LiveBarn
Acquired2 known investors
LiveBarn is a live streaming platform for youth and amateur sports, offering coverage of games from over 3,500 sports surfaces including hockey rinks, along with player analysis and coaching tools for athletes, families, coaches, and scouts. It serves the amateur sports market across North America and operates related brands including GameOnStream, BeTheBeast, and MNHockey.TV.
Also known as LiveBarn Inc.
Founders & leadership
Investors Β· 2
Company profile
researched Aug 2026LiveBarn operates an automated live and on-demand video service installed in youth and amateur sports facilities across the United States and Canada. Cameras placed in partner venues stream games, practices and events continuously, and subscribers can watch on web, iOS and Android apps, download and save 30-second or 30-minute clips, tag plays in real time while attending in venue and receive auto-generated clips by email. The platform primarily serves the youth ice hockey community while also covering basketball, soccer, swimming, baseball, volleyball, football, gymnastics and lacrosse surfaces.
Beyond streaming, LiveBarn offers analytics products. Its Player Analysis Hub, powered by Sportlogiq's computer vision and machine learning technology, breaks down individual skaters' shifts and goal highlights and sells single-game breakdowns β including a player spotlight video, time-on-ice metrics and a player position heat map β for $14.95 per player per game, without requiring a subscription. LiveBarn also markets tools aimed at athlete development and recruiting, letting players build highlight reels and athletic resumes and letting coaches review games and practices and scout opponents.
The company was founded in 2015 and is headquartered in Montreal. It has expanded its streaming portfolio through mergers and acquisitions, operating the brands GameOnStream (Ontario hockey streaming, now fully integrated into LiveBarn), BeTheBeast (basketball and volleyball streaming and recruiting) and MNHockey.TV (Minnesota high school hockey). In March 2026 LiveBarn was acquired by Ascent Sports Group, a technology and media platform formed by private equity firm GTCR in partnership with CEO Gary Swidler.
Founding story
Founder and CEO Farrel Miller, a former corporate attorney at Clifford Chance who founded JumpTV and owned the Montreal Juniors hockey club, started LiveBarn in 2015; the company describes itself as created by parents, players and coaches to change how people experience youth and amateur sports.
Business model
LiveBarn sells tiered consumer subscriptions to families, fans, players and coaches for unlimited access to live and on-demand broadcasts from LiveBarn-installed facilities, supplemented by Γ -la-carte purchases such as $14.95-per-player single-game Player Analysis breakdowns. Venue owners receive the streaming installation at zero cost as a fully automated turn-key solution and earn a share of subscription revenue in return.
Recurring subscription revenue from tiered consumer plans, plus transactional revenue from individual game player-analysis purchases; venue partners are paid through revenue sharing rather than paying for the equipment or service.
Traction
Company materials cite roughly 3,600 total venues with about 75 more coming soon, 2,170 venue partners and 4,493 live streams on its stat sheet, coverage in 49 U.S. states and 10 Canadian provinces, and more than 3,500 sports surfaces including over 400 Ontario rinks. Announcements in 2026 describe streaming from more than 4,000 playing surfaces across the U.S. and Canada and a Player Analysis Hub library of more than 10,000 analyzed games. LiveBarn was named to Deloitte's Technology Fast 500 in 2021, 2022 and 2023 and won an Enterprise-Industry Leaders award in Deloitte's 2024 Technology Fast 50 program.
Latest developments
On March 24, 2026, Ascent Sports Group announced completion of its acquisition of LiveBarn, with Ray Giroux promoted from COO to CEO and founder Farrel Miller moving to Ascent's board; financial terms were undisclosed in the release, though press reporting valued the sale at roughly $400 million. Ares Credit funds remain investors. Ascent says it will invest in product quality, reliability and accessibility, deepen LiveBarn's hockey capabilities and selectively expand into other sports such as baseball, basketball, soccer, volleyball and swimming. Recent product and partnership news includes the launch of the Sportlogiq-powered Player Analysis Hub, LiveBarn Analytics becoming the official analytics platform of the Greater Toronto Hockey League, a streaming partnership with the Ontario Sledge Hockey Association, and an agreement to stream the 2026 OHF Championships.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
LiveBarn describes itself as the world's largest broadcaster of youth and amateur sports, and trade coverage characterizes it as the clear market leader in automated youth sports livestreaming, particularly in hockey. It has partnerships with 21 NHL teams serving their practice facilities and was acquired as the foundational asset of Ascent Sports Group's youth sports strategy.
The service combines always-on automated venue-wide streaming with post-capture tools β clip download, in-venue live tagging and AI-based individual player analysis via Sportlogiq β rather than event-by-event broadcasting, and is provided to venue operators at no cost with revenue share. Consolidation of regional streaming brands such as GameOnStream, BeTheBeast and MNHockey.TV gives it dense coverage, including 400+ rinks in Ontario alone.
