Litlyx

Litlyx is a web and product analytics platform built to operate without cookies or other browser storage. The tracker is installed with a single script tag or via the litlyx-js npm package and, once initialized with a workspace ID, automatically records page visits, real-time users and unique visitors. Developers can additionally fire custom events, with optional structured metadata, from JavaScript or TypeScript code or by posting directly to the company's event broker endpoint over HTTP. Data is presented in a real-time dashboard that includes an AI assistant intended to answer natural-language questions about the collected metrics.

The product's central claim is that it collects only data permissible without user consent: it does not store IP addresses, writes nothing to the browser, and does not track users across sessions or devices. On that basis the company states it operates without a consent banner and is aligned with GDPR, ePrivacy, PECR, CNIL and DSGVO requirements as well as CCPA. The company also positions Litlyx as complementary to Google Analytics, arguing that consent-banner rejection and ad blockers can hide a substantial share of traffic from conventional tools, and that running both yields fuller coverage.

Litlyx is distributed as open source under the Apache 2.0 license and can be self-hosted using Docker images, with the script configurable to forward data to a self-hosted instance via host, port and protocol attributes. Documentation, a public roadmap and a Discord community support the project, and the company offers a hosted cloud service alongside the self-hosted option.

Founding story

The founder, Antonio, who describes himself as CEO and founder of Litlyx and is based in Rome, Italy, says the idea came from his prior experience as CTO at an earlier startup, where he had to stitch together Mixpanel for custom events, Google Analytics for page visits and Microsoft Clarity for behavioral insight. He found the existing tools slow to configure, expensive and lacking real-time, developer-friendly workflows, and concluded no single lightweight product covered custom events, KPIs and reporting for modern stacks. He set out to build an open-source, cookie-free platform with a 30-second setup, an AI data-analyst assistant and a dashboard that non-specialists could read, and published the project's rationale publicly in July 2024 as part of a build-in-public approach.

Business model

Litlyx operates a freemium software-as-a-service model around an open-source core. The tracking script and dashboard are available under the Apache 2.0 license and can be self-hosted with Docker at no cost, while the company sells a hosted cloud version on traffic-based subscription plans. A free tier is offered for getting started, paid tiers scale by monthly pageview volume (tiers from 10K up to 10M pageviews are listed), and lifetime plans are offered for self-hosters who need additional client seats. Litlyx has also distributed the product through AppSumo, where several reviewers describe having purchased it.

Revenue comes from subscriptions to the hosted cloud service, priced by monthly pageview volume with monthly and annual billing (annual billing advertised as including four months free; a Standard plan for up to 100K pageviews/month is listed at €10.49 per month billed annually). Lifetime plans are offered for self-hosted deployments requiring more client seats, and lifetime deals have been sold through AppSumo. Custom event tracking is included rather than charged separately, according to customer testimonials.

Traction

The company states that more than 10,000 clients use Litlyx daily and displays 5.0 ratings on both G2 and Trustpilot. The open-source repository has approximately 1.7k stars, 114 forks and 405 commits, with 16 watchers. Published testimonials include users who migrated from Plausible and Google Analytics, CTOs at DPlace and CodeNotary, agency owners and AppSumo buyers.

Latest developments

Recent activity centers on the open-source relaunch promoted by the founder as simpler, faster and fully self-hostable, continued growth of the public repository to around 1.7k stars and 114 forks, and the positioning of Litlyx as a complement to Google Analytics rather than solely a replacement. The site also advertises traffic-based monthly and annual pricing with four months free on annual billing.