LiveIntent
New York, US · Founded 2009 · 79 employees on LinkedIn · 7 known investors
LiveIntent runs email-based advertising that places ads inside premium publisher newsletters, reaching logged-in readers via email-address identity rather than third-party cookies. It serves brands and marketers with targeting, cross-channel measurement, and audience insights across awareness, acquisition, and retention campaigns.
Also known as LiveIntent, Inc.
Founders & leadership
LiveIntent was founded in 2009 by Matt Keiser.
Board
Investors · 7
Reported raises · per SEC filings
Form D private placements$9M disclosed across 1 round · 2013
▶$9MraisedJan 2014 · 14 investors · Other TechnologyRule 506(b)
- David HendricksExecutive Officer
- Roger LeeDirector
- William RaduchelDirector
- Jason OatesExecutive Officer
- Matthew KeiserExecutive Officer, Director
- Jason PressmanDirector
- Offering amount
- $10M
- Amount sold
- $9M
- First sale
- Dec 2013
- Incorporated
- Corporation, Delaware, 2009
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026LiveIntent operates a people-based email marketing platform serving brands, agencies and publishers. Its website organizes offerings by customer type: brand marketers and enterprises, marketing and media agencies running campaigns on behalf of clients, and media and brand publishing companies, with a separate track for press, investors and others.
For marketers and agencies, the platform covers customer acquisition, omnichannel activation, audience development described as powered by identity and predictive intelligence, cross-channel messaging, loyalty marketing, unified customer journey mapping, zero-party data collection, dynamic content and personalization, analytics and attribution, retail marketing, advocacy and politics, and strategy and creative services. For publishers, offerings include monetization of subscribers, identity resolution intended to reach audiences in cookieless browsers, reactivation of dormant subscribers, data enrichment, subscriber acquisition, zero-party data collection and community engagement tools. The site also presents AI-oriented capabilities, including "Athena by Zeta," positioned around conversational AI, predictive answers, real-time actions and measurement, reflecting the pending combination with Zeta.
Business model
LiveIntent sells marketing and advertising technology to two sides of the market: brands and agencies that buy audience reach, activation and measurement, and publishers that monetize their email subscriber bases and enrich or resolve subscriber data.
Latest developments
LiveIntent's website announces that the company has agreed to be acquired by Zeta, and the site's solution set already references Zeta-branded capabilities such as Athena by Zeta.
▸Full profile — technology, go-to-market
Technology
Capabilities described include identity resolution intended to reach audiences in browsers without third-party cookies, predictive intelligence for audience development, zero-party data collection, dynamic content and personalization, cross-channel messaging orchestration, and analytics and attribution. AI-oriented functionality is presented under "Athena by Zeta," combining conversational AI, predictive answers, real-time actions and measurement.
Go-to-market
The company markets through its website with a segmented demo-request flow that routes prospects by role (brand marketer, agency, publisher, or other) and by the marketing objective they wish to explore, surfacing role-specific solution sets.
In-house marketers at brands and enterprises, marketing and media agencies managing client campaigns, and media and brand publishing companies; the site also has a track for press and investors.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Founder mafia
2 people who came through LiveIntent went on to found or lead other companies.
Timeline · 1
launches, deals, and filingsA banner on LiveIntent's website states that LiveIntent has agreed to be acquired by Zeta and links to a press release announcing the transaction.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- LiveIntentliveintent.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does LiveIntent do?
- LiveIntent is a people-based email marketing and advertising platform that has agreed to be acquired by Zeta.
- Who founded LiveIntent?
- LiveIntent was founded by Matt Keiser in 2009.
- Who are LiveIntent's investors?
- LiveIntent's investors include Battery Ventures, Bullpen Capital, Escalate Capital Partners, FTV Capital, Valor Capital Group, First Round Capital, Shasta Ventures.
- How much funding has LiveIntent raised?
- LiveIntent has disclosed $9M raised across 1 round.
- Where is LiveIntent headquartered?
- LiveIntent is headquartered in New York, US.