lender offering personal, MSME and invoice-financing loans in India through its own RBI-registered NBFCs.
- Who founded LoanTap?
- LoanTap was founded by Satyam Kumar, Vikas Kumar.
- Who are LoanTap's investors?
- LoanTap's investors include Kae Capital, 3one4 Capital, Avaana Capital, India Quotient, July Ventures.




