Livsn Designs

Market position

LIVSN is a small outdoor apparel brand; it reported five full-time employees and distribution through 80 retailers as of December 2023, with more than $1 million raised on Kickstarter across campaigns, including the largest single crowdfunding raise recorded in Arkansas. Company materials cite retail expansion through REI, Gearhead and independent outfitters, coverage in Forbes, Outside and Gear Junkie, tens of thousands of customers, and consistent year-over-year growth since launch. Customer reviews on its site average 4.6 across more than 3,000 reviews.

The brand emphasizes garment longevity and repairability rather than seasonal turnover: a lifetime warranty against defects, in-house repairs charged at cost, free exchanges within a 30-day window for unworn items, and the LIVDN secondhand marketplace for resale. It states that 94% of Flex Canvas Pants customers are still wearing their first pair, holds B Corporation certification, and designs features — pocket depth, fit, styling — in response to gaps the founder identified in existing outdoor pants.

Technology

Product development centers on materials and construction rather than software: technical and natural fabrics including a stretch "Flex Canvas," hemp ripstop in the Crux Pants, and wool in the hi-wool fleece, together with in-house design iteration and an internal repair operation.

Go-to-market

The company launched and scaled through Kickstarter campaigns preceded by audience building on Instagram, Facebook and its website plus an email list seeded with free stickers, an approach the founder credits for the campaigns' performance. It has since grown direct e-commerce, a physical flagship store, an ambassador program, and wholesale placement, and it markets investment opportunities directly to its customer base.

Men and women buying outdoor and everyday clothing for hiking, climbing, travel and general daily use, including customers seeking long-lasting garments as an alternative to fast fashion and a community of backers and ambassadors who support product launches and invest through crowdfunding.

Geography

Headquartered in Fayetteville, Arkansas, with a flagship office and retail store at 3803 NW Wishing Springs Drive, Bentonville, Arkansas, open Wednesday through Saturday. Products are designed in the Ozarks and sold online, through a nationwide network of retailers, and internationally, with a separate email process for international returns.

History

Sources describe LIVSN as founded in 2018 and headquartered in Fayetteville, Arkansas, with a later flagship office and retail space in Bentonville, Arkansas. A first Kickstarter campaign in 2018 raised more than $78,500 from over 500 backers against a $30,000 goal, funding the launch of the Flex Canvas pants and hi-wool fleece. A second Kickstarter, for V2 of the Flex Canvas pants, launched in July 2019, was fully funded in under two hours and had drawn roughly $95,000 from more than 700 backers by the end of that month. The company graduated from the Techstars Austin 2019 program and extended its line from Flex Canvas to Ecotrek Trail pants, which raised $514,624 on Kickstarter in 2021 — reported as Arkansas's largest single crowdfunding raise. In 2022 it raised $419,631 from 474 investors in a Wefunder equity crowdfunding campaign, and in 2023 raised $456,355 on Kickstarter for the Century Jacket. In December 2023 it announced a seed round led by RZC Investments. In October 2025 the company opened a new Wefunder campaign using SAFE notes.

Risks & controversies

The company has stated it is navigating an evolving supply chain environment with shifting tariffs and material costs, which it cites as a reason for raising additional capital and diversifying production. Its own crowdfunding disclosure notes the investment is long-term and illiquid, with no instant returns or dividends, no ability to sell shares quickly, and the possibility that the business encounters difficulty. A blog headline on the company's site is titled "We're selling the business," though the accompanying text describes taking a different path from brands that sell to large acquirers.