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LiveLike
Techstars '15New York City, US · Founded 2015 · 60 employees on LinkedIn · 15 known investors
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LiveLike is a New York-based fan engagement platform providing interactive and gamification tools for sports broadcasters and media companies.
Also known as Cosm Immersive · LiveLike · LiveLike VR
Founders & leadership
LiveLike was founded in 2015 by Miheer Walavalkar.
Investors · 15
How we know: Bigfoot Capital's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Comcast Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Courtside Ventures's portfolio page · funding news · variety.com · the VCSheet dataset · Not right? Tell us
How we know: Dentsu Ventures's portfolio page · funding news · variety.com · Not right? Tell us
How we know: Prime Partners's portfolio page · Not right? Tell us
How we know: Scrum Ventures's portfolio page · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
How we know: funding news · variety.com · Not right? Tell us
How we know: funding news · Not right? Tell us
Also in the syndicate · 5
Funding
SEC filings, press & company announcements$27.1M disclosed across 6 of 11 rounds · 2016–2022
- $9.6MSeries BFeb 2018 · 4 sources
Greycroft Partners (lead), Lepe Partners (lead), Courtside Ventures, Dentsu Ventures, Elysian Park, Evolution Media, GC VR Gaming Tracker Fund
Source ↗
▶$2.7MraisedJan 2023 · 23 investors · Other TechnologyRule 506(b)
- Max FeldsteinDirector
- Miheer WalavalkarExecutive Officer, Director
- Offering amount
- $5.2M
- Amount sold
- $2.7M
- First sale
- Dec 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.5MraisedAug 2019 · 15 investors · Other TechnologyRule 506(b)
- Nikolay DyachkovDirector
- Jon GoldmanDirector
- Bob StanleyDirector
- Miheer WalavalkarExecutive Officer, Director
- Offering amount
- $2.4M
- Amount sold
- $1.5M
- First sale
- Aug 2019
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$7.5MraisedAug 2017 · 15 investors · Other TechnologyRule 506(b)
- Jon GoldmanDirector
- Miheer WalavalkarExecutive Officer, Director
- Bob StanleyDirector
- Nikolay DyachkovDirector
- Andre LorenceauExecutive Officer, Director
- Offering amount
- $8.9M
- Amount sold
- $7.5M
- First sale
- Aug 2017
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$800KraisedFeb 2017 · 5 investors · Other TechnologyRule 506(b)
- Miheer WalavalkarExecutive Officer, Director
- Jay AdyaDirector
- Andre LorenceauExecutive Officer, Director
- Offering amount
- $1.5M
- Amount sold
- $800K
- First sale
- Feb 2017
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$5MraisedAug 2016 · 22 investors · Other TechnologyRule 506(b)
- Miheer WalavalkarExecutive Officer
- Andre LorenceauExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $5M
- First sale
- Aug 2016
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026LiveLike is a technology company that builds audience engagement software for sports organisations, broadcasters, streaming services and media companies. Its platform and gamification engine add interactive and social features - predictions, quizzes, live chat, rewards, loyalty programmes and community hubs - directly into live streams and clients' owned platforms, with the stated aims of deepening fan engagement, increasing retention and time spent with content, creating new monetisation opportunities, and generating first-party data.
The company began in virtual reality, developing a VR spectator experience intended to make viewers at home feel present at live sporting events, including support for watching sports in VR with Facebook friends and a live VR broadcast of the MLS Cup. Its later product line is centred on the LiveLike Audience Engagement Suite, which consolidates multiple interaction formats into a single system and feeds every interaction into an evolving per-fan profile used to personalise subsequent offers. LiveLike also operates an AI layer branded Genie, which the company says runs a growing share of the engagement programmes it manages on behalf of clients, shifting work from manual content management to automated orchestration.
LiveLike says its technology has connected fans to large live events including the Super Bowl, the FIFA World Cup, NCAA March Madness, concerts, festivals and U.S. presidential debates, and that it is extending the platform into edtech, fintech, e-commerce and publishing.
Business model
LiveLike licenses its audience engagement platform and gamification engine to sports organisations, broadcasters, streaming services, rights holders and media companies, which embed interactive features into their own streams and platforms; the company also operates engagement programmes on clients' behalf using its Genie AI layer.
Traction
TechCrunch reports $18.9M raised as of January 1, 2025. Built In NYC lists 48 total employees. The company states its technology has been used at events including the Super Bowl, FIFA World Cup, NCAA March Madness, concerts, festivals and U.S. presidential debates.
