LiveLike

LiveLike is a technology company that builds audience engagement software for sports organisations, broadcasters, streaming services and media companies. Its platform and gamification engine add interactive and social features - predictions, quizzes, live chat, rewards, loyalty programmes and community hubs - directly into live streams and clients' owned platforms, with the stated aims of deepening fan engagement, increasing retention and time spent with content, creating new monetisation opportunities, and generating first-party data.

The company began in virtual reality, developing a VR spectator experience intended to make viewers at home feel present at live sporting events, including support for watching sports in VR with Facebook friends and a live VR broadcast of the MLS Cup. Its later product line is centred on the LiveLike Audience Engagement Suite, which consolidates multiple interaction formats into a single system and feeds every interaction into an evolving per-fan profile used to personalise subsequent offers. LiveLike also operates an AI layer branded Genie, which the company says runs a growing share of the engagement programmes it manages on behalf of clients, shifting work from manual content management to automated orchestration.

LiveLike says its technology has connected fans to large live events including the Super Bowl, the FIFA World Cup, NCAA March Madness, concerts, festivals and U.S. presidential debates, and that it is extending the platform into edtech, fintech, e-commerce and publishing.

Business model

LiveLike licenses its audience engagement platform and gamification engine to sports organisations, broadcasters, streaming services, rights holders and media companies, which embed interactive features into their own streams and platforms; the company also operates engagement programmes on clients' behalf using its Genie AI layer.

Traction

TechCrunch reports $18.9M raised as of January 1, 2025. Built In NYC lists 48 total employees. The company states its technology has been used at events including the Super Bowl, FIFA World Cup, NCAA March Madness, concerts, festivals and U.S. presidential debates.

Latest developments

In July 2026 LiveLike announced it had been shortlisted for Best in Sports at the BroadcastPro ME Manufacturer Awards 2026 for its Audience Engagement Suite, with winners to be announced on 6 October 2026 in Dubai. The company reports that its Genie AI layer now runs a growing share of the engagement programmes it operates for clients.