Technology
Automated fixed-camera capture in partner venues delivers live and on-demand video and audio to web and mobile apps, with in-app clip download, saving, sharing and live play tagging that generates clips automatically after an event. Player analysis is produced with Sportlogiq's computer vision and machine learning technology for ice hockey, generating shift videos, time-on-ice metrics, zone-time data and player position heat maps.
Go-to-market
LiveBarn expands by signing venue partners, who are offered free installation and revenue share, and by partnering with leagues, associations and tournament operators (for example the Greater Toronto Hockey League, the Ontario Hockey Federation, the Ontario Sledge Hockey Association and 200x85 hockey events) that direct their communities to the platform. A public venue map and a "suggest a venue" mechanism channel demand from users into new facility installations; consumer subscriptions are sold directly through the website and mobile apps.
Parents, families and fans of youth and amateur athletes; players seeking highlight reels and athletic resumes; coaches reviewing games, practices and opponents; scouts; and venue owners and league or governing-body partners such as the Greater Toronto Hockey League, the Ontario Hockey Federation and the Ontario Sledge Hockey Association.
Geography
Headquartered in Montreal, Canada, with venue coverage across North America β 49 U.S. states and 10 Canadian provinces β and a particularly dense Ontario network of more than 400 rinks; the MNHockey.TV brand focuses on Minnesota high school hockey.
History
LiveBarn was founded in 2015 by Farrel Miller, who previously founded internet streaming company JumpTV (merged with NeuLion in 2009) and owned the QMJHL's Montreal Juniors. The company grew its facility network across the U.S. and Canada and expanded through acquisitions in the live streaming space, adding GameOnStream, BeTheBeast and MNHockey.TV to its portfolio and integrating GameOnStream's Ontario arenas and leagues into LiveBarn. It appeared on Deloitte's Technology Fast 500 in 2021, 2022 and 2023. In March 2026 Ascent Sports Group β formed in January 2026 by GTCR with Gary Swidler as CEO β completed its acquisition of LiveBarn from sellers including Miller and investors such as Susquehanna Growth Equity, in a deal reported at approximately $400 million; Ray Giroux succeeded Miller as CEO and Ares Credit funds remained an investor.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Competitors Β· 3
by search overlap
Companies competing with LiveBarn for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline Β· 9
launches, deals, and filingsAscent Sports Group, a technology and media platform formed in January 2026 as a Leaders Strategy partnership between private equity firm GTCR and CEO Gary Swidler, completed its acquisition of LiveBarn, its first investment. Financial terms were not disclosed in the announcement, but press reporting valued the sale at roughly $400 million. Sellers included founder Farrel Miller and investors such as Susquehanna Growth Equity; Ares Credit funds remain investors. Raymond James was financial advisor and Davies Ward Phillips & Vineberg legal advisor to LiveBarn; Evercore advised Ascent and GTCR, with Kirkland & Ellis and Goodmans as legal advisors.
$400M source β
Ray Giroux, a LiveBarn executive for more than a decade and most recently Chief Operating Officer, became Chief Executive Officer following the Ascent transaction, succeeding founder Farrel Miller, who transitioned to the board of directors of Ascent Sports Group.
LiveBarn expanded its streaming portfolio through mergers and acquisitions; GameOnStream, the leading streaming platform for Ontario, Canada, is now fully integrated into LiveBarn, with all former GameOnStream arenas and leagues streaming exclusively on LiveBarn, covering over 3,500 sports surfaces including 400+ rinks in Ontario.
LiveBarn launched the Player Analysis Hub, a library of game breakdowns powered by Sportlogiq that provides per-skater shift videos, goal highlights, time-on-ice metrics, zone time and player position heat maps. Breakdowns are sold at $14.95 per player per game without a subscription; the company cites over 10,000 analyzed games.
LiveBarn was honoured as an Enterprise-Industry Leaders award winner as part of Deloitte's 2024 Technology Fast 50 program.
LiveBarn received the Deloitte Technology Fast 500 distinction, which recognizes the fastest-growing technology, media, telecommunications, life sciences, fintech and energy tech companies in North America, for 2021, 2022 and 2023.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- LiveBarnlivebarn.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does LiveBarn do?
- LiveBarn is a Montreal-based automated livestreaming and video-on-demand platform for youth and amateur sports, mainly ice hockey.
- Who founded LiveBarn?
- LiveBarn was founded by Farrel Miller.
- Who are LiveBarn's investors?
- LiveBarn's investors include Rho Ventures, Susquehanna Growth Equity.