LivingLens
acquired by Medallia10,565 employees on LinkedIn · 5 known investors
LivingLens was a video intelligence platform that captured and analyzed video, audio, and text feedback to surface consumer insights for market research and customer experience teams. Acquired by Medallia in 2020.
Also known as LivingLens Ltd
Investors · 5
Also in the syndicate · 2
Company profile
researched Aug 2026LivingLens was a video intelligence platform founded in 2014 in Liverpool by Carl Wong, previously founder of Curiosity Insight, and retail sector specialist David Woods. The company enabled brands, insight specialists and technology providers to work with video feedback at scale, capturing video signals and transforming them into speech, emotion and sentiment data for customer and employee experience insight. Its platform automatically extracted insights and identified key themes within video content so users could navigate quickly to relevant material and assemble it into narratives for internal decision-making.
The product combined a consumer-facing app for capturing, editing and sharing video with analysis software able to search every spoken word captured in any video and in any language. In 2016 the company added machine speech recognition to provide a near real-time speech-to-text service. LivingLens grew from its London and Liverpool base to offices in London, New York and Toronto, and served sectors including hospitality, travel, retail, consumer goods, automotive, technology, financial services and telecommunications; named clients included O2, Populus and CrowdLab.
In February 2020 Medallia, the San Francisco-based experience management software company, acquired LivingLens for $26m in cash, adding video and voice capture and analysis to the Medallia Experience Cloud. The livinglens.tv domain now resolves to Medallia's website.
Founding story
LivingLens was founded in 2014 in Liverpool by Carl Wong, who had previously founded Curiosity Insight, and David Woods, a retail sector specialist. The company was created to humanise feedback by bringing the voice of the customer and employee to life in order to support business transformation. Wong served as chief executive officer, and at the time of the 2020 acquisition Wong and Woods each held a stake of just over 16% in the business.
Business model
LivingLens supplied its video intelligence platform to brands, insight specialists and technology providers working with video feedback at scale, positioning the technology as an enterprise video analytics platform. Following the acquisition its capabilities were incorporated into Medallia Experience Cloud alongside social, voice, app and web feedback signals.
Traction
By 2017 the company stated it was working with some of the world's largest brands and agencies. At acquisition in 2020 it operated from four cities and counted O2, Populus and CrowdLab among its clients, and was bought for $26m in cash.
Latest developments
Medallia completed its acquisition of LivingLens on 20 February 2020, folding video and voice capture and analysis into Medallia Experience Cloud. The livinglens.tv domain now serves Medallia's corporate website. Co-founders Carl Wong and David Woods are listed as partners in the Liverpool accelerator Baltic Ventures, which announced its first cohort of nine start-ups in September 2023.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
LivingLens was described as a specialist in video data mining and analysis for market research and experience management, whose capability Medallia acquired to add video feedback to its experience management platform.
Technology
The platform ingested video and transformed video signals into speech, emotion and sentiment data, and also analysed objects within the footage. Analysis software could intelligently search every spoken word captured in any video and in any language, with machine speech recognition added in 2016 to provide near real-time speech-to-text. The system automatically extracted insights and surfaced key themes so users could navigate to relevant content quickly. A companion app allowed consumers to capture, edit and share video.
Go-to-market
Large brands and agencies, insight specialists and technology providers, spanning hospitality, travel, retail, consumer goods, automotive, technology, financial services and telecommunications. Named clients included O2, Populus and CrowdLab.
Geography
Founded and headquartered in Liverpool, in the city's Baltic Triangle, with an early London presence and later offices in London, New York and Toronto. Acquirer Medallia is based in San Francisco.
History
Founded in 2014 in Liverpool, LivingLens operated from London and Liverpool in its early years and added machine speech recognition capabilities in 2016 to support a near real-time speech-to-text service. In March 2017 it raised £1.3m from the government-backed Angel CoFund and further angel investors, including marketers and former City financiers, to expand its sales, marketing and customer success teams and open US operations. Press coverage at the time of its sale reported that the company had secured $3.6m in funding across seven rounds between 2014 and 2018 and had grown to offices in London, New York and Toronto. Medallia agreed to acquire the company for $26m in cash in February 2020 and completed the transaction on 20 February 2020. Co-founders Carl Wong and David Woods are subsequently listed among the partners in Baltic Ventures, a £4.1m Liverpool accelerator programme unveiled in 2023.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsMedallia announced completion of its acquisition of the Liverpool-based video feedback platform, adding video and voice capture and analysis to Medallia Experience Cloud.
Experience management company Medallia announced an agreement to buy the video feedback platform for $26m in cash, with closing expected in February 2020 subject to customary closing conditions.
$26M source ↗
The company raised £1.3m from the government-backed Angel CoFund and further angel investors, including marketers and former City financiers, to accelerate development of its enterprise video analytics platform, expand sales, marketing and customer success teams and open US operations.
LivingLens added machine speech recognition capabilities to offer a near real-time speech-to-text service.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 6
primary sources listed
- LivingLenslivinglens.tv · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does LivingLens do?
- Liverpool-founded video feedback platform analysing speech, sentiment and emotion for customer and employee insight; acquired by Medallia.
- Who are LivingLens's investors?
- LivingLens's investors include Creative UK, Endeavour Ventures Ltd., Juno Capital Partners.
- Who acquired LivingLens?
- LivingLens was acquired by Medallia.