What does LiveIntent do?

LiveIntent is a people-based email marketing and advertising platform that has agreed to be acquired by Zeta.

Who founded LiveIntent?

LiveIntent was founded by Matt Keiser in 2009.

Who are LiveIntent's investors?

LiveIntent's investors include Alpha Partners, Battery Ventures, Bullpen Capital, Escalate Capital Partners, FTV Capital, Lerer Hippeau, Valor Capital Group, First Round Capital and 1 more.

How much funding has LiveIntent raised?

LiveIntent has disclosed $9M raised across 1 round.

Where is LiveIntent headquartered?

LiveIntent is headquartered in New York, US.

LiveIntent

New York, US · Founded 2009 · 79 employees on LinkedIn · 9 known investors

Find your way into LiveIntent

Each arrow is one introduction. Sign up to fill in the first one.

365 people can intro you to Abby

Ask Yafit Schwartz to introduce you to Abby Hamilton

You →Yafit · together at Perion →Abby

287 people can intro you to Adam

Ask Jamie Chen to introduce you to Adam Berkowitz

You →Jamie · together at Sunshine Sachs →Adam

111 people can intro you to Phillip

Ask Sam Okafor to introduce you to Phillip Markert

You →Sam · together at CoreTech Consulting Group →Phillip

Brett Pinegar92 people can intro you
Jon Beck82 people can intro you
Jason Oates79 people can intro you

Your email: who you already know at LiveIntent, and who your contacts know
2nd- and 3rd-degree connections: people you know who worked, studied or invested with the LiveIntent team
Your LinkedIn: the connections who can make the intro for you

We rank every route by how warm it is, so you raise on warm intros instead of cold emails.

LiveIntent runs email-based advertising that places ads inside premium publisher newsletters, reaching logged-in readers via email-address identity rather than third-party cookies. It serves brands and marketers with targeting, cross-channel measurement, and audience insights across awareness, acquisition, and retention campaigns.

Also known as LiveIntent, Inc.

AdTech Data & Infrastructure Marketing Tech Media & Entertainment

Founders & leadership

LiveIntent was founded in 2009 by Matt Keiser.

Matt KeiserFounder & Chief Executive Officer

David HendricksExecutive

Jason Oates VP, Publisher Cloud PartnershipsJason Oates was Chief Business Officer at LiveIntent before the company was acquired by Zeta Global in 2024, where he now leads publisher partnerships. He has over 30 years of experience in digital marketing, with a background in business development, customer success, and product strategy focused on identity, addressability, and audience monetization.

Brett Pinegar COO / CFOBrett Pinegar has held COO/CFO roles at multiple companies in SaaS, professional services, and technology, with experience through acquisitions by Zeta Global, Red Hat, and Enel SpA. He now serves as COO/CFO at LiveIntent, an email-based advertising platform.

Jon Beck Chief Revenue OfficerChief Revenue Officer at LiveIntent, an email advertising platform.

Abby Hamilton Chief People OfficerChief People Officer at LiveIntent with prior experience leading HR and organizational development at high-growth companies, including expertise in M&A integration, organizational design, and talent development.

Mano PillaiChief Product Officer

Phillip Markert Chief Information OfficerMarkert is a CTO and CIO with more than three decades of experience in technology roles across fast-paced industries. He previously held technology leadership positions before joining LiveIntent as Chief Information Officer.

Adam Berkowitz Chief of Staff, SVP Corp CommsAdam Berkowitz served as Chief of Staff to the CEO and led marketing and product marketing at LiveIntent, where he contributed to the company's $250 million acquisition by Zeta Global in 2024. He is currently VP of Addressability at Zeta Global.

Board

Roger Lee Board directorGeneral Partner at Battery Ventures

Jason Pressman Board directorManaging Director at Copper Sky Capital

William RaduchelBoard director

Investors · 9

Alpha Partnerslisted by Alpha PartnersNew York · $3M – $10M

Battery Ventureslisted by Battery VenturesBoston · $500K – $100M

How we know: funding news · open dataset · 5k.vc investor directory · Not right? Tell us

Bullpen Capitallisted by Bullpen CapitalSan Francisco · $2M – $4M

How we know: Bullpen Capital's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Escalate Capital Partnerslisted by Escalate Capital PartnersAustin · $5M – $30M

