ListedB

Market position

ListedB is an early-stage, pre-seed company with a team of 1-10 people operating primarily in the New York market. Its apps have limited measurable distribution to date (51 iOS ratings with a 5.0 average; 50+ Android downloads). The CEO has described difficulty raising capital, attributing it to investors questioning the size of the beauty market and to a lack of cultural understanding of spending in the sector, and has said limited funding constrains hiring, with the company relying substantially on interns.

ListedB layers a social, content-driven feed onto appointment booking rather than offering scheduling alone: professionals showcase work through photos and videos, and clients can browse, save, like and share posts as well as book. Reviewers compare it to booking tools such as Booksy but note the social-media feel and community orientation. The company also frames itself specifically around the culture of Black barbershops and salons and plans to add educational and business-operations content for practitioners.

Technology

The product is delivered as iPhone and Android mobile apps plus a web platform, built around photo and video content, discovery, appointment booking and in-app payments. Content is currently tagged manually to enforce beauty-related use; the company has stated an intention to apply AI to content moderation and to reduce phishing and scam risk. The Google Play listing states that data is encrypted in transit, that users can request deletion of their data, and that location and personal information may be collected and shared with third parties.

Go-to-market

The company acquires both sides of the marketplace through free consumer mobile apps on the iOS App Store and Google Play and through an online community in which professionals' photo and video content drives discovery. Growth has been concentrated in New York, with professionals using the platform as a marketing channel to reach local clients.

Beauty and wellness professionals such as barbers, hair stylists and nail technicians - particularly within Black barbershops and salons - and consumers seeking to discover and book local beauty and wellness services.

Geography

ListedB is offered primarily in New York, with a stated goal of expanding nationwide. The Techstars listing shows locations in Soho, East New York in Brooklyn, and Manhattan, New York. The developer address registered with Google Play is 21 Pulaski Rd Unit 237, Kings Park, NY 11754, United States.

History

The founder's exposure to the salon and barbershop trade began as a teenage volunteer and part-time assistant at a Caribbean-owned barbershop in New York. After graduating from college in 2014, he set out to apply his technology skills to the beauty industry and created ListedB. The company took part in Techstars, which the CEO credited with helping get the business started, and is listed as pre-seed with 1-10 employees and a 2020 founding date on the Techstars job board. An iPhone app was published under ListedB, Inc., with user reviews appearing from late 2023 and frequent releases through version 1.26.0 in April 2025; an Android app is also available on Google Play. In April 2024, the CEO was profiled by Engine's #StartupsEverywhere series. The company's website currently promotes a forthcoming version 2.0 of the platform.

Risks & controversies

The CEO has publicly described constraints on the business: a lack of capital that prevents hiring experienced staff and leads to reliance on interns, and difficulty persuading investors of the financial opportunity in the beauty industry, which requires the team to spend time educating investors in addition to pitching. Content moderation is performed manually because the company lacks the resources of larger technology firms, which the CEO characterized as time-intensive and not ideal.