Latest developments
In July 2026 LiveLike announced it had been shortlisted for Best in Sports at the BroadcastPro ME Manufacturer Awards 2026 for its Audience Engagement Suite, with winners to be announced on 6 October 2026 in Dubai. The company reports that its Genie AI layer now runs a growing share of the engagement programmes it operates for clients.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as a fan engagement platform used by sports broadcasters, streaming services and rights holders worldwide, arguing that durable value lies in the behavioural fan-data graph and AI layer beneath interactive features rather than in the features themselves.
Offers a consolidated suite covering multiple interaction types rather than separate point solutions, with each interaction contributing to a persistent fan profile that the platform uses for personalisation over time.
Technology
An audience engagement platform and gamification engine offering predictions, quizzes, live chat, rewards, loyalty programmes and community hubs that can be embedded in live streams and owned platforms. Interactions feed a single evolving fan profile used for personalisation, and an AI layer called Genie automates orchestration of engagement programmes. The company's earlier technology was a virtual reality spectator application for live sports.
Go-to-market
Sports organisations, rights holders, broadcasters, streaming services and media companies, with stated expansion into edtech, fintech, e-commerce and publishing.
Geography
Headquartered in New York (106 West 32nd Street), with an office in Gurgaon/Gurugram, India, and additional offices in Europe and Canada plus staff located worldwide. The Middle East and North Africa is described by the company as an active market for its broadcaster customers.
History
Founded in 2015 by Andre Lorenceau, with Forbes also naming Jeremie Lasnier and Saswat Panda as cofounders of LiveLike VR. The company launched with virtual reality sports viewing products, winning the "Bringing Home the Game" category of the NFL's 1st and Future competition in February 2016, streaming the MLS Cup live in VR in December 2016, and adding co-viewing with Facebook friends in 2017. It subsequently broadened from VR into a general audience engagement and gamification platform for broadcasters and rights holders, led by co-founder and CEO Miheer Walavalkar.
Compiled by commissioned research from 16 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 3
Companies working in the same space as LiveLike.
Timeline · 12
launches, deals, and filingsThe LiveLike Audience Engagement Suite was named a finalist in the Best in Sports category; winners are to be announced on 6 October 2026 at The Westin Dubai Mina Seyahi, UAE.
The company promotes fan activations powered by its platform during the FIFA World Cup 2026.
Genie is a multi-agent AI assistant built natively into the LiveLike platform to help producers, marketers and engineers plan, publish and optimize engagement content workflows. It is documented as being in beta.
Cosm announced that its LiveLike VR division was renamed Cosm Immersive, led by LiveLike co-founders Fabrice Lorenceau and Jérémie Lasnier.
Cosm acquired LiveLike VR, the immersive arm of LiveLike, Inc.; LiveLike, Inc. continued developing its Audience Engagement Suite independently.
$9.6M source ↗
The VR sports viewing platform announced a $9.6 million Series B from investors including Greycroft Partners and Lepe Partners, to expand partnerships, add cross-platform compatibility, improve content discovery, add fantasy sports integrations and build advertising opportunities.
$9.6M source ↗
LiveLike added the ability to watch sports in virtual reality together with Facebook friends.
Cofounders Jeremie Lasnier, Andre Lorenceau and Saswat Panda were listed in the Forbes 30 Under 30 Consumer Technology 2017 list.
Soccer fans were able to watch the MLS Cup live in VR through LiveLike.
LiveLike's virtual reality spectator application won the Bringing Home the Game category at the 1st and Future competition.
LiveLike VR demonstrated a virtual stadium built with Manchester City, playable on Samsung Gear VR with planned support for Oculus Rift, HTC Vive and Google Cardboard; a full app was planned for 2016.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
Frequently asked questions
- What does LiveLike do?
- LiveLike is a New York-based fan engagement platform providing interactive and gamification tools for sports broadcasters and media companies.
- Who founded LiveLike?
- LiveLike was founded by Miheer Walavalkar in 2015.
- Who are LiveLike's investors?
- LiveLike's investors include Bigfoot Capital, Comcast Ventures, Courtside Ventures, Dentsu Ventures, Prime Partners, Scrum Ventures, Techstars, Elysian Park Ventures and 2 more.
- How much funding has LiveLike raised?
- LiveLike has disclosed $27.1M raised across 6 of its 11 known rounds.
- Where is LiveLike headquartered?
- LiveLike is headquartered in New York City, US.