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Liv Up

Sao Paulo - Sp, BR · Founded 2017 · Incorporated in Cayman Islands · 2 known investors

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Liv Up sells ready-to-eat frozen meals ("marmitas"), proteins, side dishes, snacks and desserts through an online store with home delivery. Its product lines target goals such as weight loss, athletic performance, meat-free diets and healthy snacking for consumers in Brazil.

Founders & leadership

Liv Up was founded in 2017 by Henrique Dorizzotto Castellani and Victor Santos.

HDHenrique Dorizzotto Castellani
Henrique Dorizzotto CastellaniChief Operating Officer and Director of the Issuer
VSVictor Santos
Victor SantosFounder

Board

SFSantiago Fossatti
Santiago FossattiBoard directorPartner at Kaszek Ventures

Investors · 2

Reported raises · per SEC filings

Form D private placements

$13.6M disclosed across 2 rounds · 2018–2020

▶$7.8MraisedJan 2021 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Mark MooreDirector
  • Victor Nogueira dos SantosExecutive Officer, Director
  • Santiago FossattiDirector
  • Henrique Dorizzotto CastellaniExecutive Officer, Director
  • Gabriel Pasmanik EisencraftDirector
Offering amount
$7.8M
Amount sold
$7.8M
First sale
Dec 2020
Incorporated
Other, Cayman Islands, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5.8MraisedNov 2018 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Henrique Dorizzotto CastellaniExecutive Officer, Director
  • Victor Nogueira dos SantosExecutive Officer, Director
  • Santiago FossattiDirector
Offering amount
$5.8M
Amount sold
$5.8M
First sale
Nov 2018
Incorporated
Other, Cayman Islands, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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Frequently asked questions

What does Liv Up do?
Liv Up sells ready-to-eat frozen meals ("marmitas"), proteins, side dishes, snacks and desserts through an online store with home delivery. Its product lines target goals such as weight loss, athletic performance, meat-free diets and healthy snacking for consumers in Brazil.
Who founded Liv Up?
Liv Up was founded by Henrique Dorizzotto Castellani, Victor Santos in 2017.
Who are Liv Up's investors?
Liv Up's investors include Grupo Globo - Mídia e Conteúdo, Kaszek Ventures.
How much funding has Liv Up raised?
Liv Up has disclosed $13.6M raised across 2 rounds.
Where is Liv Up headquartered?
Liv Up is headquartered in Sao Paulo - Sp, BR.