LiveLike
New York, US · 11 known investors
LiveLike develops interactive digital engagement tools for sports and entertainment audiences. The platform converts passive viewers into active participants through immersive community experiences.
Also known as Cosm Immersive · LiveLike · LiveLike VR
Founders & leadership
Investors · 11
Also in the syndicate · 3
Company profile
researched Aug 2026LiveLike is a technology company that supplies interactivity, community and loyalty software to sports organizations, leagues, broadcasters, venues and other digital media operators. Its platform packages polls, games and challenges, chat and threaded discussion, and loyalty and reward programs into modules that partners embed in their own apps and web properties, with the stated aims of driving registration, increasing retention, reducing churn and creating monetization opportunities. The company describes the platform as AI-powered and emphasizes first-party data capture and opt-in strategies for its partners.
Products are delivered through SDKs and APIs for iOS, Android and web, plus front-end webviews, native mobile experiences and producer/CMS tooling for content moderation and organization management. Customers can either build custom implementations or deploy pre-built, plug-and-play modules. LiveLike Genie, a multi-agent AI assistant, is built into the ecosystem to support content planning, publishing and optimization workflows for producers, marketers and engineers.
Beyond live sports, LiveLike states it is expanding its technology into edtech, fintech, e-commerce and publishing. Its features have been used around large live events including the Super Bowl, the FIFA World Cup, NCAA March Madness, concerts, festivals and U.S. presidential debates.
Founding story
Founded in 2015 with the aim of changing how fans experience sports by turning audiences into interactive communities regardless of location.
Business model
B2B software licensed to rights holders, broadcasters, clubs, leagues and venues, which integrate LiveLike's modules into their own digital properties via SDK and API integrations; engagements range from fully custom builds to pre-built turnkey deployments.
The company positions its platform around partner monetization of digital experiences, including sponsor-led activations and loyalty/reward programs; specific pricing terms are not disclosed publicly.
Traction
Reported 48 total employees. Its interactive and social features have been deployed around large live events including the Super Bowl, FIFA World Cup, NCAA March Madness, concerts, festivals and U.S. presidential debates, and the company cites work with France Télévisions during the Paris 2024 Olympics, where more than 50 hours of live content were broadcast daily.
Latest developments
The company markets LiveLike Genie, a multi-agent AI assistant in beta for content planning, publishing and optimization, and promotes LiveLike-powered fan activations during the FIFA World Cup 2026.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as an audience engagement and gamification platform for top sports organizations and media companies, with named customer references including France Télévisions (Paris 2024 Olympics coverage) and the YES App's "YES Rewards" program.
Emphasizes modular SDK/API integration into existing partner apps rather than a standalone destination app, avoiding replacement of existing tech stacks, alongside domain expertise in engagement, churn reduction, opt-in strategy and first-party data capture, and an embedded multi-agent AI assistant.
Technology
Modular engagement platform exposed through iOS, Android and web SDKs and APIs, with widgets, producer tools, moderation and organization management, an Arcade/MiniGames CMS, and native share/download interfaces for iOS, Android and React Native. Documentation is published for developers and includes an llms.txt index and OpenAPI endpoints. LiveLike Genie is a multi-agent AI assistant, in beta, embedded in the platform. Integrations connect fan data to partner CRM and marketing automation systems, and in-venue systems such as POS and wallets.
Go-to-market
Direct enterprise sales supported by demo bookings and client case studies, with a choice of custom "build with us" engagements or fast-deploy pre-built modules; developer documentation and SDKs support technical adoption by partner engineering teams.
Sports teams and clubs, leagues and federations, media companies and broadcasters, and stadiums and venues; the company also targets edtech, fintech, e-commerce and publishing sectors.
Geography
Headquartered in New York, with offices in India (including New Delhi), Europe and Canada, and staff located worldwide.
History
Founded in 2015, the company began with virtual reality and immersive sports viewing and has since developed a broader fan engagement ecosystem spanning interactivity and gaming, community and social features, and loyalty and rewards, more recently adding AI-driven tooling and expanding into non-sports verticals.
Compiled by commissioned research from 12 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 3
by search overlap
Companies competing with LiveLike for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 7
launches, deals, and filingsThe company promotes fan activations powered by its platform during the FIFA World Cup 2026.
Genie is a multi-agent AI assistant built natively into the LiveLike platform to help producers, marketers and engineers plan, publish and optimize engagement content workflows. It is documented as being in beta.
Cosm announced that its LiveLike VR division was renamed Cosm Immersive, led by LiveLike co-founders Fabrice Lorenceau and Jérémie Lasnier.
Cosm acquired LiveLike VR, the immersive arm of LiveLike, Inc.; LiveLike, Inc. continued developing its Audience Engagement Suite independently.
The VR sports viewing platform announced a $9.6 million Series B from investors including Greycroft Partners and Lepe Partners, to expand partnerships, add cross-platform compatibility, improve content discovery, add fantasy sports integrations and build advertising opportunities.
$9.6M source ↗
Cofounders Jeremie Lasnier, Andre Lorenceau and Saswat Panda were listed in the Forbes 30 Under 30 Consumer Technology 2017 list.
LiveLike VR demonstrated a virtual stadium built with Manchester City, playable on Samsung Gear VR with planned support for Oculus Rift, HTC Vive and Google Cardboard; a full app was planned for 2016.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 12
primary sources listed
- LiveLikelivelike.com · web
- LiveLike VRforbes.com · web
12 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does LiveLike do?
- LiveLike provides an audience engagement and gamification platform for sports, media and entertainment organizations.
- Who founded LiveLike?
- LiveLike was founded by Miheer Walavalkar.
- Who are LiveLike's investors?
- LiveLike's investors include Comcast Ventures, Courtside Ventures, Dentsu Ventures, Prime Partners, Scrum Ventures, Bigfoot Capital, Elysian Park Ventures, Greycroft Partners.
- Where is LiveLike headquartered?
- LiveLike is headquartered in New York, US.