FTV Capitallisted by FTV CapitalNew York · $10M – $30M

How we know: FTV Capital's portfolio page · funding news · Not right? Tell us

Lerer Hippeaulisted by Lerer HippeauNew York · $500K – $2M

How we know: lererhippeau.com · Not right? Tell us

Valor Capital Grouplisted by Valor Capital GroupNew York · $100K – $5M

How we know: the VCSheet dataset · Not right? Tell us

First Round CapitalreportedSan Francisco · $100K – $20M

How we know: funding news · Not right? Tell us

Shasta VenturesreportedMenlo Park · $250K – $6M

How we know: funding news · the VCSheet dataset · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$9M disclosed across 1 round · 2013

▶$9MraisedJan 2014 · 14 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

David HendricksExecutive Officer
Roger LeeDirector
William RaduchelDirector
Jason OatesExecutive Officer
Matthew KeiserExecutive Officer, Director
Jason PressmanDirector

Offering amount: $10M
Amount sold: $9M
First sale: Dec 2013
Incorporated: Corporation, Delaware, 2009
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

LiveIntent operates a people-based email marketing platform serving brands, agencies and publishers. Its website organizes offerings by customer type: brand marketers and enterprises, marketing and media agencies running campaigns on behalf of clients, and media and brand publishing companies, with a separate track for press, investors and others.

For marketers and agencies, the platform covers customer acquisition, omnichannel activation, audience development described as powered by identity and predictive intelligence, cross-channel messaging, loyalty marketing, unified customer journey mapping, zero-party data collection, dynamic content and personalization, analytics and attribution, retail marketing, advocacy and politics, and strategy and creative services. For publishers, offerings include monetization of subscribers, identity resolution intended to reach audiences in cookieless browsers, reactivation of dormant subscribers, data enrichment, subscriber acquisition, zero-party data collection and community engagement tools. The site also presents AI-oriented capabilities, including "Athena by Zeta," positioned around conversational AI, predictive answers, real-time actions and measurement, reflecting the pending combination with Zeta.

Business model

LiveIntent sells marketing and advertising technology to two sides of the market: brands and agencies that buy audience reach, activation and measurement, and publishers that monetize their email subscriber bases and enrich or resolve subscriber data.

Latest developments

LiveIntent's website announces that the company has agreed to be acquired by Zeta, and the site's solution set already references Zeta-branded capabilities such as Athena by Zeta.

▸Full profile — technology, go-to-market

Technology

Capabilities described include identity resolution intended to reach audiences in browsers without third-party cookies, predictive intelligence for audience development, zero-party data collection, dynamic content and personalization, cross-channel messaging orchestration, and analytics and attribution. AI-oriented functionality is presented under "Athena by Zeta," combining conversational AI, predictive answers, real-time actions and measurement.

Go-to-market

The company markets through its website with a segmented demo-request flow that routes prospects by role (brand marketer, agency, publisher, or other) and by the marketing objective they wish to explore, surfacing role-specific solution sets.

In-house marketers at brands and enterprises, marketing and media agencies managing client campaigns, and media and brand publishing companies; the site also has a track for press and investors.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Founder mafia

3 people who came through LiveIntent went on to found or lead other companies.

Noy RotbartData Science ManagerFounded Churney Dave HendricksChief Operating Officer and CFOFounded Vertalo Sean O'Neal(Acquired by Zeta Global) Board Of AdvisorsFounded TigerConnect

Timeline · 1

launches, deals, and filings

Jan 2025

LiveIntent agrees to be acquired by Zeta

A banner on LiveIntent's website states that LiveIntent has agreed to be acquired by Zeta and links to a press release announcing the transaction.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 1

primary sources listed

LiveIntentliveintent.com · web

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does LiveIntent do?: LiveIntent is a people-based email marketing and advertising platform that has agreed to be acquired by Zeta.
Who founded LiveIntent?: LiveIntent was founded by Matt Keiser in 2009.
Who are LiveIntent's investors?: LiveIntent's investors include Alpha Partners, Battery Ventures, Bullpen Capital, Escalate Capital Partners, FTV Capital, Lerer Hippeau, Valor Capital Group, First Round Capital and 1 more.
How much funding has LiveIntent raised?: LiveIntent has disclosed $9M raised across 1 round.
Where is LiveIntent headquartered?: LiveIntent is headquartered in New York, US.